{"id":1313,"date":"2025-07-09T15:21:35","date_gmt":"2025-07-09T20:21:35","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1313"},"modified":"2025-07-09T15:22:54","modified_gmt":"2025-07-09T20:22:54","slug":"jose-carvajal-mediam-by-aleph","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/","title":{"rendered":"Mediam by Aleph fortalece su apuesta por el mercado chileno con Jose Carvajal al frente de ViX"},"content":{"rendered":"\n<p><strong>Santiago, junio de 2025<\/strong> \u2013 Mediam by Aleph, representante exclusivo de ViX en Chile y m\u00e1s de 13 pa\u00edses de Am\u00e9rica Latina (excluyendo M\u00e9xico), anuncia la incorporaci\u00f3n de <strong>Jose Carvajal<\/strong> como nuevo <strong>Sales Manager de ViX en Chile.<\/strong><\/p>\n\n\n\n<p><br>Con m\u00e1s de 10 a\u00f1os de experiencia en medios y publicidad digital, Carvajal ha liderado estrategias comerciales para plataformas como Twitch, Pluto TV, NBCUniversal y Fox International Channels. Su visi\u00f3n integral del ecosistema digital y su especializaci\u00f3n en CTV, AVOD y gaming ads lo posicionan como un actor clave para consolidar el crecimiento de ViX en el mercado chileno.<\/p>\n\n\n\n<p><br>Seg\u00fan el estudio<strong> Panorama de CTV 2024 en Am\u00e9rica Latina<\/strong> de Comscore, la adopci\u00f3n de streaming v\u00eda TV conectada pas\u00f3 del 41% en 2022 al <strong>59% en 2024<\/strong> entre internautas en la regi\u00f3n. Esto indica que <strong>casi 6 de cada 10 chilenos <\/strong>est\u00e1n consumiendo contenido en CTV, y la mitad prefieren modelos AVOD, lo que respalda el alcance y eficacia publicitaria de plataformas como ViX.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><br>\u201cLa llegada de Jose Carvajal representa un paso importante en nuestro compromiso por seguir acercando a las marcas en Chile una oferta diferenciadora en streaming y TV conectada\u201d, destac\u00f3 <strong>Alberto \u00c1lvarez<\/strong>, CEO de Mediam by Aleph.<\/p>\n<\/blockquote>\n\n\n\n<p><br>ViX, la plataforma l\u00edder de streaming en espa\u00f1ol \u2014propiedad de TelevisaUnivision\u2014, se ha consolidado como una de las principales opciones para anunciantes que buscan audiencias masivas, formatos premium y resultados medibles. En Chile, su operaci\u00f3n comercial es liderada por Mediam by Aleph, a trav\u00e9s de una propuesta que integra creatividad, performance y tecnolog\u00eda.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p><strong>Sobre Mediam by Aleph<br><\/strong>Mediam by Aleph es el partner exclusivo de ViX en 14 pa\u00edses de Latinoam\u00e9rica (excluyendo<br>M\u00e9xico). Su portafolio se centra en soluciones de Connected TV, impulsando campa\u00f1as de<br>alto impacto mediante experiencias de marca interactivas y resultados efectivos en todo el<br>ecosistema audiovisual.<\/p>\n\n\n\n<p><br><strong>PR Contact: Isabella G\u00f3mez &#8211; <a href=\"mailto:isabella.gomez@themediamgroup.com\">isabella.gomez@themediamgroup.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santiago, junio de 2025 \u2013 Mediam by Aleph, representante exclusivo de ViX en Chile y m\u00e1s de 13 pa\u00edses de Am\u00e9rica Latina (excluyendo M\u00e9xico), anuncia la incorporaci\u00f3n de Jose Carvajal como nuevo Sales Manager de ViX en Chile. Con m\u00e1s de 10 a\u00f1os de experiencia en medios y publicidad digital, Carvajal ha liderado estrategias comerciales [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[4,29],"tags":[],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediam by Aleph fortalece su apuesta por el mercado chileno con Jose Carvajal al frente de ViX - Blog - The Mediam Group by Aleph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediam by Aleph fortalece su apuesta por el mercado chileno con Jose Carvajal al frente de ViX - Blog - The Mediam Group by Aleph\" \/>\n<meta property=\"og:description\" content=\"Santiago, junio de 2025 \u2013 Mediam by Aleph, representante exclusivo de ViX en Chile y m\u00e1s de 13 pa\u00edses de Am\u00e9rica Latina (excluyendo M\u00e9xico), anuncia la incorporaci\u00f3n de Jose Carvajal como nuevo Sales Manager de ViX en Chile. Con m\u00e1s de 10 a\u00f1os de experiencia en medios y publicidad digital, Carvajal ha liderado estrategias comerciales [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - The Mediam Group by Aleph\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/themediamgroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T20:21:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T20:22:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/07\/Jose-Carvajal_-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Barrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:site\" content=\"@MediamGroup\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Barrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/\"},\"author\":{\"name\":\"Michelle Barrera\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/person\/26d8d651ed2e6c25ef431ac6f6a8320c\"},\"headline\":\"Mediam by Aleph fortalece su apuesta por el mercado chileno con Jose Carvajal al frente de ViX\",\"datePublished\":\"2025-07-09T20:21:35+00:00\",\"dateModified\":\"2025-07-09T20:22:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/07\/Jose-Carvajal_-Banner.jpg\",\"articleSection\":[\"Blog\",\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/noticias\/jose-carvajal-mediam-by-aleph\/\",\"name\":\"Mediam by Aleph fortalece su apuesta por el mercado chileno con Jose Carvajal al frente de ViX - 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