{"id":1410,"date":"2026-06-16T11:15:23","date_gmt":"2026-06-16T16:15:23","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1410"},"modified":"2026-06-16T11:15:24","modified_gmt":"2026-06-16T16:15:24","slug":"pre-rolls-ads","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/","title":{"rendered":"Pre roll ads: c\u00f3mo captar la atenci\u00f3n antes del primer segundo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#%C2%BFQue_son_los_pre_roll_ads_en_CTV\" title=\"\u00bfQu\u00e9 son los pre roll ads en CTV?\">\u00bfQu\u00e9 son los pre roll ads en CTV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#%C2%BFComo_funcionan_los_anuncios_pre_roll_dentro_del_ecosistema_digital\" title=\"\u00bfC\u00f3mo funcionan los anuncios pre roll dentro del ecosistema digital?\">\u00bfC\u00f3mo funcionan los anuncios pre roll dentro del ecosistema digital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Que_es_OTT_y_por_que_impulso_el_crecimiento_de_los_pre_roll_ads\" title=\"Qu\u00e9 es OTT y por qu\u00e9 impuls\u00f3 el crecimiento de los pre roll ads\">Qu\u00e9 es OTT y por qu\u00e9 impuls\u00f3 el crecimiento de los pre roll ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Que_es_CTV_y_cual_es_su_relacion_con_los_pre_roll_ads\" title=\"Qu\u00e9 es CTV y cu\u00e1l es su relaci\u00f3n con los pre roll ads\">Qu\u00e9 es CTV y cu\u00e1l es su relaci\u00f3n con los pre roll ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#El_papel_del_modelo_AVOD_en_la_publicidad_en_video\" title=\"El papel del modelo AVOD en la publicidad en video\">El papel del modelo AVOD en la publicidad en video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Estrategias_para_crear_pre_roll_ads_efectivos\" title=\"Estrategias para crear pre roll ads efectivos\">Estrategias para crear pre roll ads efectivos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Capta_la_atencion_de_inmediato\" title=\"Capta la atenci\u00f3n de inmediato\">Capta la atenci\u00f3n de inmediato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Disena_para_el_entorno_de_consumo\" title=\"Dise\u00f1a para el entorno de consumo\">Dise\u00f1a para el entorno de consumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Manten_mensajes_claros_y_directos\" title=\"Mant\u00e9n mensajes claros y directos\">Mant\u00e9n mensajes claros y directos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Incluye_un_llamado_a_la_accion\" title=\"Incluye un llamado a la acci\u00f3n\">Incluye un llamado a la acci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#%C2%BFComo_medir_el_rendimiento_de_los_pre_roll_ads\" title=\"\u00bfC\u00f3mo medir el rendimiento de los pre roll ads?\">\u00bfC\u00f3mo medir el rendimiento de los pre roll ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Tasa_de_visualizacion_completa_VTR\" title=\"Tasa de visualizaci\u00f3n completa (VTR)\">Tasa de visualizaci\u00f3n completa (VTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Click_Through_Rate_CTR\" title=\"Click Through Rate (CTR)\">Click Through Rate (CTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Tasa_de_retencion\" title=\"Tasa de retenci\u00f3n\">Tasa de retenci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Brand_Lift\" title=\"Brand Lift\">Brand Lift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Alcance_incremental\" title=\"Alcance incremental\">Alcance incremental<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Lleva_tus_campanas_de_video_al_siguiente_nivel\" title=\"Lleva tus campa\u00f1as de video al siguiente nivel\">Lleva tus campa\u00f1as de video al siguiente nivel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#Fuentes_externas_recomendadas\" title=\"Fuentes externas recomendadas\">Fuentes externas recomendadas<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Los <strong>pre roll ads<\/strong> se han convertido en uno de los formatos publicitarios m\u00e1s efectivos dentro del ecosistema digital actual. Antes de que un usuario reproduzca un video en una plataforma de streaming, un sitio web o una aplicaci\u00f3n, aparece un anuncio breve que tiene apenas unos segundos para generar impacto. Esa ventana de atenci\u00f3n, aunque corta, representa una gran oportunidad para las marcas.<\/p>\n\n\n\n<p>El crecimiento del streaming, la expansi\u00f3n de la Connected TV (CTV) y la popularidad de los modelos de contenido con publicidad han impulsado la adopci\u00f3n de este formato. Hoy, los anunciantes buscan llegar a audiencias cada vez m\u00e1s segmentadas en entornos donde el contenido audiovisual domina la experiencia del usuario. Por eso, entender c\u00f3mo funcionan los <strong>pre roll ads<\/strong> y c\u00f3mo optimizarlos es fundamental para maximizar los resultados de cualquier estrategia publicitaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_pre_roll_ads_en_CTV\"><\/span><strong>\u00bfQu\u00e9 son los pre roll ads en CTV?