{"id":1354,"date":"2026-01-21T12:22:03","date_gmt":"2026-01-21T17:22:03","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1354"},"modified":"2026-01-21T12:32:39","modified_gmt":"2026-01-21T17:32:39","slug":"mediam-group-distribuidor-oficial-vidaa-latinoamerica","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/noticias\/mediam-group-distribuidor-oficial-vidaa-latinoamerica\/","title":{"rendered":"Mediam Group es el Distribuidor Oficial de VIDAA en Latinoam\u00e9rica"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/mediam-group-distribuidor-oficial-vidaa-latinoamerica\/#Mediam_Group_es_nombrado_Distribuidor_Oficial_de_VIDAA_en_Latinoamerica_la_plataforma_de_Connected_TV_de_mas_rapido_crecimiento_a_nivel_mundial\" title=\"Mediam Group es nombrado Distribuidor Oficial de VIDAA en Latinoam\u00e9rica, la plataforma de Connected TV de m\u00e1s r\u00e1pido crecimiento a nivel mundial\">Mediam Group es nombrado Distribuidor Oficial de VIDAA en Latinoam\u00e9rica, la plataforma de Connected TV de m\u00e1s r\u00e1pido crecimiento a nivel mundial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/mediam-group-distribuidor-oficial-vidaa-latinoamerica\/#Impulsando_el_ecosistema_de_Smart_TVs_para_anunciantes_y_agencias\" title=\"Impulsando el ecosistema de Smart TVs para anunciantes y agencias&nbsp;\">Impulsando el ecosistema de Smart TVs para anunciantes y agencias&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/mediam-group-distribuidor-oficial-vidaa-latinoamerica\/#Relevancia_estrategica_para_la_planificacion_2026\" title=\"Relevancia estrat\u00e9gica para la planificaci\u00f3n 2026&nbsp;\">Relevancia estrat\u00e9gica para la planificaci\u00f3n 2026&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/mediam-group-distribuidor-oficial-vidaa-latinoamerica\/#Acerca_de_Mediam_Group_by_Aleph\" title=\"Acerca de Mediam Group by Aleph&nbsp;\">Acerca de Mediam Group by Aleph&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/mediam-group-distribuidor-oficial-vidaa-latinoamerica\/#Acerca_de_VIDAA\" title=\"Acerca de VIDAA&nbsp;\">Acerca de VIDAA&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Mediam_Group_es_nombrado_Distribuidor_Oficial_de_VIDAA_en_Latinoamerica_la_plataforma_de_Connected_TV_de_mas_rapido_crecimiento_a_nivel_mundial\"><\/span>Mediam Group es nombrado Distribuidor Oficial de VIDAA en Latinoam\u00e9rica, la plataforma de Connected TV de m\u00e1s r\u00e1pido crecimiento a nivel mundial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>VIDAA es el sistema operativo para Smart TVs n\u00famero dos a nivel global. La plataforma impulsa m\u00e1s de 50 millones de dispositivos. En conjunto, ambas compa\u00f1\u00edas se enfocar\u00e1n en acelerar significativamente la inversi\u00f3n publicitaria en Connected TV dentro del entorno nativo de Smart TV de VIDAA, incluyendo la pantalla de inicio (Home Screen), el \u201cprime real estate\u201d de CTV.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>CIUDAD DE M\u00c9XICO, 19 de enero de 2026 <\/strong>\u2013 Mediam Group, empresa enfocada en Connected TV (CTV) que impulsa a las marcas a maximizar sus resultados en publicidad en CTV, anunci\u00f3 hoy su nombramiento como <strong>Distribuidor Oficial de VIDAA en Latinoam\u00e9rica<\/strong>. VIDAA es la empresa detr\u00e1s del sistema operativo para Smart TVs de m\u00e1s r\u00e1pido crecimiento a nivel global.&nbsp;<\/p>\n\n\n\n<p>Esta alianza estrat\u00e9gica establece a Mediam Group como <strong>distribuidor oficial del inventario publicitario de VIDAA en toda la regi\u00f3n<\/strong>, integrando las capacidades de publicidad nativa en Smart TV y FAST de VIDAA dentro de las soluciones comerciales de Mediam. La colaboraci\u00f3n abre una nueva frontera para los anunciantes: la posibilidad de llegar a los consumidores en el <strong>\u201cPrimer Momento de la Verdad\u201d<\/strong>, el segundo exacto en que se enciende el televisor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impulsando_el_ecosistema_de_Smart_TVs_para_anunciantes_y_agencias\"><\/span><strong>Impulsando el ecosistema de Smart TVs para anunciantes y agencias&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>VIDAA es sistema operativo de Smart TV #2 a nivel global y el de m\u00e1s r\u00e1pido crecimiento, con presencia en m\u00e1s de 180 pa\u00edses. Es una plataforma l\u00edder de Smart TV OS y de contenidos que pone al consumidor en el centro de la experiencia. VIDAA impulsa m\u00e1s de 50 millones de Smart TVs, generando m\u00e1s de <strong>4 mil millones de horas de streaming al