{"id":1298,"date":"2025-06-25T23:38:38","date_gmt":"2025-06-26T04:38:38","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1298"},"modified":"2025-06-25T23:51:56","modified_gmt":"2025-06-26T04:51:56","slug":"caso-de-exito-arajet-power-tv","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/","title":{"rendered":"Arajet despega con PowerTV by Mediam: +60% de intenci\u00f3n de compra en audiencias impactadas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/#Caso_de_Exito_%E2%80%94_Brandformance_en_accion\" title=\"Caso de \u00c9xito \u2014 Brandformance en acci\u00f3n\">Caso de \u00c9xito \u2014 Brandformance en acci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/#El_reto_transformar_visibilidad_en_intencion_real_de_compra\" title=\"El reto: transformar visibilidad en intenci\u00f3n real de compra\">El reto: transformar visibilidad en intenci\u00f3n real de compra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/#La_estrategia_Brandformance_potenciado_con_PowerTV_by_Mediam\" title=\"La estrategia: Brandformance potenciado con PowerTV by Mediam\">La estrategia: Brandformance potenciado con PowerTV by Mediam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/#Brand_Lift_by_Mediam_Medir_lo_que_realmente_importa_para_tu_estrategia_de_marca\" title=\"Brand Lift by Mediam: Medir lo que realmente importa para tu estrategia de marca\">Brand Lift by Mediam: Medir lo que realmente importa para tu estrategia de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/#Los_resultados_el_Brandformance_en_su_maxima_expresion\" title=\"Los resultados: el Brandformance en su m\u00e1xima expresi\u00f3n\">Los resultados: el Brandformance en su m\u00e1xima expresi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-arajet-power-tv\/#Conclusion_como_PowerTV_by_Mediam_convierte_audiencias_en_resultados_de_negocio\" title=\"Conclusi\u00f3n: c\u00f3mo PowerTV by Mediam convierte audiencias en resultados de negocio\">Conclusi\u00f3n: c\u00f3mo PowerTV by Mediam convierte audiencias en resultados de negocio<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1298\" class=\"elementor elementor-1298\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16c3356c e-flex e-con-boxed e-con e-parent\" data-id=\"16c3356c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2064d94f elementor-widget elementor-widget-text-editor\" data-id=\"2064d94f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Caso_de_Exito_%E2%80%94_Brandformance_en_accion\"><\/span><strong>Caso de \u00c9xito \u2014 Brandformance en acci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>En su plan de expansi\u00f3n internacional, Arajet \u2014una de las principales aerol\u00edneas de Latinoam\u00e9rica\u2014 se enfrentaba al reto de conquistar la atenci\u00f3n de los viajeros canadienses e inspirar nuevas rutas hacia la regi\u00f3n. Para lograrlo, confi\u00f3 en <strong>PowerTV by Mediam<\/strong>, nuestra soluci\u00f3n integral de campa\u00f1as en Connected TV (CTV), dise\u00f1ada para conectar marcas con audiencias de alto valor y generar resultados medibles.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_reto_transformar_visibilidad_en_intencion_real_de_compra\"><\/span><strong>El reto: transformar visibilidad en intenci\u00f3n real de compra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>En un mercado altamente competitivo como el canadiense, donde los viajeros cuentan con m\u00faltiples opciones de vuelo, el objetivo de Arajet iba m\u00e1s all\u00e1 de la simple visibilidad: buscaba construir notoriedad de marca, generar recordaci\u00f3n efectiva y, sobre todo, convertir la inspiraci\u00f3n en intenci\u00f3n concreta de compra de boletos.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_estrategia_Brandformance_potenciado_con_PowerTV_by_Mediam\"><\/span><strong>La estrategia: Brandformance potenciado con PowerTV by Mediam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Durante los meses de febrero y marzo de 2025, dise\u00f1amos junto a Arajet una estrategia robusta basada en los tres pilares de PowerTV:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentaci\u00f3n avanzada por afinidad:<\/strong> Identificamos perfiles de alto inter\u00e9s en viajes y turismo, maximizando la relevancia de cada impacto publicitario.