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los <strong>pre roll ads<\/strong> en CTV son anuncios de video que se reproducen antes del contenido principal que el usuario desea ver en la plataforma. Forman parte de los formatos conocidos como video advertising o publicidad en video y suelen encontrarse en plataformas de streaming, y servicios de televisi\u00f3n conectada.<\/p>\n\n\n\n<p>Su principal ventaja es que aparecen cuando el usuario ya ha demostrado intenci\u00f3n de consumir contenido, lo que genera un contexto favorable para captar atenci\u00f3n.<\/p>\n\n\n\n<p>Dependiendo de la plataforma, estos anuncios pueden ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saltables despu\u00e9s de algunos segundos.<\/li>\n\n\n\n<li>No saltables.<\/li>\n\n\n\n<li>Interactivos.<\/li>\n\n\n\n<li>Personalizados seg\u00fan la audiencia.<\/li>\n<\/ul>\n\n\n\n<p>A diferencia de otros formatos digitales, los anuncios pre roll tienen la capacidad de combinar impacto visual, sonido y narrativa en una misma pieza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funcionan_los_anuncios_pre_roll_dentro_del_ecosistema_digital\"><\/span><strong>\u00bfC\u00f3mo funcionan los anuncios pre roll dentro del ecosistema digital?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La mayor\u00eda de los anuncios pre roll se distribuyen mediante plataformas de publicidad program\u00e1tica que utilizan datos para identificar a las audiencias m\u00e1s relevantes.<\/p>\n\n\n\n<p>Cuando una persona inicia la reproducci\u00f3n de un video, el sistema realiza una subasta en tiempo real para determinar qu\u00e9 anuncio se mostrar\u00e1. Este proceso ocurre en milisegundos y permite que las marcas impacten usuarios espec\u00edficos seg\u00fan criterios como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ubicaci\u00f3n geogr\u00e1fica.<\/li>\n\n\n\n<li>Intereses.<\/li>\n\n\n\n<li>Comportamientos de consumo.<\/li>\n\n\n\n<li>Tipo de dispositivo.<\/li>\n\n\n\n<li>Historial de visualizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>Esta capacidad de segmentaci\u00f3n ha convertido a los <strong>pre roll ads<\/strong> en una herramienta especialmente valiosa para campa\u00f1as de branding y performance. Adem\u00e1s, su integraci\u00f3n con estrategias de Connected TV permite llegar a usuarios en pantallas de gran formato con experiencias m\u00e1s inmersivas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_OTT_y_por_que_impulso_el_crecimiento_de_los_pre_roll_ads\"><\/span><strong>Qu\u00e9 es OTT y por qu\u00e9 impuls\u00f3 el crecimiento de los pre roll ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para comprender el auge de este formato es importante entender qu\u00e9 es OTT.<\/p>\n\n\n\n<p>OTT (Over-The-Top) hace referencia a los servicios que distribuyen contenido directamente a trav\u00e9s de internet sin depender de operadores tradicionales de televisi\u00f3n por cable o sat\u00e9lite.<\/p>\n\n\n\n<p>Plataformas de streaming, aplicaciones de entretenimiento y servicios digitales forman parte de este ecosistema.<\/p>\n\n\n\n<p>La expansi\u00f3n del modelo OTT ha transformado los h\u00e1bitos de consumo audiovisual. Seg\u00fan datos de la industria recopilados por IAB y Statista, millones de usuarios prefieren consumir contenido bajo demanda en lugar de seguir horarios de programaci\u00f3n tradicionales.<\/p>\n\n\n\n<p>Este cambio abri\u00f3 nuevas oportunidades para los anunciantes, especialmente mediante formatos como los <strong>pre roll ads<\/strong>, que permiten impactar al espectador antes de iniciar la reproducci\u00f3n del contenido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_CTV_y_cual_es_su_relacion_con_los_pre_roll_ads\"><\/span><strong>Qu\u00e9 es CTV y cu\u00e1l es su relaci\u00f3n con los pre roll ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otro concepto clave es entender Qu\u00e9 es CTV.<\/p>\n\n\n\n<p>Connected TV (CTV) se refiere a los televisores conectados a internet que permiten acceder a plataformas de streaming, aplicaciones y contenido digital.<\/p>\n\n\n\n<p>A diferencia de la televisi\u00f3n tradicional, la CTV ofrece capacidades avanzadas de segmentaci\u00f3n, medici\u00f3n y personalizaci\u00f3n.<\/p>\n\n\n\n<p>Esto ha provocado que los <strong>pre roll ads<\/strong> evolucionen m\u00e1s all\u00e1 de computadoras y smartphones para integrarse en experiencias de visualizaci\u00f3n premium.