{"id":1349,"date":"2026-01-08T16:34:35","date_gmt":"2026-01-08T21:34:35","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1349"},"modified":"2026-01-08T16:35:20","modified_gmt":"2026-01-08T21:35:20","slug":"interactive","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/","title":{"rendered":"Interactive CTV: la nueva era de la publicidad en televisi\u00f3n conectada"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#%C2%BFQue_es_Interactive_CTV_y_por_que_esta_cambiando_la_forma_de_hacer_publicidad_digital\" title=\"\u00bfQu\u00e9 es Interactive CTV y por qu\u00e9 est\u00e1 cambiando la forma de hacer publicidad digital?\">\u00bfQu\u00e9 es Interactive CTV y por qu\u00e9 est\u00e1 cambiando la forma de hacer publicidad digital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#%C2%BFComo_funciona_la_Interactive_CTV\" title=\"\u00bfC\u00f3mo funciona la Interactive CTV?\">\u00bfC\u00f3mo funciona la Interactive CTV?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#1_Mas_atencion_mas_recordacion\" title=\"1. M\u00e1s atenci\u00f3n, m\u00e1s recordaci\u00f3n\">1. M\u00e1s atenci\u00f3n, m\u00e1s recordaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#2_Conversion_sin_friccion\" title=\"2. Conversi\u00f3n sin fricci\u00f3n:&nbsp;\">2. Conversi\u00f3n sin fricci\u00f3n:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#3_Data_en_tiempo_real\" title=\"3. Data en tiempo real\">3. Data en tiempo real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#4_Alta_viewability\" title=\"4. Alta viewability\">4. Alta viewability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#Interactive_CTV_una_oportunidad_perfecta_para_el_publico_latinoamericano\" title=\"Interactive CTV: una oportunidad perfecta para el p\u00fablico latinoamericano\">Interactive CTV: una oportunidad perfecta para el p\u00fablico latinoamericano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#Como_integrar_Interactive_CTV_dentro_de_una_estrategia_omnicanal\" title=\"C\u00f3mo integrar Interactive CTV dentro de una estrategia omnicanal\">C\u00f3mo integrar Interactive CTV dentro de una estrategia omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#PowerTV_by_Mediam_donde_la_CTV_se_convierte_en_Brandformance\" title=\"PowerTV by Mediam: donde la CTV se convierte en Brandformance\">PowerTV by Mediam: donde la CTV se convierte en Brandformance<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>La televisi\u00f3n conectada dej\u00f3 de ser solo un canal de awareness.Hoy es un espacio donde las marcas pueden <strong>inspirar, interactuar y convertir<\/strong>.&nbsp; Y en el coraz\u00f3n de esta transformaci\u00f3n est\u00e1 la <strong>Interactive CTV<\/strong>, la nueva frontera del <em>Brandformance<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Interactive_CTV_y_por_que_esta_cambiando_la_forma_de_hacer_publicidad_digital\"><\/span><strong>\u00bfQu\u00e9 es Interactive CTV y por qu\u00e9 est\u00e1 cambiando la forma de hacer publicidad digital?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Interactive CTV<\/strong> (o televisi\u00f3n conectada interactiva) es la evoluci\u00f3n natural del streaming publicitario. Permite que el espectador <strong>interact\u00fae directamente con el anuncio<\/strong>, convirtiendo el acto de ver en una experiencia participativa. Desde <strong>escoger un producto<\/strong> o <strong>responder una pregunta<\/strong> hasta <strong>escanear un c\u00f3digo QR<\/strong>, cada interacci\u00f3n crea un nuevo punto de conexi\u00f3n entre la marca y su audiencia.<\/p>\n\n\n\n<p>En un entorno donde los consumidores buscan experiencias personalizadas, este formato combina lo mejor de la <strong>televisi\u00f3n tradicional<\/strong> con el poder <strong>medible y din\u00e1mico del entorno digital<\/strong>.<\/p>\n\n\n\n<p><strong>Interactive CTV transforma el awareness en acci\u00f3n. <\/strong>Es el puente perfecto entre el branding emocional y la conversi\u00f3n medible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_la_Interactive_CTV\"><\/span><strong>\u00bfC\u00f3mo funciona la Interactive CTV?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A diferencia de los anuncios tradicionales, los formatos interactivos en CTV permiten <strong>acciones en tiempo real<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escanear un c\u00f3digo QR para ir directo a una tienda online.<\/li>\n\n\n\n<li>Participar en una trivia durante el contenido.<\/li>\n\n\n\n<li>Elegir la versi\u00f3n preferida del mensaje o del producto.<\/li>\n\n\n\n<li>Explorar cat\u00e1logos sin salir del contenido que se est\u00e1 viendo.