mes<\/strong>, a trav\u00e9s de m\u00e1s de <strong>400 marcas de CTV<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Combinado con la profunda experiencia de Mediam en publicidad en CTV, su posicionamiento y liderazgo, sus capacidades creativas, de medici\u00f3n y performance, y su presencia local con equipos en toda Latinoam\u00e9rica, esta alianza permitir\u00e1 <strong>acelerar significativamente la inversi\u00f3n publicitaria en CTV en la regi\u00f3n<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u201cEsta alianza con VIDAA nos permite ampliar el alcance de Mediam con una propuesta que va m\u00e1s all\u00e1 del streaming y se integra directamente al entorno natural del Smart TV. Es un paso clave para que las marcas est\u00e9n presentes en el momento m\u00e1s valioso: cuando las audiencias encienden la pantalla y comienzan a decidir qu\u00e9 ver\u201d, se\u00f1al\u00f3 <strong>Alberto \u00c1lvarez, CEO de Mediam Group<\/strong>.<\/p>\n\n\n\n<p>Por su parte, <strong>Yaron Tiano, Head of Ad Sales &amp; Operations de VIDAA<\/strong>, agreg\u00f3:&nbsp;<\/p>\n\n\n\n<p>\u201cNuestra visi\u00f3n en VIDAA es construir un ecosistema de Smart TV que integre de forma fluida tecnolog\u00eda, contenido y publicidad. Asociarnos con Mediam Group como nuestro <strong>distribuidor oficial de publicidad en Latinoam\u00e9rica <\/strong>nos permite expandir esta visi\u00f3n en una regi\u00f3n de alto crecimiento y ofrecer soluciones de alto impacto para los anunciantes locales.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relevancia_estrategica_para_la_planificacion_2026\"><\/span><strong>Relevancia estrat\u00e9gica para la planificaci\u00f3n 2026&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entre los principales beneficios para anunciantes y agencias en Latinoam\u00e9rica se incluyen:&nbsp;<\/p>\n\n\n\n<p>\u25cf <strong>Prime Real Estate: <\/strong>Acceso a activos clave \u201cPrime\u201d de alto impacto y formatos nativos en la pantalla de inicio de millones de Smart TVs Hisense y de m\u00e1s de 400 marcas adicionales. \u25cf <strong>Publicidad en CTV potenciada por tecnolog\u00eda: <\/strong>Formatos interactivos altamente atractivos, generaci\u00f3n de leads y campa\u00f1as full-funnel, adem\u00e1s de capacidades avanzadas de medici\u00f3n y trazabilidad.&nbsp;<\/p>\n\n\n\n<p>\u25cf <strong>Experiencia profunda con presencia local: <\/strong>Soporte local de especialistas de Mediam para planeaci\u00f3n estrat\u00e9gica, activaci\u00f3n y medici\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Las operaciones bajo este esquema de <strong>distribuci\u00f3n oficial <\/strong>iniciar\u00e1n en <strong>enero de 2026 <\/strong>en los mercados de Latinoam\u00e9rica.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acerca_de_Mediam_Group_by_Aleph\"><\/span><strong>Acerca de Mediam Group by Aleph&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mediam Group es una fuerza impulsora de la aceleraci\u00f3n de la publicidad en Connected TV. A trav\u00e9s de representaciones oficiales, alianzas estrat\u00e9gicas y capacidades avanzadas de creatividad, performance y medici\u00f3n, Mediam empodera a anunciantes y agencias para maximizar sus resultados en publicidad en CTV.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acerca_de_VIDAA\"><\/span><strong>Acerca de VIDAA&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>VIDAA es una plataforma global y abierta para el hogar conectado. Presente en decenas de millones de Smart TVs a nivel mundial, VIDAA integra entretenimiento, servicios, comercio, pagos, control del hogar inteligente y publicidad en una experiencia unificada, centrada en el contenido y dise\u00f1ada para hacer la vida moderna m\u00e1s simple, intuitiva y conectada.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p><strong>Isabella G\u00f3mez\u00a0<\/strong><\/p>\n\n\n\n<p>PR &amp; Marketing Senior Manager\u00a0<\/p>\n\n\n\n<p>Mediam Group by Aleph\u00a0<\/p>\n\n\n\n<p>isabella.gomez@themediamgroup.com<\/p>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mediam Group es nombrado Distribuidor Oficial de VIDAA en Latinoam\u00e9rica, la plataforma de Connected TV de m\u00e1s r\u00e1pido crecimiento a nivel mundial VIDAA es el sistema operativo para Smart TVs n\u00famero dos a nivel global. La plataforma impulsa m\u00e1s de 50 millones de dispositivos. En conjunto, ambas compa\u00f1\u00edas se enfocar\u00e1n en acelerar significativamente la inversi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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