{"id":1387,"date":"2026-05-05T16:42:19","date_gmt":"2026-05-05T21:42:19","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1387"},"modified":"2026-05-05T16:42:20","modified_gmt":"2026-05-05T21:42:20","slug":"video-in-stream","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/","title":{"rendered":"Video in stream: estrategias para maximizar tu impacto en campa\u00f1as en CTV"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#%C2%BFQue_es_el_video_in_stream_en_CTV_y_por_que_importa_en_marketing\" title=\"\u00bfQu\u00e9 es el video in stream en CTV y por qu\u00e9 importa en marketing?\">\u00bfQu\u00e9 es el video in stream en CTV y por qu\u00e9 importa en marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Mejores_practicas_para_usar_video_in_stream_de_forma_efectiva_en_CTV\" title=\"Mejores pr\u00e1cticas para usar video in stream de forma efectiva en CTV\">Mejores pr\u00e1cticas para usar video in stream de forma efectiva en CTV<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Segmenta_con_precision_para_optimizar_resultados\" title=\"Segmenta con precisi\u00f3n para optimizar resultados\">Segmenta con precisi\u00f3n para optimizar resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Crea_contenido_breve_claro_y_atractivo\" title=\"Crea contenido breve, claro y atractivo\">Crea contenido breve, claro y atractivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Usa_metricas_clave_para_evaluar_desempeno\" title=\"Usa m\u00e9tricas clave para evaluar desempe\u00f1o\">Usa m\u00e9tricas clave para evaluar desempe\u00f1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Ejemplos_de_exito_con_video_in_stream\" title=\"Ejemplos de \u00e9xito con video in stream\">Ejemplos de \u00e9xito con video in stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Como_mejorar_la_conversion_usando_video_in_stream\" title=\"C\u00f3mo mejorar la conversi\u00f3n usando video in stream\">C\u00f3mo mejorar la conversi\u00f3n usando video in stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/video-in-stream\/#Integra_video_in_stream_en_tu_estrategia_digital_con_CTV\" title=\"Integra video in stream en tu estrategia digital con CTV\">Integra video in stream en tu estrategia digital con CTV<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_video_in_stream_en_CTV_y_por_que_importa_en_marketing\"><\/span><strong>\u00bfQu\u00e9 es el video in stream en CTV y por qu\u00e9 importa en marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong>video in stream<\/strong> es un formato de video publicitario que se integra dentro de otro contenido audiovisual. Este puede reproducirse antes (<em>pre-roll<\/em>), durante (<em>mid-roll<\/em>) o despu\u00e9s (<em>post-roll<\/em>) del contenido principal. Aparece com\u00fanmente en transmisiones en <em>streaming<\/em> o plataformas sociales.<\/p>\n\n\n\n<p>Por esta raz\u00f3n, se ha convertido en una herramienta clave para captar la atenci\u00f3n del p\u00fablico. Adem\u00e1s, como se muestra mientras el usuario ya est\u00e1 involucrado con el contenido, logra generar mayor retenci\u00f3n. Asimismo, al formar parte del flujo natural de consumo, incrementa notablemente la tasa de visualizaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mejores_practicas_para_usar_video_in_stream_de_forma_efectiva_en_CTV\"><\/span><strong>Mejores pr\u00e1cticas para usar video in stream de forma efectiva en CTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmenta_con_precision_para_optimizar_resultados\"><\/span><strong>Segmenta con precisi\u00f3n para optimizar resultados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para maximizar el impacto del <strong>video in stream<\/strong>, es fundamental segmentar correctamente. De hecho, utilizar datos como edad, g\u00e9nero, ubicaci\u00f3n, intereses y h\u00e1bitos de consumo digital puede marcar una gran diferencia. De esta manera, aumentas la relevancia del contenido mostrado y mejoras los resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_contenido_breve_claro_y_atractivo\"><\/span><strong>Crea contenido breve, claro y atractivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El tiempo de atenci\u00f3n es limitado. Por eso, los anuncios deben durar entre 6 y 15 segundos. Adem\u00e1s, es recomendable ser claro desde el primer segundo. Usa frases simples, visuales llamativos y un CTA directo como \u00abConoce m\u00e1s\u00bb o \u00abCompra ahora\u00bb. Por consiguiente, logras captar la atenci\u00f3n antes de que el usuario se distraiga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Usa_metricas_clave_para_evaluar_desempeno\"><\/span><strong>Usa m\u00e9tricas clave para evaluar desempe\u00f1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No basta con lanzar una campa\u00f1a. Por el contrario, es importante