{"id":1372,"date":"2026-03-11T01:03:09","date_gmt":"2026-03-11T06:03:09","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1372"},"modified":"2026-03-11T01:03:10","modified_gmt":"2026-03-11T06:03:10","slug":"vix-micro-ads","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/","title":{"rendered":"ViX Micro: publicidad vertical y formatos co-branded para conectar con nuevas audiencias"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#%C2%BFQue_es_ViX_Micro\" title=\"\u00bfQu\u00e9 es ViX Micro?\">\u00bfQu\u00e9 es ViX Micro?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#Publicidad_integrada_en_ViX_Micro\" title=\"Publicidad integrada en ViX Micro\">Publicidad integrada en ViX Micro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#Product_Placement_marcas_dentro_de_la_narrativa\" title=\"Product Placement: marcas dentro de la narrativa\">Product Placement: marcas dentro de la narrativa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#Integraciones_ambientales\" title=\"Integraciones ambientales\">Integraciones ambientales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#Integraciones_activas\" title=\"Integraciones activas\">Integraciones activas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#Vertical_Instream_anuncios_dentro_de_la_experiencia_de_navegacion\" title=\"Vertical Instream: anuncios dentro de la experiencia de navegaci\u00f3n\">Vertical Instream: anuncios dentro de la experiencia de navegaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#ViX_Micro_como_oportunidad_para_anunciantes\" title=\"ViX Micro como oportunidad para anunciantes\">ViX Micro como oportunidad para anunciantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/vix-micro-ads\/#El_futuro_del_branded_entertainment_en_streaming\" title=\"El futuro del branded entertainment en streaming\">El futuro del branded entertainment en streaming<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El consumo de video digital est\u00e1 evolucionando r\u00e1pidamente hacia formatos <strong>m\u00e1s cortos, m\u00f3viles y verticales<\/strong>. Las audiencias, especialmente las m\u00e1s j\u00f3venes, ya no solo consumen contenido en streaming tradicional; tambi\u00e9n interact\u00faan con formatos dise\u00f1ados para el smartphone.<\/p>\n\n\n\n<p>En este contexto surge <strong>ViX Micro<\/strong>, una propuesta de entretenimiento basada en <strong>microdramas en formato vertical<\/strong>, optimizados para dispositivos m\u00f3viles. Este formato no solo responde a nuevos h\u00e1bitos de consumo, sino que tambi\u00e9n abre oportunidades publicitarias innovadoras para las marcas.<\/p>\n\n\n\n<p>A trav\u00e9s de <strong>formatos co-branded como Product Placement y Vertical Instream<\/strong>, las marcas pueden integrarse directamente dentro del contenido o del flujo de navegaci\u00f3n del usuario, generando experiencias publicitarias m\u00e1s naturales y efectivas.<\/p>\n\n\n\n<p>Para los equipos de marketing y medios, comprender c\u00f3mo funcionan estos formatos puede marcar la diferencia en la forma de conectar con audiencias que consumen contenido principalmente desde el m\u00f3vil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_ViX_Micro\"><\/span><strong>\u00bfQu\u00e9 es ViX Micro?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>ViX Micro<\/strong> es un formato de contenido compuesto por <strong>series cortas o microdramas con narrativa vertical<\/strong>, dise\u00f1ados espec\u00edficamente para ser consumidos desde smartphones dentro de la app de ViX.<\/p>\n\n\n\n<p>Este formato se inspira en el crecimiento del contenido vertical en redes sociales, pero trasladado al entorno de streaming profesional. Cada episodio est\u00e1 pensado para consumirse r\u00e1pidamente, manteniendo una narrativa \u00e1gil que se adapta al comportamiento de consumo actual.<\/p>\n\n\n\n<p>La relevancia de este formato se entiende mejor cuando observamos los h\u00e1bitos de consumo actuales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El p\u00fablico joven pasa <strong>m\u00e1s de tres horas al d\u00eda en plataformas de video corto<\/strong>.