<\/p>\n\n\n\n<p>Entre sus ventajas destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor tiempo de atenci\u00f3n.<\/li>\n\n\n\n<li>Pantallas m\u00e1s grandes.<\/li>\n\n\n\n<li>Mayor recuerdo de marca.<\/li>\n\n\n\n<li>Segmentaci\u00f3n basada en datos.<\/li>\n\n\n\n<li>M\u00e9tricas precisas de rendimiento.<\/li>\n<\/ul>\n\n\n\n<p>La combinaci\u00f3n entre CTV y publicidad program\u00e1tica est\u00e1 redefiniendo la manera en que las marcas conectan con sus audiencias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_papel_del_modelo_AVOD_en_la_publicidad_en_video\"><\/span><strong>El papel del modelo AVOD en la publicidad en video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El crecimiento de los <strong>pre roll ads<\/strong> tambi\u00e9n est\u00e1 estrechamente ligado al modelo AVOD (Advertising-Based Video On Demand).<\/p>\n\n\n\n<p>Este sistema permite a los usuarios acceder gratuitamente a contenido audiovisual a cambio de visualizar publicidad.<\/p>\n\n\n\n<p>Para las plataformas representa una fuente de ingresos sostenible. Para los anunciantes, significa acceso a audiencias altamente comprometidas.<\/p>\n\n\n\n<p>La expansi\u00f3n del AVOD en Am\u00e9rica Latina ha impulsado la inversi\u00f3n publicitaria en video digital, especialmente en entornos de streaming donde los usuarios consumen contenido durante largos periodos de tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_para_crear_pre_roll_ads_efectivos\"><\/span><strong>Estrategias para crear pre roll ads efectivos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No todos los anuncios generan el mismo impacto. Debido a que la atenci\u00f3n del usuario es limitada, es fundamental dise\u00f1ar piezas optimizadas desde el primer segundo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capta_la_atencion_de_inmediato\"><\/span><strong>Capta la atenci\u00f3n de inmediato<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los primeros tres segundos son decisivos.<\/p>\n\n\n\n<p>Utiliza elementos visuales llamativos, mensajes claros y una propuesta de valor inmediata para evitar que el usuario pierda inter\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disena_para_el_entorno_de_consumo\"><\/span><strong>Dise\u00f1a para el entorno de consumo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un anuncio para m\u00f3vil no necesariamente funcionar\u00e1 igual en Connected TV.<\/p>\n\n\n\n<p>Adaptar creatividades al contexto de visualizaci\u00f3n mejora significativamente los resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manten_mensajes_claros_y_directos\"><\/span><strong>Mant\u00e9n mensajes claros y directos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los mejores anuncios pre roll evitan la sobrecarga de informaci\u00f3n.<\/p>\n\n\n\n<p>Una sola idea poderosa suele ser m\u00e1s efectiva que m\u00faltiples mensajes compitiendo por atenci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incluye_un_llamado_a_la_accion\"><\/span><strong>Incluye un llamado a la acci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indicar claramente qu\u00e9 debe hacer el usuario despu\u00e9s de ver el anuncio aumenta las probabilidades de conversi\u00f3n.<\/p>\n\n\n\n<p>Algunos ejemplos incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitar un sitio web.<\/li>\n\n\n\n<li>Descargar una aplicaci\u00f3n.<\/li>\n\n\n\n<li>Solicitar una demostraci\u00f3n.<\/li>\n\n\n\n<li>Conocer m\u00e1s sobre un producto.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_medir_el_rendimiento_de_los_pre_roll_ads\"><\/span><strong>\u00bfC\u00f3mo medir el rendimiento de los pre roll ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uno de los mayores beneficios del entorno digital es la capacidad de medir resultados con precisi\u00f3n.<\/p>\n\n\n\n<p>Algunas m\u00e9tricas clave incluyen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tasa_de_visualizacion_completa_VTR\"><\/span><strong>Tasa de visualizaci\u00f3n completa (VTR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indica cu\u00e1ntos usuarios ven el anuncio hasta el final.<\/p>\n\n\n\n<p>Una tasa elevada suele reflejar contenido relevante y atractivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click_Through_Rate_CTR\"><\/span><strong>Click Through Rate (CTR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mide el porcentaje de usuarios que interact\u00faan con el anuncio haciendo clic en \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tasa_de_retencion\"><\/span><strong>Tasa de retenci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Permite identificar en qu\u00e9 momento los espectadores abandonan el anuncio.