{"id":1383,"date":"2026-04-10T23:51:13","date_gmt":"2026-04-11T04:51:13","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1383"},"modified":"2026-04-10T23:51:16","modified_gmt":"2026-04-11T04:51:16","slug":"avod-publicidad-streaming","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/","title":{"rendered":"AVOD: la oportunidad del streaming gratis y por qu\u00e9 ViX lidera la publicidad en video en espa\u00f1ol"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#%C2%BFQue_es_AVOD_y_por_que_esta_transformando_el_streaming\" title=\"\u00bfQu\u00e9 es AVOD y por qu\u00e9 est\u00e1 transformando el streaming?\">\u00bfQu\u00e9 es AVOD y por qu\u00e9 est\u00e1 transformando el streaming?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#%C2%BFComo_funciona_la_publicidad_en_AVOD\" title=\"\u00bfC\u00f3mo funciona la publicidad en AVOD?\">\u00bfC\u00f3mo funciona la publicidad en AVOD?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Ventajas_de_AVOD_para_las_marcas\" title=\"Ventajas de AVOD para las marcas\">Ventajas de AVOD para las marcas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Alcance_masivo_sin_barrera_de_entrada\" title=\"Alcance masivo sin barrera de entrada\">Alcance masivo sin barrera de entrada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Segmentacion_avanzada\" title=\"Segmentaci\u00f3n avanzada\">Segmentaci\u00f3n avanzada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Mayor_engagement\" title=\"Mayor engagement\">Mayor engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Medicion_en_tiempo_real\" title=\"Medici\u00f3n en tiempo real\">Medici\u00f3n en tiempo real<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#AVOD_vs_otros_modelos_%C2%BFcual_es_la_diferencia\" title=\"AVOD vs otros modelos: \u00bfcu\u00e1l es la diferencia?\">AVOD vs otros modelos: \u00bfcu\u00e1l es la diferencia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#AVOD_y_CTV_una_combinacion_estrategica\" title=\"AVOD y CTV: una combinaci\u00f3n estrat\u00e9gica\">AVOD y CTV: una combinaci\u00f3n estrat\u00e9gica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Como_aprovechar_AVOD_en_tu_estrategia_publicitaria\" title=\"C\u00f3mo aprovechar AVOD en tu estrategia publicitaria\">C\u00f3mo aprovechar AVOD en tu estrategia publicitaria<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#1_Define_tu_audiencia_objetivo\" title=\"1. Define tu audiencia objetivo\">1. Define tu audiencia objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#2_Selecciona_plataformas_lideres\" title=\"2. Selecciona plataformas l\u00edderes\">2. Selecciona plataformas l\u00edderes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#3_Disena_creatividades_adaptadas_al_entorno\" title=\"3. Dise\u00f1a creatividades adaptadas al entorno\">3. Dise\u00f1a creatividades adaptadas al entorno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#4_Optimiza_constantemente\" title=\"4. Optimiza constantemente\">4. Optimiza constantemente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Tendencias_del_AVOD_en_Latinoamerica\" title=\"Tendencias del AVOD en Latinoam\u00e9rica\">Tendencias del AVOD en Latinoam\u00e9rica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#%C2%BFPor_que_AVOD_es_clave_para_el_futuro_de_la_publicidad\" title=\"\u00bfPor qu\u00e9 AVOD es clave para el futuro de la publicidad?\">\u00bfPor qu\u00e9 AVOD es clave para el futuro de la publicidad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/avod-publicidad-streaming\/#Activa_el_potencial_del_AVOD_con_ViX_y_Mediam_by_Aleph\" title=\"Activa el potencial del AVOD con ViX y Mediam by Aleph\">Activa el potencial del AVOD con ViX y Mediam by Aleph<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En el ecosistema actual del streaming, el modelo AVOD (Advertising Video On Demand) se ha convertido en uno de los principales motores de crecimiento tanto para audiencias como para anunciantes.<\/p>\n\n\n\n<p>Pero m\u00e1s all\u00e1 del concepto, hay plataformas que est\u00e1n capitalizando este modelo a gran escala.<\/p>\n\n\n\n<p><strong>ViX, la plataforma AVOD con mayor volumen de contenido en espa\u00f1ol a nivel global, est\u00e1 redefiniendo c\u00f3mo las marcas conectan con audiencias masivas en entornos de alta atenci\u00f3n.<\/strong><\/p>\n\n\n\n<p>En este art\u00edculo te explicamos qu\u00e9 es AVOD, por qu\u00e9 est\u00e1 transformando la publicidad digital y c\u00f3mo aprovechar su potencial a trav\u00e9s de plataformas l\u00edderes como ViX.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_AVOD_y_por_que_esta_transformando_el_streaming\"><\/span><strong>\u00bfQu\u00e9 es AVOD y por qu\u00e9 est\u00e1 transformando el streaming?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El modelo AVOD consiste en plataformas de streaming que ofrecen contenido gratuito financiado por publicidad. A diferencia de otros modelos, elimina la barrera de pago y permite a los usuarios acceder a contenido sin suscripci\u00f3n.