{"id":1321,"date":"2025-09-10T19:10:55","date_gmt":"2025-09-11T00:10:55","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1321"},"modified":"2025-09-11T10:11:52","modified_gmt":"2025-09-11T15:11:52","slug":"ctv-sports-by-powertv-by-mediam-2025","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/marketing\/ctv-sports-by-powertv-by-mediam-2025\/","title":{"rendered":"Mediam by Aleph impulsa CTV Sports by PowerTV: la nueva plataforma para ganar en el negocio del deporte en streaming"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/ctv-sports-by-powertv-by-mediam-2025\/#El_deporte_motor_del_ecosistema_CTV\" title=\"El deporte, motor del ecosistema CTV\">El deporte, motor del ecosistema CTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/ctv-sports-by-powertv-by-mediam-2025\/#Datos_clave_sobre_CTV_y_deportes\" title=\"Datos clave sobre CTV y deportes:\">Datos clave sobre CTV y deportes:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/ctv-sports-by-powertv-by-mediam-2025\/#Conectar_con_las_audiencias_a_traves_de_su_pasion\" title=\"Conectar con las audiencias a trav\u00e9s de su pasi\u00f3n\">Conectar con las audiencias a trav\u00e9s de su pasi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/ctv-sports-by-powertv-by-mediam-2025\/#De_la_visibilidad_a_la_conversion_brandformance_en_CTV\" title=\"De la visibilidad a la conversi\u00f3n: brandformance en CTV\">De la visibilidad a la conversi\u00f3n: brandformance en CTV<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Con CTV Sports by PowerTV, Mediam by Aleph ofrece a anunciantes y agencias una plataforma estrat\u00e9gica para dominar la inversi\u00f3n en deportes, integrando audiencias premium, data y resultados medibles.<\/strong><\/p>\n\n\n\n<p><strong>Ciudad de M\u00e9xico, Septiembre 2025.<\/strong> \u2013 En un foro digital dise\u00f1ado para la industria del marketing, PowerTV by Mediam present\u00f3 \u201cCTV Sports: la nueva cancha del streaming\u201d, un encuentro que mostr\u00f3 c\u00f3mo el deporte en Connected TV (CTV) se ha convertido en el eje de crecimiento m\u00e1s din\u00e1mico para marcas y agencias en Am\u00e9rica Latina.<br>La jornada, conducida por Isabella G\u00f3mez, PR &amp; Marketing Senior Manager de Mediam by Aleph, utiliz\u00f3 una narrativa inspirada en un partido de f\u00fatbol, del arranque al silbatazo final, y tuvo como protagonistas estrellas del partido a Alberto \u00c1lvarez, CEO de Mediam by Aleph, y Diego Camacho Stern, Head of PowerTV Latam, quienes compartieron datos clave, insights de consumo y estrategias comerciales para capitalizar el ecosistema deportivo en CTV.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_deporte_motor_del_ecosistema_CTV\"><\/span><strong>El deporte, motor del ecosistema CTV <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c1lvarez explic\u00f3 que la acelerada migraci\u00f3n de las audiencias deportivas hacia el streaming est\u00e1 impulsada por la expansi\u00f3n de derechos digitales y el crecimiento de los Smart TVs en la regi\u00f3n:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHoy, las marcas pueden estar presentes en ligas y torneos internacionales con accesibilidad,<br>flexibilidad y eficiencia que antes eran impensables en la TV tradicional\u201d, coment\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<p>El CEO de Mediam by Aleph destac\u00f3 que el Mundial de 2026 ser\u00e1 un punto de inflexi\u00f3n en esta transici\u00f3n, pero subray\u00f3 que el aprendizaje debe empezar ahora: \u201cInvertir hoy en CTV es asegurar la experiencia, la data y el expertise para capitalizar el evento deportivo m\u00e1s visto del planeta\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Datos_clave_sobre_CTV_y_deportes\"><\/span><strong>Datos clave sobre CTV y deportes:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>64% de los fans combinan CTV y TV lineal para ver deportes en vivo, mientras que el 20% depende solo de la TV tradicional.<\/li>\n\n\n\n<li>M\u00e1s del 70% de los espectadores en CTV afirma estar dispuesto a comprar productos anunciados durante los partidos.<\/li>\n\n\n\n<li>Los fans de deportes en CTV son multidispositivo: no solo ven el partido en la pantalla grande, tambi\u00e9n interact\u00faan en m\u00f3viles y redes sociales en tiempo real, generando una comunidad activa y altamente comprometida.<\/li>\n\n\n\n<li>Los grandes torneos internacionales como el Mundial de Qatar 2022 y el Mundial de Clubes 2025 registraron audiencias r\u00e9cord en digital y streaming, consolidando a CTV como el nuevo estadio global.