{"id":1345,"date":"2025-11-27T18:54:49","date_gmt":"2025-11-27T23:54:49","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1345"},"modified":"2025-11-27T18:54:50","modified_gmt":"2025-11-27T23:54:50","slug":"micros-de-vix-formato-corto-streaming-latam","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/","title":{"rendered":"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#ViX_y_Mediam_by_Aleph_impulsan_una_nueva_era_de_narrativas_cortas_asi_llegan_los_Micros_a_transformar_el_consumo_y_las_oportunidades_para_las_marcas_en_LATAM\" title=\"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas: as\u00ed llegan los Micros a transformar el consumo y las oportunidades para las marcas en LATAM\">ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas: as\u00ed llegan los Micros a transformar el consumo y las oportunidades para las marcas en LATAM<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#%C2%BFQue_son_los_Micros_de_ViX_que_ofrece_Mediam_by_Aleph_en_su_inventario\" title=\"\u00bfQu\u00e9 son los Micros de ViX que ofrece Mediam by Aleph en su inventario?\">\u00bfQu\u00e9 son los Micros de ViX que ofrece Mediam by Aleph en su inventario?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#Un_formato_que_conecta_con_como_consumen_hoy_las_audiencias\" title=\"Un formato que conecta con c\u00f3mo consumen hoy las audiencias\">Un formato que conecta con c\u00f3mo consumen hoy las audiencias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#%C2%BFPor_que_los_Micros_representan_una_oportunidad_real_para_marcas\" title=\"\u00bfPor qu\u00e9 los Micros representan una oportunidad real para marcas?\">\u00bfPor qu\u00e9 los Micros representan una oportunidad real para marcas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#El_valor_de_los_micros_nuevos_habitos_nuevas_narrativas_y_una_plataforma_que_se_adelanta\" title=\"El valor de los micros: nuevos h\u00e1bitos, nuevas narrativas y una plataforma que se adelanta\">El valor de los micros: nuevos h\u00e1bitos, nuevas narrativas y una plataforma que se adelanta<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ViX_y_Mediam_by_Aleph_impulsan_una_nueva_era_de_narrativas_cortas_asi_llegan_los_Micros_a_transformar_el_consumo_y_las_oportunidades_para_las_marcas_en_LATAM\"><\/span><strong>ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas: as\u00ed llegan los Micros a transformar el consumo y las oportunidades para las marcas en LATAM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>El consumo digital en LATAM est\u00e1 cambiando m\u00e1s r\u00e1pido que nunca. La atenci\u00f3n es fragmentada, los tiempos son cortos y las audiencias buscan historias que puedan verse, sentirse y compartirse en cuesti\u00f3n de minutos. En ese contexto, <strong>ViX presenta oficialmente sus Micros (microdramas)<\/strong>: historias originales de formato ultracorto, dise\u00f1adas para una generaci\u00f3n que vive entre pantallas y que prefiere contenidos \u00e1giles, emocionales y altamente adictivos.<\/p>\n\n\n\n<p>Se trata de una apuesta estrat\u00e9gica del ecosistema de TelevisaUnivision, alineada a uno de los comportamientos m\u00e1s potentes del streaming: el consumo r\u00e1pido y continuo de contenido premium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_Micros_de_ViX_que_ofrece_Mediam_by_Aleph_en_su_inventario\"><\/span><strong>\u00bfQu\u00e9 son los Micros de ViX que ofrece Mediam by Aleph en su inventario?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los <strong>Micros<\/strong> son producciones originales con episodios de <strong>2 a 5 minutos<\/strong>, creados para ser vistos de forma secuencial, maratoneable y mobile-first, pero con la calidad narrativa y visual del contenido premium que caracteriza a ViX.<\/p>\n\n\n\n<p>Estos nuevos microdramas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Presentan <strong>historias completas, de alto impacto emocional<\/strong>, contadas en tiempos que se ajustan al consumo real de la audiencia.<\/li>\n\n\n\n<li>Permiten incorporar g\u00e9neros como drama, romance, misterio o comedia en versiones compactas que generan retenci\u00f3n inmediata.<\/li>\n\n\n\n<li>Se dise\u00f1an para lograr <strong>engagement r\u00e1pido y profundo<\/strong>, maximizando tiempo de visualizaci\u00f3n y completitud por episodio.<\/li>\n<\/ul>\n\n\n\n<p>Este movimiento pone a ViX a la vanguardia de una tendencia que ya domina plataformas globales: historias cortas, pensadas para una audiencia que exige dinamismo sin sacrificar calidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_formato_que_conecta_con_como_consumen_hoy_las_audiencias\"><\/span><strong>Un formato que conecta con c\u00f3mo consumen hoy las audiencias<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cLos Micros responden a una necesidad real del mercado: historias premium que puedan consumirse en pocos minutos, pero que mantienen la profundidad emocional que distingue al contenido de ViX\u201d, explica <strong>Rafael Rojas, Managing Director de Mediam<\/strong>. Comenta que \u201cest\u00e1n dise\u00f1ados para enganchar desde el primer segundo, aumentar la frecuencia de uso y crear nuevos h\u00e1bitos dentro de la plataforma.