<\/li>\n<\/ul>\n\n\n\n<p>Todo ocurre en el entorno de <strong>Connected TV<\/strong>, aprovechando datos en tiempo real y tecnolog\u00eda avanzada para ofrecer una experiencia <strong>m\u00e1s personalizada, fluida y relevante<\/strong>.<\/p>\n\n\n\n<p><strong>Por qu\u00e9 los anunciantes est\u00e1n apostando por la CTV interactiva<\/strong><\/p>\n\n\n\n<p>Las marcas ya no compiten solo por la atenci\u00f3n: compiten por la <strong>interacci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Y ah\u00ed es donde <strong>Interactive CTV<\/strong> marca la diferencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mas_atencion_mas_recordacion\"><\/span><strong>1. M\u00e1s atenci\u00f3n, m\u00e1s recordaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El usuario participa, no solo observa. Esto eleva la retenci\u00f3n y la afinidad de marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conversion_sin_friccion\"><\/span><strong>2. Conversi\u00f3n sin fricci\u00f3n:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La acci\u00f3n sucede dentro del entorno CTV, acortando el camino hacia la compra o la respuesta deseada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Data_en_tiempo_real\"><\/span><strong>3. Data en tiempo real<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cada interacci\u00f3n genera insights sobre preferencias, comportamiento y efectividad del mensaje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Alta_viewability\"><\/span><strong>4. Alta viewability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los anuncios se ven en pantalla grande, en contextos premium y sin distracciones. Seg\u00fan <strong>Comscore LATAM (2024)<\/strong>, los formatos <strong>interactivos en CTV<\/strong> generan hasta un <strong>35% m\u00e1s de engagement<\/strong> que los anuncios est\u00e1ticos tradicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interactive_CTV_una_oportunidad_perfecta_para_el_publico_latinoamericano\"><\/span><strong>Interactive CTV: una oportunidad perfecta para el p\u00fablico latinoamericano<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Am\u00e9rica Latina es una regi\u00f3n donde la televisi\u00f3n sigue siendo <strong>un ritual colectivo<\/strong>, pero el consumo digital se dispara. El espectador promedio combina el televisor con el m\u00f3vil, busca inmediatez y experiencias m\u00e1s inmersivas.<\/p>\n\n\n\n<p>En este contexto, la <strong>Interactive CTV<\/strong> se convierte en la evoluci\u00f3n natural de c\u00f3mo las marcas deben comunicarse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofrece <strong>contenido relevante y participativo<\/strong>.<\/li>\n\n\n\n<li>Genera <strong>mayor conexi\u00f3n emocional<\/strong> con el consumidor.<\/li>\n\n\n\n<li>Permite <strong>acciones directas<\/strong>, como comprar o conocer m\u00e1s, desde el propio televisor.<\/li>\n<\/ul>\n\n\n\n<p>El auge de <strong>Shoppable TV<\/strong> confirma que el usuario latino est\u00e1 preparado para <strong>explorar, interactuar y decidir en tiempo real.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_integrar_Interactive_CTV_dentro_de_una_estrategia_omnicanal\"><\/span><strong>C\u00f3mo integrar Interactive CTV dentro de una estrategia omnicanal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La magia ocurre cuando la televisi\u00f3n conectada se integra con todo el ecosistema digital de la marca. Estas son algunas claves:<\/p>\n\n\n\n<p><strong>Dise\u00f1a experiencias que inviten a participar.<br><\/strong>Incluye botones, encuestas o elementos clicables que incentiven la acci\u00f3n.<\/p>\n\n\n\n<p><strong>Unifica el mensaje en todos los canales.<\/strong><strong><br><\/strong>Mant\u00e9n coherencia entre lo que se comunica en CTV, mobile, display o social.<\/p>\n\n\n\n<p><strong>Mide y optimiza.<br><\/strong>Usa datos de interacci\u00f3n, tiempo en pantalla y conversiones para ajustar la estrategia.<\/p>\n\n\n\n<p><strong>Crea campa\u00f1as de Brandformance.<\/strong><strong><br><\/strong> No se trata solo de mostrar, sino de <strong>inspirar acci\u00f3n medible<\/strong>. En la era del streaming, el engagement no es un indicador. Es una oportunidad de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PowerTV_by_Mediam_donde_la_CTV_se_convierte_en_Brandformance\"><\/span><strong>PowerTV by Mediam: donde la CTV se convierte en Brandformance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En <strong>Mediam by Aleph<\/strong>, llevamos la publicidad en televisi\u00f3n conectada al siguiente nivel con <strong>PowerTV<\/strong>:&nbsp; una plataforma que une <strong>creatividad, tecnolog\u00eda y datos<\/strong> para generar resultados reales.