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conectar_con_las_audiencias_a_traves_de_su_pasion\"><\/span><strong>Conectar con las audiencias a trav\u00e9s de su pasi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Camacho, l\u00edder de PowerTV by Mediam, destac\u00f3 que CTV abre la puerta a conectar con los fans en los instantes donde la emoci\u00f3n est\u00e1 al m\u00e1ximo. Su enfoque, llamado \u201cT3\u201d (Tiempo, Terreno y Target correctos), busca acompa\u00f1ar al consumidor antes, durante y despu\u00e9s de cada partido, ampliando la ventana de interacci\u00f3n m\u00e1s all\u00e1 de los 90 minutos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLa televisi\u00f3n conectada nos permite estar en la pantalla grande y al mismo tiempo activar en dispositivos m\u00f3viles, logrando experiencias inmersivas que multiplican el engagement y la recordaci\u00f3n de marca\u201d, se\u00f1al\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_la_visibilidad_a_la_conversion_brandformance_en_CTV\"><\/span><br><strong>De la visibilidad a la conversi\u00f3n: brandformance en CTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El ecosistema de CTV Sports by PowerTV no se limita a awareness: ofrece herramientas para cerrar el c\u00edrculo con resultados de negocio. Shoppable ads, c\u00f3digos QR y experiencias de segunda pantalla permiten pasar de la emoci\u00f3n del partido a la acci\u00f3n inmediata del consumidor.<br>De acuerdo con los datos compartidos, m\u00e1s del 80% de los usuarios de Smart TV ven deportes en streaming, y un 84% reconoce haber tomado acci\u00f3n tras ver anuncios en CTV, lo que convierte al formato en un canal de alto impacto para estrategias de brandformance.<\/p>\n\n\n\n<p><br><strong>CTV Sports y la temporada deportiva: Un terreno en plena expansi\u00f3n<br><\/strong><\/p>\n\n\n\n<p>CTV Sports by PowerTV ofrece a los anunciantes la posibilidad de integrar sus marcas en un entorno donde la pasi\u00f3n y el engagement de los fans se transforman en resultados de negocio. Esta nueva vertical permitir\u00e1 activar campa\u00f1as en transmisiones en vivo, contenidos on demand y experiencias interactivas, con medici\u00f3n precisa y optimizaci\u00f3n en tiempo real.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEl lanzamiento de CTV Sports refuerza nuestro compromiso de liderar la evoluci\u00f3n del ecosistema CTV en la regi\u00f3n, ofreciendo a anunciantes y agencias un puente directo con comunidades activas y leales que viven el deporte como parte de su identidad\u201d, afirm\u00f3 Alberto \u00c1lvarez, CEO de Mediam by Aleph.<\/p>\n<\/blockquote>\n\n\n\n<p>El crecimiento de deportes como el f\u00fatbol, la F\u00f3rmula 1, la Champions League y ligas regionales en plataformas digitales confirma que CTV es hoy el nuevo estadio de las marcas. Solo en 2024 se consumieron m\u00e1s de 223 millones de horas de f\u00fatbol en Latinoam\u00e9rica a trav\u00e9s de Connected TV.<\/p>\n\n\n\n<p><br>Como parte de las conclusiones finales de los voceros de PowerTV by Mediam destac\u00f3 que<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCTV Sports es mucho m\u00e1s que publicidad digital: es el espacio donde la pasi\u00f3n se convierte en<br>resultados y donde las marcas pueden lograr el gol perfecto\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Acerca de <a href=\"https:\/\/americas.themediamgroup.com\/\">Mediam by Aleph<\/a><br><\/strong>Mediam by Aleph es la compa\u00f1\u00eda especializada en Connected TV, que impulsa el crecimiento del ecosistema publicitario digital a trav\u00e9s de innovaci\u00f3n, data y creatividad a nivel global. Representante oficial en m\u00e1s de 14 pa\u00edses de la plataforma l\u00edder en contenido en espa\u00f1ol, ViX, de TelevisaUnivision. Propietario de PowerTV by Mediam ofrece a agencias y anunciantes una soluci\u00f3n que integra audiencias, plataformas y marcas en un mismo ecosistema para transformar la televisi\u00f3n conectada en resultados de negocio.<\/p>\n\n\n\n<p><br><strong>Sobre Power TV by Mediam<br>Power TV by Mediam<\/strong> es una soluci\u00f3n integral de Connected TV que integra las principales plataformas de streaming y contenido premium, ofreciendo a marcas y agencias la posibilidad de ejecutar campa\u00f1as publicitarias con <strong>precisi\u00f3n de datos, formatos interactivos y optimizaci\u00f3n para performance.<\/strong> Con presencia en m\u00e1s de 15 pa\u00edses de Am\u00e9rica Latina, Mediam by Aleph impulsa la evoluci\u00f3n del Brandformance a trav\u00e9s de soluciones dise\u00f1adas para marcas que exigen m\u00e1s que visibilidad: resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con CTV Sports by PowerTV, Mediam by Aleph ofrece a anunciantes y agencias una plataforma estrat\u00e9gica para dominar la inversi\u00f3n en deportes, integrando audiencias premium, data y resultados medibles. Ciudad de M\u00e9xico, Septiembre 2025. \u2013 En un foro digital dise\u00f1ado para la industria del marketing, PowerTV by Mediam present\u00f3 \u201cCTV Sports: la nueva cancha del [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3,9,30],"tags":[33,36],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-tv","category-marketing","category-publicidad-programatica","tag-ctv","tag-power-tv","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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