<\/p>\n\n\n\n<p>Esto ampl\u00eda significativamente el alcance y convierte a AVOD en un entorno altamente atractivo para las marcas.<\/p>\n\n\n\n<p>Entre sus principales caracter\u00edsticas destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceso gratuito para el usuario<\/li>\n\n\n\n<li>Inserci\u00f3n de anuncios (pre-roll, mid-roll o display)<\/li>\n\n\n\n<li>Segmentaci\u00f3n basada en datos de consumo<\/li>\n\n\n\n<li>Alto volumen de audiencia<\/li>\n<\/ul>\n\n\n\n<p>En Latinoam\u00e9rica, donde el acceso gratuito sigue siendo un factor clave en el consumo digital, este modelo ha experimentado un crecimiento acelerado.<\/p>\n\n\n\n<p><strong>Plataformas como ViX han sido clave en esta evoluci\u00f3n, consolidando audiencias masivas a trav\u00e9s de contenido premium en espa\u00f1ol y creando nuevas oportunidades publicitarias.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_la_publicidad_en_AVOD\"><\/span><strong>\u00bfC\u00f3mo funciona la publicidad en AVOD?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En el modelo AVOD, la publicidad se integra de forma estrat\u00e9gica dentro de la experiencia de consumo. A diferencia de la televisi\u00f3n tradicional, los anuncios se personalizan seg\u00fan el perfil del usuario.<\/p>\n\n\n\n<p>Esto implica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uso de datos de comportamiento<\/li>\n\n\n\n<li>Segmentaci\u00f3n por intereses y ubicaci\u00f3n<\/li>\n\n\n\n<li>Optimizaci\u00f3n en tiempo real<\/li>\n<\/ul>\n\n\n\n<p>Para las marcas, esto se traduce en mayor control sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00f3nde aparece su anuncio<\/li>\n\n\n\n<li>A qui\u00e9n impacta<\/li>\n\n\n\n<li>Cu\u00e1ndo se muestra<\/li>\n<\/ul>\n\n\n\n<p><strong>En plataformas como ViX, esta capacidad se potencia gracias al consumo de contenido culturalmente relevante, lo que incrementa la conexi\u00f3n emocional y la efectividad de los mensajes publicitarios.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_AVOD_para_las_marcas\"><\/span><strong>Ventajas de AVOD para las marcas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El crecimiento del AVOD no es casualidad. Este modelo ofrece beneficios claros para los anunciantes que buscan eficiencia, escala y resultados medibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alcance_masivo_sin_barrera_de_entrada\"><\/span><strong>Alcance masivo sin barrera de entrada<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al ser gratuito, el contenido atrae a una audiencia mucho m\u00e1s amplia, permitiendo a las marcas maximizar su visibilidad sin depender de modelos de suscripci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentacion_avanzada\"><\/span><strong>Segmentaci\u00f3n avanzada<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A diferencia de la televisi\u00f3n tradicional, AVOD permite impactar audiencias espec\u00edficas con mensajes relevantes, reduciendo la inversi\u00f3n desperdiciada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mayor_engagement\"><\/span><strong>Mayor engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El consumo de streaming se da en entornos de alta atenci\u00f3n, lo que incrementa la efectividad publicitaria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medicion_en_tiempo_real\"><\/span><strong>Medici\u00f3n en tiempo real<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las campa\u00f1as pueden optimizarse constantemente en funci\u00f3n de resultados, mejorando el retorno de inversi\u00f3n.<\/p>\n\n\n\n<p><strong>En plataformas AVOD como ViX, estas ventajas se amplifican gracias a audiencias altamente comprometidas con contenido en su idioma, entornos brand safe y formatos dise\u00f1ados para maximizar atenci\u00f3n, especialmente en CTV.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AVOD_vs_otros_modelos_%C2%BFcual_es_la_diferencia\"><\/span><strong>AVOD vs otros modelos: \u00bfcu\u00e1l es la diferencia?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para entender el valor de AVOD, es importante compararlo con otros modelos de streaming:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SVOD (Subscription Video On Demand):<\/strong> contenido sin anuncios mediante suscripci\u00f3n<\/li>\n\n\n\n<li><strong>TVOD (Transactional Video On Demand):<\/strong> pago por contenido espec\u00edfico<\/li>\n\n\n\n<li><strong>AVOD:<\/strong> acceso gratuito con publicidad<\/li>\n<\/ul>\n\n\n\n<p>Mientras que SVOD prioriza una experiencia sin interrupciones, AVOD maximiza el alcance y democratiza el acceso al contenido, convirti\u00e9ndose en el modelo ideal para estrategias publicitarias de gran escala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AVOD_y_CTV_una_combinacion_estrategica\"><\/span><strong>AVOD y CTV: una combinaci\u00f3n estrat\u00e9gica<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El crecimiento de la televisi\u00f3n conectada (CTV) ha impulsado el potencial del modelo AVOD.