<\/li>\n\n\n\n<li><strong>81 % de los usuarios j\u00f3venes consume video vertical semanalmente.<\/strong><\/li>\n\n\n\n<li><strong>79 % afirma que a\u00f1adir clips cortos a aplicaciones de streaming aumentar\u00eda su uso semanal.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Estos datos muestran una tendencia clara: <strong>el video vertical se ha convertido en el formato dominante en mobile<\/strong>.<\/p>\n\n\n\n<p>Para las marcas, esto significa una oportunidad estrat\u00e9gica. Integrar publicidad en formatos dise\u00f1ados para este tipo de consumo permite aumentar la atenci\u00f3n del usuario y mejorar la conexi\u00f3n con nuevas audiencias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicidad_integrada_en_ViX_Micro\"><\/span><strong>Publicidad integrada en ViX Micro<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una de las principales ventajas de <strong>ViX Micro<\/strong> es que permite integrar publicidad dentro de la experiencia de contenido sin interrumpir al usuario.<\/p>\n\n\n\n<p>A diferencia de formatos tradicionales que interrumpen el contenido, ViX Micro apuesta por <strong>formatos publicitarios integrados o co-branded<\/strong>, donde la marca forma parte de la narrativa o del comportamiento natural del usuario dentro de la plataforma.<\/p>\n\n\n\n<p>Los dos formatos principales disponibles son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Product Placement<\/strong><\/li>\n\n\n\n<li><strong>Vertical Instream<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Ambos permiten que la marca est\u00e9 presente dentro de la experiencia de consumo de manera org\u00e1nica.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Placement_marcas_dentro_de_la_narrativa\"><\/span><strong>Product Placement: marcas dentro de la narrativa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong>Product Placement<\/strong> consiste en integrar productos o marcas dentro del contenido del microdrama. En ViX Micro, este formato se ejecuta de dos maneras principales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integraciones_ambientales\"><\/span><strong>Integraciones ambientales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En este tipo de integraci\u00f3n, el producto aparece dentro de la escena como parte del entorno, pero los personajes no interact\u00faan directamente con \u00e9l.<\/p>\n\n\n\n<p>Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un refresco visible sobre una mesa<\/li>\n\n\n\n<li>Una laptop con logotipo visible<\/li>\n\n\n\n<li>Un producto dentro del escenario<\/li>\n<\/ul>\n\n\n\n<p>Este formato permite que la marca tenga presencia constante dentro del contenido sin alterar el flujo narrativo.<\/p>\n\n\n\n<p>Entre sus beneficios destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exposici\u00f3n natural de la marca<\/li>\n\n\n\n<li>Integraci\u00f3n visual dentro del contenido<\/li>\n\n\n\n<li>Asociaci\u00f3n contextual con la historia<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integraciones_activas\"><\/span><strong>Integraciones activas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En las integraciones activas, el producto forma parte directa de la escena.<\/p>\n\n\n\n<p>Los personajes pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usar el producto<\/li>\n\n\n\n<li>Mencionarlo dentro del di\u00e1logo<\/li>\n\n\n\n<li>Interactuar con \u00e9l como parte de la historia<\/li>\n<\/ul>\n\n\n\n<p>Este tipo de integraci\u00f3n genera mayor impacto porque conecta la marca con la narrativa del contenido.<\/p>\n\n\n\n<p>Las integraciones activas permiten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor recordaci\u00f3n de marca<\/li>\n\n\n\n<li>Storytelling publicitario<\/li>\n\n\n\n<li>Asociaci\u00f3n emocional con el contenido<\/li>\n<\/ul>\n\n\n\n<p>Cuando el producto forma parte de la historia, el espectador lo percibe como un elemento natural del relato y no como publicidad intrusiva.