<\/p>\n\n\n\n<p>A trav\u00e9s de <strong>formatos interactivos y experiencias inmersivas<\/strong>, ayudamos a las marcas a conectar con audiencias en momentos de alta atenci\u00f3n, logrando <strong>impacto y conversi\u00f3n en un mismo espacio<\/strong>.<\/p>\n\n\n\n<p><strong>Interactive CTV no es el futuro.<\/strong><strong><br><\/strong><strong>Es el presente del Brandformance.<\/strong><\/p>\n\n\n\n<p>Si tu marca est\u00e1 lista para <strong>transformar la atenci\u00f3n en acci\u00f3n<\/strong>, este es el momento de hacerlo.<\/p>\n\n\n\n<p>Descubre m\u00e1s en<a href=\"https:\/\/americas.themediamgroup.com\/\"> https:\/\/americas.themediamgroup.com<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Referencias_Bibliograficas\"><\/span><strong><strong>Referencias Bibliogr\u00e1ficas<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comscore LATAM (2024)<\/strong> \u2013 <em>State of Streaming Advertising in Latin America<\/em>.<\/li>\n\n\n\n<li><strong>IAB LATAM (2023)<\/strong> \u2013 <em>Estudio de Video Digital 2023<\/em>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La televisi\u00f3n conectada dej\u00f3 de ser solo un canal de awareness.Hoy es un espacio donde las marcas pueden inspirar, interactuar y convertir.&nbsp; Y en el coraz\u00f3n de esta transformaci\u00f3n est\u00e1 la Interactive CTV, la nueva frontera del Brandformance. \u00bfQu\u00e9 es Interactive CTV y por qu\u00e9 est\u00e1 cambiando la forma de hacer publicidad digital? Interactive CTV [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive CTV: transforma la experiencia publicitaria digital | Mediam by Aleph<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Interactive CTV convierte la televisi\u00f3n conectada en una herramienta clave para marcas con campa\u00f1as din\u00e1micas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive CTV: transforma la experiencia publicitaria digital | Mediam by Aleph\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Interactive CTV convierte la televisi\u00f3n conectada en una herramienta clave para marcas con campa\u00f1as din\u00e1micas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - The Mediam Group by Aleph\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themediamgroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T21:34:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T21:35:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Michelle Barrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:site\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Barrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\"},\"author\":{\"name\":\"Michelle Barrera\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c\"},\"headline\":\"Interactive CTV: la nueva era de la publicidad en televisi\u00f3n conectada\",\"datePublished\":\"2026-01-08T21:34:35+00:00\",\"dateModified\":\"2026-01-08T21:35:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\"},\"wordCount\":773,\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\",\"name\":\"Interactive CTV: transforma la experiencia publicitaria digital | Mediam by Aleph\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp\",\"datePublished\":\"2026-01-08T21:34:35+00:00\",\"dateModified\":\"2026-01-08T21:35:20+00:00\",\"description\":\"Descubre c\u00f3mo Interactive CTV convierte la televisi\u00f3n conectada en una herramienta clave para marcas con campa\u00f1as din\u00e1micas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp\",\"contentUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp\",\"width\":1200,\"height\":800,\"caption\":\"Interactive CTV | mediam by Aleph\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.themediamgroup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interactive CTV: la nueva era de la publicidad en televisi\u00f3n conectada\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"name\":\"Blog - Mediam Group by Aleph\",\"description\":\"Blog con espectacular contenido digital\",\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.themediamgroup.