<\/p>\n\n\n\n<p>Esta combinaci\u00f3n permite a las marcas aprovechar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantallas grandes con alta atenci\u00f3n<\/li>\n\n\n\n<li>Segmentaci\u00f3n digital avanzada<\/li>\n\n\n\n<li>Experiencias publicitarias m\u00e1s inmersivas<\/li>\n<\/ul>\n\n\n\n<p><strong>En plataformas como ViX, este impacto se potencia al integrarse en el entorno del hogar, donde el consumo en Smart TV permite conectar con audiencias en momentos de m\u00e1xima atenci\u00f3n.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_aprovechar_AVOD_en_tu_estrategia_publicitaria\"><\/span><strong>C\u00f3mo aprovechar AVOD en tu estrategia publicitaria<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Integrar AVOD en tu estrategia requiere un enfoque basado en datos, creatividad y selecci\u00f3n adecuada de plataformas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_tu_audiencia_objetivo\"><\/span><strong>1. Define tu audiencia objetivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comprende qui\u00e9n es tu usuario y qu\u00e9 tipo de contenido consume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Selecciona_plataformas_lideres\"><\/span><strong>2. Selecciona plataformas l\u00edderes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prioriza plataformas con escala, contenido premium y alto engagement en tu mercado, como ViX.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Disena_creatividades_adaptadas_al_entorno\"><\/span><strong>3. Dise\u00f1a creatividades adaptadas al entorno<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El contenido debe ser breve, relevante y visualmente atractivo para entornos de streaming.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Optimiza_constantemente\"><\/span><strong>4. Optimiza constantemente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analiza m\u00e9tricas en tiempo real y ajusta la estrategia para maximizar resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_del_AVOD_en_Latinoamerica\"><\/span><strong>Tendencias del AVOD en Latinoam\u00e9rica<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El crecimiento del AVOD en la regi\u00f3n responde a varios factores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor penetraci\u00f3n de internet<\/li>\n\n\n\n<li>Preferencia por contenido gratuito<\/li>\n\n\n\n<li>Incremento del consumo en CTV<\/li>\n\n\n\n<li>Evoluci\u00f3n de la publicidad program\u00e1tica<\/li>\n<\/ul>\n\n\n\n<p>En este contexto, <strong>ViX se posiciona como uno de los principales actores del ecosistema AVOD en Latinoam\u00e9rica<\/strong>, impulsando el consumo de contenido en espa\u00f1ol y atrayendo inversi\u00f3n publicitaria hacia modelos m\u00e1s eficientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_AVOD_es_clave_para_el_futuro_de_la_publicidad\"><\/span><strong>\u00bfPor qu\u00e9 AVOD es clave para el futuro de la publicidad?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El modelo AVOD representa una evoluci\u00f3n natural del ecosistema publicitario, al combinar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El alcance masivo de la televisi\u00f3n<\/li>\n\n\n\n<li>La precisi\u00f3n del marketing digital<\/li>\n<\/ul>\n\n\n\n<p>Para los tomadores de decisiones, esto significa una oportunidad real de optimizar inversi\u00f3n, mejorar segmentaci\u00f3n y aumentar impacto en entornos de alta atenci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Activa_el_potencial_del_AVOD_con_ViX_y_Mediam_by_Aleph\"><\/span><strong>Activa el potencial del AVOD con ViX y Mediam by Aleph<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hoy, entender AVOD ya no es suficiente.<\/p>\n\n\n\n<p>La verdadera ventaja competitiva est\u00e1 en saber <strong>d\u00f3nde y c\u00f3mo activarlo estrat\u00e9gicamente<\/strong>.<\/p>\n\n\n\n<p>A trav\u00e9s de ViX, las marcas pueden acceder a audiencias masivas en espa\u00f1ol, en entornos de alta atenci\u00f3n y con capacidades avanzadas de segmentaci\u00f3n y medici\u00f3n.<\/p>\n\n\n\n<p>En Mediam by Aleph te ayudamos a dise\u00f1ar estrategias AVOD que combinan datos, creatividad y tecnolog\u00eda para maximizar resultados en streaming.<\/p>\n\n\n\n<p><strong>Este es el momento de integrar AVOD en tu estrategia y capitalizar el crecimiento del streaming gratuito.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el ecosistema actual del streaming, el modelo AVOD (Advertising Video On Demand) se ha convertido en uno de los principales motores de crecimiento tanto para audiencias como para anunciantes. Pero m\u00e1s all\u00e1 del concepto, hay plataformas que est\u00e1n capitalizando este modelo a gran escala. ViX, la plataforma AVOD con mayor volumen de contenido en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-1383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-tv","category-streaming","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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