<\/li>\n\n<li><strong>Contenido premium multiplataforma:<\/strong> Integramos la presencia de Arajet en entornos de entretenimiento de alta calidad en CTV, fortaleciendo el posicionamiento de marca.<\/li>\n\n<li><strong>Optimizaci\u00f3n en tiempo real:<\/strong> Ajustamos din\u00e1micamente la campa\u00f1a para asegurar m\u00e1xima eficiencia y performance durante todo el vuelo publicitario.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Lift_by_Mediam_Medir_lo_que_realmente_importa_para_tu_estrategia_de_marca\"><\/span><strong>Brand Lift by Mediam: Medir lo que realmente importa para tu estrategia de marca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Como parte del ecosistema de PowerTV, activamos <strong>Brand Lift by Mediam<\/strong>, nuestra herramienta propietaria de medici\u00f3n que permite ir m\u00e1s all\u00e1 de los indicadores tradicionales de delivery.<\/p>\n\n<p>A trav\u00e9s de estudios controlados en paralelo a la campa\u00f1a, pudimos medir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>El <strong>recuerdo publicitario incremental (Ad Recall)<\/strong>, evidenciando c\u00f3mo los mensajes de Arajet lograron destacarse frente al ruido publicitario habitual.<\/li>\n\n<li>El <strong>impacto directo en la intenci\u00f3n de compra<\/strong>, validando c\u00f3mo la exposici\u00f3n en CTV movi\u00f3 la aguja en el proceso de decisi\u00f3n de los viajeros.<\/li>\n<\/ul>\n\n<p>Brand Lift by Mediam se consolida as\u00ed como un componente esencial en nuestras estrategias de CTV, permitiendo optimizar campa\u00f1as, validar resultados y generar aprendizajes accionables para los anunciantes.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_resultados_el_Brandformance_en_su_maxima_expresion\"><\/span><strong>Los resultados: el Brandformance en su m\u00e1xima expresi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>La campa\u00f1a no solo logr\u00f3 cumplir sus objetivos, sino que super\u00f3 ampliamente los benchmarks de la categor\u00eda:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>98% de vistas efectivas<\/strong>: asegurando la entrega de mensajes completos al p\u00fablico objetivo.<\/li>\n\n<li>\ud83d\udd01 <strong>+40% de Ad Recall<\/strong>, medido a trav\u00e9s de Brand Lift by Mediam, evidenciando la capacidad de generar recordaci\u00f3n publicitaria en la audiencia expuesta.<\/li>\n\n<li>\u2708\ufe0f <strong>+60% de intenci\u00f3n de compra<\/strong>: los estudios de Brand Lift reflejaron que m\u00e1s del 60% de los viajeros impactados manifestaron una alta intenci\u00f3n de reservar, frente a los grupos de control.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_como_PowerTV_by_Mediam_convierte_audiencias_en_resultados_de_negocio\"><\/span><strong>Conclusi\u00f3n: c\u00f3mo PowerTV by Mediam convierte audiencias en resultados de negocio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Este caso de \u00e9xito refleja c\u00f3mo PowerTV by Mediam permite a las marcas activar campa\u00f1as de CTV que combinan precisi\u00f3n de targeting, entornos seguros y premium, optimizaci\u00f3n continua y medici\u00f3n avanzada. La combinaci\u00f3n de creatividad, tecnolog\u00eda y data-driven marketing hizo posible que Arajet no solo ganara visibilidad en Canad\u00e1, sino que transformara la inspiraci\u00f3n de los viajeros en intenci\u00f3n real de compra.<\/p>\n\n<p><strong>PowerTV by Mediam: CTV for Brandformance!\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Arajet impuls\u00f3 su posicionamiento en Canad\u00e1 mediante una campa\u00f1a de publicidad en CTV con PowerTV by Mediam. Gracias a esta estrategia, logr\u00f3 una tasa de vistas efectivas del 98\u202f% y aument\u00f3 la intenci\u00f3n de compra en un 60\u202f%, demostrando el poder del video conectado para alcanzar audiencias clave con precisi\u00f3n y escala.<\/p>\n","protected":false},"author":4,"featured_media":1299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-exito","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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