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_los_Micros_representan_una_oportunidad_real_para_marcas\"><\/span><strong>\u00bfPor qu\u00e9 los Micros representan una oportunidad real para marcas?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque los Micros nacen como un producto 100% editorial, abren nuevas posibilidades estrat\u00e9gicas para entender c\u00f3mo evoluciona la relaci\u00f3n entre contenido y audiencia.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reflejan el consumo real<\/strong><strong><br><\/strong> La audiencia prioriza contenidos que pueda ver \u201con the go\u201d, en momentos cortos del d\u00eda, pero con historias que enganchen desde el primer segundo.<\/li>\n\n\n\n<li><strong>Generan h\u00e1bitos nuevos dentro de ViX<\/strong><strong><br><\/strong> Los Micros pueden aumentar sesiones, frecuencia y tiempo total dentro de la plataforma, impulsando un ecosistema m\u00e1s robusto para futuros formatos comerciales.<\/li>\n\n\n\n<li><strong>Activan conversaci\u00f3n org\u00e1nica<\/strong><strong><br><\/strong> Las historias cortas, especialmente cuando est\u00e1n ancladas a emoci\u00f3n y tensi\u00f3n narrativa, tienden a compartirse y comentarse m\u00e1s r\u00e1pido.<\/li>\n\n\n\n<li><strong>Abren la puerta a integraciones futuras<\/strong><strong><br><\/strong> Al demostrar c\u00f3mo las audiencias responden a narrativas cortas premium, ViX consolida nuevas v\u00edas para que las marcas puedan explorar formatos, colaboraciones o contenidos alineados a este consumo.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_valor_de_los_micros_nuevos_habitos_nuevas_narrativas_y_una_plataforma_que_se_adelanta\"><\/span><strong>El valor de los micros: nuevos h\u00e1bitos, nuevas narrativas y una plataforma que se adelanta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Desde la operaci\u00f3n local, el potencial de los Micros tambi\u00e9n se traduce en nuevas oportunidades de conexi\u00f3n cultural para las marcas de la Regi\u00f3n.&nbsp;<\/p>\n\n\n\n<p>\u201cEste formato abre una ventana para entender mejor c\u00f3mo se comportan las audiencias j\u00f3venes en la regi\u00f3n y c\u00f3mo responden frente a historias r\u00e1pidas, aut\u00e9nticas y altamente emocionales. ViX est\u00e1 leyendo muy bien ese pulso cultural\u201d, comenta <strong>Nohelia Dur\u00e1n, Head of ViX en Mediam Colombia<\/strong>. Asegura que \u201clos Micros amplifican la diversidad de momentos de consumo y fortalecen la relaci\u00f3n diaria de los usuarios con la plataforma.<\/p>\n\n\n\n<p><strong>Lo que dice la data: c\u00f3mo los Micros ya est\u00e1n captando la atenci\u00f3n en ViX, y Mediam by Aleph acompa\u00f1a su expansi\u00f3n en la regi\u00f3n<\/strong><\/p>\n\n\n\n<p>La adopci\u00f3n del formato corto dentro de ViX no es solo una apuesta creativa: <strong>los datos de ROLAC muestran un comportamiento s\u00f3lido y creciente en toda la regi\u00f3n<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Micro Content Min\/User: 14<\/strong><strong><br><\/strong> Los usuarios ya est\u00e1n dedicando en promedio <strong>14 minutos<\/strong> exclusivamente al consumo de Micro Content, una se\u00f1al clara de que este formato conecta con los nuevos patrones de visualizaci\u00f3n.<\/li>\n\n\n\n<li><strong>Unique Micro Content Episodes per User: 12<\/strong><strong><br><\/strong> En los principales mercados, cada usuario consume alrededor de <strong>12 episodios \u00fanicos<\/strong>, validando la capacidad de los Micros para generar continuidad y retenci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, el ranking de contenidos confirma que la audiencia est\u00e1 respondiendo de forma org\u00e1nica a historias breves pero emocionalmente potentes:<\/p>\n\n\n\n<p><strong>Top 5 Micros m\u00e1s consumidos en la regi\u00f3n:<\/strong><\/p>\n\n\n\n<p><em>La Cocinera Que Conquist\u00f3 Al Presidente<\/em><em><br><\/em><em>El Regreso De La Heredera Fugitiva<\/em><\/p>\n\n\n\n<p><em>Mi Vida No Es Una Telenovela<\/em><\/p>\n\n\n\n<p><em>El Pasado Me Rob\u00f3 Mi Amor<\/em><em><br><\/em><em>Vivir Por \u00daltima Vez<\/em><\/p>\n\n\n\n<p>Este comportamiento refuerza una conclusi\u00f3n clave: <strong>los Micros no solo atraen audiencia; crean h\u00e1bito<\/strong>, impulsando sesiones m\u00e1s frecuentes y aumentando la diversidad de contenidos vistos dentro de la plataforma.