<\/p>\n\n\n\n<p>Esta informaci\u00f3n es \u00fatil para optimizar la creatividad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Lift\"><\/span><strong>Brand Lift<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Eval\u00faa el impacto de la campa\u00f1a en variables como reconocimiento de marca, intenci\u00f3n de compra o recordaci\u00f3n publicitaria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alcance_incremental\"><\/span><strong>Alcance incremental<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Especialmente relevante en campa\u00f1as de CTV, muestra cu\u00e1ntas personas fueron impactadas m\u00e1s all\u00e1 de los medios tradicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lleva_tus_campanas_de_video_al_siguiente_nivel\"><\/span><strong>Lleva tus campa\u00f1as de video al siguiente nivel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La atenci\u00f3n del consumidor es uno de los activos m\u00e1s valiosos en la actualidad. Aprovechar formatos como los <strong>pre roll ads<\/strong> permite conectar con audiencias en momentos de alta receptividad y dentro de entornos premium de contenido.<\/p>\n\n\n\n<p>En Mediam Group ayudamos a las marcas a desarrollar estrategias avanzadas de Connected TV, publicidad program\u00e1tica y video digital para maximizar alcance, relevancia y retorno de inversi\u00f3n. Si buscas potenciar tus campa\u00f1as en streaming y televisi\u00f3n conectada, nuestro equipo puede ayudarte a encontrar las mejores oportunidades para tu marca.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fuentes_externas_recomendadas\"><\/span><strong>Fuentes externas recomendadas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IAB Video Advertising Standards:<a href=\"https:\/\/www.iab.com\"> https:\/\/www.iab.com<\/a><\/li>\n\n\n\n<li>Statista Streaming &amp; Video Advertising Insights:<a href=\"https:\/\/www.statista.com\"> https:\/\/www.statista.com<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Los pre roll ads se han convertido en uno de los formatos publicitarios m\u00e1s efectivos dentro del ecosistema digital actual. Antes de que un usuario reproduzca un video en una plataforma de streaming, un sitio web o una aplicaci\u00f3n, aparece un anuncio breve que tiene apenas unos segundos para generar impacto. Esa ventana de atenci\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3,30],"tags":[],"class_list":["post-1410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-tv","category-publicidad-programatica","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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The Mediam Group by Aleph\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themediamgroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T16:15:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T16:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Barrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:site\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Barrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/\"},\"author\":{\"name\":\"Michelle Barrera\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c\"},\"headline\":\"Pre roll ads: c\u00f3mo captar la atenci\u00f3n antes del primer segundo\",\"datePublished\":\"2026-06-16T16:15:23+00:00\",\"dateModified\":\"2026-06-16T16:15:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/\"},\"wordCount\":1251,\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads.jpg\",\"articleSection\":[\"Connected TV\",\"Publicidad program\u00e1tica\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/\",\"name\":\"Pre roll ads: qu\u00e9 son y c\u00f3mo funcionan en CTV | Mediam Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads.jpg\",\"datePublished\":\"2026-06-16T16:15:23+00:00\",\"dateModified\":\"2026-06-16T16:15:24+00:00\",\"description\":\"Descubre c\u00f3mo los pre roll ads impulsan el recuerdo de marca, aumentan el engagement y potencian tus campa\u00f1as en CTV y streaming.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#primaryimage\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads.jpg\",\"contentUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/06\/Pre-roll-ads.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Pre roll ads: estrategias para aumentar el impacto de tus campa\u00f1as | Mediam Group\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/pre-rolls-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.themediamgroup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pre roll ads: c\u00f3mo captar la atenci\u00f3n antes del primer segundo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"name\":\"Blog - 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