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\",\"name\":\"Blog - Mediam Group by Aleph\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png\",\"contentUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png\",\"width\":512,\"height\":512,\"caption\":\"Blog - Mediam Group by Aleph\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/themediamgroup\/\",\"https:\/\/x.com\/MediamGroup\",\"https:\/\/www.linkedin.com\/company\/mediam-group\/\",\"https:\/\/www.instagram.com\/mediam.group\/\",\"https:\/\/www.youtube.com\/@themediamgroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c\",\"name\":\"Michelle Barrera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g\",\"caption\":\"Michelle Barrera\"},\"url\":\"https:\/\/www.themediamgroup.com\/blog\/author\/michelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interactive CTV: transforma la experiencia publicitaria digital | Mediam by Aleph","description":"Descubre c\u00f3mo Interactive CTV convierte la televisi\u00f3n conectada en una herramienta clave para marcas con campa\u00f1as din\u00e1micas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/","og_locale":"es_ES","og_type":"article","og_title":"Interactive CTV: transforma la experiencia publicitaria digital | Mediam by Aleph","og_description":"Descubre c\u00f3mo Interactive CTV convierte la televisi\u00f3n conectada en una herramienta clave para marcas con campa\u00f1as din\u00e1micas.","og_url":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/","og_site_name":"Blog - The Mediam Group by Aleph","article_publisher":"https:\/\/www.facebook.com\/themediamgroup\/","article_published_time":"2026-01-08T21:34:35+00:00","article_modified_time":"2026-01-08T21:35:20+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp","type":"image\/webp"}],"author":"Michelle Barrera","twitter_card":"summary_large_image","twitter_creator":"@MediamGroup","twitter_site":"@MediamGroup","twitter_misc":{"Escrito por":"Michelle Barrera","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#article","isPartOf":{"@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/"},"author":{"name":"Michelle Barrera","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c"},"headline":"Interactive CTV: la nueva era de la publicidad en televisi\u00f3n conectada","datePublished":"2026-01-08T21:34:35+00:00","dateModified":"2026-01-08T21:35:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/"},"wordCount":773,"publisher":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp","articleSection":["Blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/","url":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/","name":"Interactive CTV: transforma la experiencia publicitaria digital | Mediam by Aleph","isPartOf":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp","datePublished":"2026-01-08T21:34:35+00:00","dateModified":"2026-01-08T21:35:20+00:00","description":"Descubre c\u00f3mo Interactive CTV convierte la televisi\u00f3n conectada en una herramienta clave para marcas con campa\u00f1as din\u00e1micas.","breadcrumb":{"@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#primaryimage","url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp","contentUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2026\/01\/Interactive-CTV.webp","width":1200,"height":800,"caption":"Interactive CTV | mediam by Aleph"},{"@type":"BreadcrumbList","@id":"https:\/\/www.themediamgroup.com\/blog\/blog\/interactive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.themediamgroup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Interactive CTV: la nueva era de la publicidad en televisi\u00f3n conectada"}]},{"@type":"WebSite","@id":"https:\/\/www.themediamgroup.com\/blog\/#website","url":"https:\/\/www.themediamgroup.com\/blog\/","name":"Blog - Mediam Group by Aleph","description":"Blog con espectacular contenido digital","publisher":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themediamgroup.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.themediamgroup.com\/blog\/#organization","name":"Blog - Mediam Group by Aleph","url":"https:\/\/www.themediamgroup.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png","contentUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png","width":512,"height":512,"caption":"Blog - Mediam Group by Aleph"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/themediamgroup\/","https:\/\/x.com\/MediamGroup","https:\/\/www.linkedin.com\/company\/mediam-group\/","https:\/\/www.instagram.com\/mediam.group\/","https:\/\/www.youtube.com\/@themediamgroup"]},{"@type":"Person","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c","name":"Michelle Barrera","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g","caption":"Michelle Barrera"},"url":"https:\/\/www.themediamgroup.com\/blog\/author\/michelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":1,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":1352,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1349\/revisions\/1352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}