<\/p>\n\n\n\n<p>Para Mediam, como <strong>Representante Oficial de ViX en LATAM (ex-MX)<\/strong>, estos insights permiten anticipar tendencias, entender qu\u00e9 historias generan mayor resonancia cultural y guiar a los mercados en la lectura correcta de los nuevos patrones de engagement dentro del ecosistema de ViX. En un contexto donde las audiencias exigen nuevas formas de consumir historias, <strong>ViX marca el camino y Mediam impulsa su presencia en la regi\u00f3n<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p><strong>Acerca de Mediam by Aleph<\/strong><\/p>\n\n\n\n<p><strong>Mediam by Aleph<\/strong> es una compa\u00f1\u00eda especializada en soluciones publicitarias en Connected TV, que representa de manera oficial a <strong>ViX, <\/strong><em>plataforma de streaming propiedad de TelevisaUnivisi\u00f3n<\/em><strong>,<\/strong> en m\u00e1s de 14 pa\u00edses de Latinoam\u00e9rica. Mediam cuenta con m\u00faltiples soluciones en CTV en el mercado, entre los que destaca su producto insignia, <strong>Power TV by Mediam <\/strong>el cual&nbsp; permite a anunciantes y agencias activar campa\u00f1as de alto impacto en entornos premium de streaming, combinando tecnolog\u00eda, data y creatividad.<\/p>\n\n\n\n<p><strong>Contacto de prensa:<\/strong><\/p>\n\n\n\n<p>Isabella G\u00f3mez \u2013 PR &amp; Marketing Senior Manager, Mediam by Aleph<\/p>\n\n\n\n<p>isabella.gomez@themediamgroup.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas: as\u00ed llegan los Micros a transformar el consumo y las oportunidades para las marcas en LATAM El consumo digital en LATAM est\u00e1 cambiando m\u00e1s r\u00e1pido que nunca. La atenci\u00f3n es fragmentada, los tiempos son cortos y las audiencias buscan historias que puedan verse, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas - Blog - The Mediam Group by Aleph<\/title>\n<meta name=\"description\" content=\"Micros de ViX impulsan un nuevo formato corto en streaming que redefine los h\u00e1bitos de consumo y crea oportunidades estrat\u00e9gicas para marcas en LATAM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas - Blog - The Mediam Group by Aleph\" \/>\n<meta property=\"og:description\" content=\"Micros de ViX impulsan un nuevo formato corto en streaming que redefine los h\u00e1bitos de consumo y crea oportunidades estrat\u00e9gicas para marcas en LATAM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - The Mediam Group by Aleph\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themediamgroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T23:54:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T23:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2502\" \/>\n\t<meta property=\"og:image:height\" content=\"1669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle Barrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:site\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Barrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\"},\"author\":{\"name\":\"Michelle Barrera\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c\"},\"headline\":\"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas\",\"datePublished\":\"2025-11-27T23:54:49+00:00\",\"dateModified\":\"2025-11-27T23:54:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\"},\"wordCount\":1020,\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\",\"name\":\"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas - Blog - The Mediam Group by Aleph\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png\",\"datePublished\":\"2025-11-27T23:54:49+00:00\",\"dateModified\":\"2025-11-27T23:54:50+00:00\",\"description\":\"Micros de ViX impulsan un nuevo formato corto en streaming que redefine los h\u00e1bitos de consumo y crea oportunidades estrat\u00e9gicas para marcas en LATAM.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png\",\"contentUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png\",\"width\":2502,\"height\":1669,\"caption\":\"Micros de ViX consolidan una nueva tendencia en contenido corto premium, fortaleciendo el engagement, la retenci\u00f3n y las oportunidades para marcas dentro del ecosistema de streaming en LATAM.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.themediamgroup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"name\":\"Blog - Mediam Group by Aleph\",\"description\":\"Blog con espectacular contenido digital\",\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.themediamgroup.