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vertical_Instream_anuncios_dentro_de_la_experiencia_de_navegacion\"><\/span><strong>Vertical Instream: anuncios dentro de la experiencia de navegaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otro de los formatos innovadores dentro de ViX Micro son los <strong>Vertical Instream<\/strong>.<\/p>\n\n\n\n<p>Este formato publicitario aparece <strong>mientras el usuario navega o hace scroll dentro de la plataforma<\/strong>, integr\u00e1ndose al comportamiento natural de consumo de contenido vertical.<\/p>\n\n\n\n<p>En lugar de interrumpir el contenido, el anuncio aparece dentro del flujo de exploraci\u00f3n del usuario, lo que mejora la probabilidad de interacci\u00f3n.<\/p>\n\n\n\n<p>Entre los beneficios de este formato destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hasta 30 % m\u00e1s intenci\u00f3n de compra<\/strong><\/li>\n\n\n\n<li><strong>Entre 15 % y 25 % mayor CTR<\/strong><\/li>\n\n\n\n<li><strong>Entorno premium y brand-safe para las marcas<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Los Vertical Instream aprovechan el comportamiento natural del usuario en formatos verticales, similar a lo que ocurre en redes sociales, pero dentro de una plataforma de streaming con contenido curado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ViX_Micro_como_oportunidad_para_anunciantes\"><\/span><strong>ViX Micro como oportunidad para anunciantes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para los responsables de marketing y planificaci\u00f3n de medios, <strong>ViX Micro representa una nueva oportunidad dentro del ecosistema de streaming<\/strong>.<\/p>\n\n\n\n<p>El formato combina tres elementos clave para las estrategias publicitarias actuales:<\/p>\n\n\n\n<p><strong>1. Contenido optimizado para mobile<\/strong><strong><br><\/strong> El video vertical se adapta al dispositivo donde hoy se consume m\u00e1s contenido: el smartphone.<\/p>\n\n\n\n<p><strong>2. Publicidad integrada en la experiencia<\/strong><strong><br><\/strong> Los formatos co-branded permiten que la marca se integre dentro del contenido o del comportamiento de navegaci\u00f3n.<\/p>\n\n\n\n<p><strong>3. Mayor engagement con audiencias j\u00f3venes<\/strong><strong><br><\/strong> El formato corto y vertical facilita captar la atenci\u00f3n de generaciones que consumen contenido r\u00e1pido y din\u00e1mico.<\/p>\n\n\n\n<p>Adem\u00e1s, las campa\u00f1as se ejecutan dentro de un <strong>entorno premium y seguro para las marcas<\/strong>, lo que permite mantener est\u00e1ndares de calidad en la aparici\u00f3n publicitaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_futuro_del_branded_entertainment_en_streaming\"><\/span><strong>El futuro del branded entertainment en streaming<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El crecimiento del contenido vertical demuestra que las audiencias est\u00e1n cambiando la forma en que consumen entretenimiento digital.<\/p>\n\n\n\n<p>Las plataformas de streaming est\u00e1n incorporando formatos que combinan <strong>contenido breve, consumo m\u00f3vil y publicidad integrada<\/strong>, creando nuevas oportunidades para las marcas.<\/p>\n\n\n\n<p>En este contexto, <strong>ViX Micro representa una evoluci\u00f3n del branded entertainment<\/strong>, donde la publicidad deja de ser una interrupci\u00f3n y pasa a formar parte de la experiencia del usuario.<\/p>\n\n\n\n<p>Para los equipos de marketing, explorar formatos como <strong>Product Placement e integraciones dentro de contenido vertical<\/strong> puede ser clave para conectar con audiencias que ya consumen entretenimiento de esta forma. Agenda una <a href=\"https:\/\/calendar.app.google\/3Db3d8bwG6kCbAPCA\">sesi\u00f3n con nuestro equipo<\/a> y explorar c\u00f3mo llevar tu pr\u00f3xima campa\u00f1a al entorno del contenido vertical.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumo de video digital est\u00e1 evolucionando r\u00e1pidamente hacia formatos m\u00e1s cortos, m\u00f3viles y verticales. Las audiencias, especialmente las m\u00e1s j\u00f3venes, ya no solo consumen contenido en streaming tradicional; tambi\u00e9n interact\u00faan con formatos dise\u00f1ados para el smartphone. 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