medir su efectividad. Haz seguimiento con indicadores como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasa de visualizaci\u00f3n completa (VTR)<\/strong><\/li>\n\n\n\n<li><strong>CTR (Click-through rate)<\/strong><\/li>\n\n\n\n<li><strong>Tasa de conversi\u00f3n y engagement<\/strong><\/li>\n<\/ul>\n\n\n\n<p>De acuerdo con Comscore LATAM (2024), los anuncios en video in stream logran tasas de visualizaci\u00f3n completa de hasta 93 % en entornos de Connected TV. Fuente: https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2024\/State-of-Streaming-Advertising-in-Latin-America<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos_de_exito_con_video_in_stream\"><\/span><strong>Ejemplos de \u00e9xito con video in stream<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muchas marcas en Latinoam\u00e9rica est\u00e1n aprovechando el <strong>video in stream<\/strong>. Por ejemplo, <strong>ViX<\/strong>, YouTube y Facebook han reportado altos niveles de interacci\u00f3n con este formato. En efecto, las campa\u00f1as en <strong>CTV<\/strong>, usando <em>mid-roll interactivos<\/em> o <em>branded overlay<\/em>, han aumentado la recordaci\u00f3n de marca en m\u00e1s del 40%.<\/p>\n\n\n\n<p>En este contexto, soluciones como<strong> PowerTV by Mediam<\/strong> permiten llevar estas capacidades un paso m\u00e1s all\u00e1, integrando segmentaci\u00f3n avanzada y formatos dise\u00f1ados para entornos premium, lo que potencia tanto el alcance como la efectividad de las campa\u00f1as.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/05\/Tada-Shoppable-high-1.mp4\"><\/video><\/figure>\n\n\n\n<p>Al mismo tiempo, se han implementado iniciativas como el <strong>Shoppable TV<\/strong>, que permite a los usuarios interactuar con productos sin salir del contenido. Esta innovaci\u00f3n no solo mejora la experiencia, sino que tambi\u00e9n incrementa las tasas de conversi\u00f3n. Fuente: https:\/\/iablatam.com\/documentos\/estudio-de-video-digital-2023\/<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_mejorar_la_conversion_usando_video_in_stream\"><\/span><strong>C\u00f3mo mejorar la conversi\u00f3n usando video in stream<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para lograr mejores conversiones, debes aplicar ciertas acciones clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En primer lugar, incluye botones de acci\u00f3n visibles desde el inicio del anuncio.<\/li>\n\n\n\n<li>Adem\u00e1s, aseg\u00farate de que el mensaje est\u00e9 alineado con el contenido donde se reproduce.<\/li>\n\n\n\n<li>Por \u00faltimo, adapta el formato visual al dispositivo del usuario (TV, m\u00f3vil, tablet).<\/li>\n<\/ul>\n\n\n\n<p>Adicionalmente, puedes aprovechar herramientas anal\u00edticas para ajustar la campa\u00f1a en tiempo real, seg\u00fan el rendimiento observado. As\u00ed, aumentas la eficiencia y reduces el desperdicio de presupuesto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integra_video_in_stream_en_tu_estrategia_digital_con_CTV\"><\/span><strong>Integra video in stream en tu estrategia digital con CTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong>video in stream<\/strong> no solo mejora la visibilidad de tu marca. Tambi\u00e9n puede impulsar acciones concretas como registros, compras o visitas al sitio web. Debido a su versatilidad y adaptabilidad, se convierte en una excelente opci\u00f3n para campa\u00f1as de alcance, consideraci\u00f3n y conversi\u00f3n.<\/p>\n\n\n\n<p>Adem\u00e1s, si se combina con estrategias basadas en datos y distribuci\u00f3n en entornos como Connected TV, los resultados pueden escalar significativamente. En Mediam by Aleph, a trav\u00e9s de soluciones como PowerTV, ayudamos a las marcas a activar campa\u00f1as de video in stream en inventario premium, con segmentaci\u00f3n avanzada y medici\u00f3n orientada a resultados reales.<\/p>\n\n\n\n<p><strong>Fuentes externas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comscore LATAM (2024). \u201cTendencias de Video Digital.\u201d Recuperado de:<a href=\"https:\/\/www.comscore.com\/lat\"> https:\/\/www.comscore.com\/lat<\/a><\/li>\n\n\n\n<li>IAB LATAM (2023). \u201cEstudio Publicidad en Video Digital.\u201d Recuperado de:<a href=\"https:\/\/www.iablatam.com\"> https:\/\/www.iablatam.com<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el video in stream en CTV y por qu\u00e9 importa en marketing? El video in stream es un formato de video publicitario que se integra dentro de otro contenido audiovisual. Este puede reproducirse antes (pre-roll), durante (mid-roll) o despu\u00e9s (post-roll) del contenido principal. Aparece com\u00fanmente en transmisiones en streaming o plataformas sociales. Por [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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