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\",\"name\":\"Blog - Mediam Group by Aleph\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png\",\"contentUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png\",\"width\":512,\"height\":512,\"caption\":\"Blog - Mediam Group by Aleph\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/themediamgroup\/\",\"https:\/\/x.com\/MediamGroup\",\"https:\/\/www.linkedin.com\/company\/mediam-group\/\",\"https:\/\/www.instagram.com\/mediam.group\/\",\"https:\/\/www.youtube.com\/@themediamgroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c\",\"name\":\"Michelle Barrera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g\",\"caption\":\"Michelle Barrera\"},\"url\":\"https:\/\/www.themediamgroup.com\/blog\/author\/michelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas - Blog - The Mediam Group by Aleph","description":"Micros de ViX impulsan un nuevo formato corto en streaming que redefine los h\u00e1bitos de consumo y crea oportunidades estrat\u00e9gicas para marcas en LATAM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/","og_locale":"es_ES","og_type":"article","og_title":"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas - Blog - The Mediam Group by Aleph","og_description":"Micros de ViX impulsan un nuevo formato corto en streaming que redefine los h\u00e1bitos de consumo y crea oportunidades estrat\u00e9gicas para marcas en LATAM.","og_url":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/","og_site_name":"Blog - The Mediam Group by Aleph","article_publisher":"https:\/\/www.facebook.com\/themediamgroup\/","article_published_time":"2025-11-27T23:54:49+00:00","article_modified_time":"2025-11-27T23:54:50+00:00","og_image":[{"width":2502,"height":1669,"url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png","type":"image\/png"}],"author":"Michelle Barrera","twitter_card":"summary_large_image","twitter_creator":"@MediamGroup","twitter_site":"@MediamGroup","twitter_misc":{"Escrito por":"Michelle Barrera","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#article","isPartOf":{"@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/"},"author":{"name":"Michelle Barrera","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c"},"headline":"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas","datePublished":"2025-11-27T23:54:49+00:00","dateModified":"2025-11-27T23:54:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/"},"wordCount":1020,"publisher":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png","articleSection":["Noticias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/","url":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/","name":"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas - Blog - The Mediam Group by Aleph","isPartOf":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png","datePublished":"2025-11-27T23:54:49+00:00","dateModified":"2025-11-27T23:54:50+00:00","description":"Micros de ViX impulsan un nuevo formato corto en streaming que redefine los h\u00e1bitos de consumo y crea oportunidades estrat\u00e9gicas para marcas en LATAM.","breadcrumb":{"@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#primaryimage","url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png","contentUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/11\/Banner-MicroVIX.png","width":2502,"height":1669,"caption":"Micros de ViX consolidan una nueva tendencia en contenido corto premium, fortaleciendo el engagement, la retenci\u00f3n y las oportunidades para marcas dentro del ecosistema de streaming en LATAM."},{"@type":"BreadcrumbList","@id":"https:\/\/www.themediamgroup.com\/blog\/noticias\/micros-de-vix-formato-corto-streaming-latam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.themediamgroup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"ViX y Mediam by Aleph impulsan una nueva era de narrativas cortas"}]},{"@type":"WebSite","@id":"https:\/\/www.themediamgroup.com\/blog\/#website","url":"https:\/\/www.themediamgroup.com\/blog\/","name":"Blog - Mediam Group by Aleph","description":"Blog con espectacular contenido digital","publisher":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themediamgroup.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.themediamgroup.com\/blog\/#organization","name":"Blog - Mediam Group by Aleph","url":"https:\/\/www.themediamgroup.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png","contentUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png","width":512,"height":512,"caption":"Blog - Mediam Group by Aleph"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/themediamgroup\/","https:\/\/x.com\/MediamGroup","https:\/\/www.linkedin.com\/company\/mediam-group\/","https:\/\/www.instagram.com\/mediam.group\/","https:\/\/www.youtube.com\/@themediamgroup"]},{"@type":"Person","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c","name":"Michelle Barrera","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8344ee4c3bc8314ec29d851e5eef5b6?s=96&d=mm&r=g","caption":"Michelle Barrera"},"url":"https:\/\/www.themediamgroup.com\/blog\/author\/michelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":1,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":1347,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions\/1347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/media\/1346"}],"wp:attachment":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}