{"id":1286,"date":"2025-06-03T15:32:52","date_gmt":"2025-06-03T20:32:52","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1286"},"modified":"2025-06-10T15:48:04","modified_gmt":"2025-06-10T20:48:04","slug":"private-marketplace","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/","title":{"rendered":"Private Marketplace: impulsa tu publicidad program\u00e1tica"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Mecanica_del_sistema_de_puja_selectiva\" title=\"Mec\u00e1nica del sistema de puja selectiva\">Mec\u00e1nica del sistema de puja selectiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Ventajas_competitivas_del_Private_Marketplace_Mas_alla_de_la_transparencia\" title=\"Ventajas competitivas del Private Marketplace: M\u00e1s all\u00e1 de la transparencia\">Ventajas competitivas del Private Marketplace: M\u00e1s all\u00e1 de la transparencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Tipos_de_Private_Marketplace_que_debes_conocer\" title=\"Tipos de Private Marketplace que debes conocer\">Tipos de Private Marketplace que debes conocer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Subastas_privadas_private_auctions\" title=\"Subastas privadas (private auctions)\">Subastas privadas (private auctions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Acuerdos_preferentes_preferred_deals\" title=\"Acuerdos preferentes (preferred deals)\">Acuerdos preferentes (preferred deals)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Ventajas_de_implementar_un_Private_Marketplace_en_tu_estrategia\" title=\"Ventajas de implementar un Private Marketplace en tu estrategia\">Ventajas de implementar un Private Marketplace en tu estrategia<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Mayor_control_y_transparencia\" title=\"Mayor control y transparencia\">Mayor control y transparencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Acceso_a_inventario_premium\" title=\"Acceso a inventario premium\">Acceso a inventario premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Optimizacion_de_presupuesto\" title=\"Optimizaci\u00f3n de presupuesto\">Optimizaci\u00f3n de presupuesto<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Private_Marketplace_y_connected_TV_Una_sinergia_transformadora\" title=\"Private Marketplace y connected TV: Una sinergia transformadora\">Private Marketplace y connected TV: Una sinergia transformadora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Tendencias_recientes_en_Private_Marketplace\" title=\"Tendencias recientes en Private Marketplace\">Tendencias recientes en Private Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/publicidad-programatica\/private-marketplace\/#Como_implementar_un_Private_Marketplace_en_tu_estrategia\" title=\"C\u00f3mo implementar un Private Marketplace en tu estrategia\">C\u00f3mo implementar un Private Marketplace en tu estrategia<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En un ecosistema digital saturado de ofertas gen\u00e9ricas, el <strong><em>Private Marketplace<\/em><\/strong> (PMP) emerge como un <em>hub<\/em> de negociaci\u00f3n selectiva. Esta redefine las reglas del juego entre anunciantes y editores. Lejos de los modelos masivos de compra autom\u00e1tica, este sistema opera como un <em>club privado<\/em> \u2014con acceso bajo invitaci\u00f3n\u2014 donde la calidad prima sobre la cantidad.<\/p>\n\n\n\n<p>Su relevancia es innegable en plataformas como <em>connected TV <\/em>(CTV). All\u00ed, la audiencia busca experiencias inmersivas. De igual forma, los anunciantes aspiran a asociaciones estrat\u00e9gicas con contenido de alto impacto. En el competitivo mundo de la publicidad program\u00e1tica, entender el valor de un <strong><em>Private Marketplace<\/em><\/strong> es esencial para optimizar campa\u00f1as. Asimismo, para maximizar el retorno de inversi\u00f3n (ROI).<\/p>\n\n\n\n<p>La esencia del PMP radica en su dualidad. Por un lado, otorga a los editores un control meticuloso sobre sus espacios publicitarios, evitando asociaciones indeseadas. Por otro, brinda a los anunciantes transparencia absoluta, eliminando la incertidumbre geogr\u00e1fica y contextual que caracteriza a los mercados abiertos.<\/p>\n\n\n\n<p>Imaginemos, por ejemplo, a un medio de comunicaci\u00f3n l\u00edder que reserva sus espacios <em>prime time<\/em> para marcas aliadas. Esto provee coherencia entre contenido y publicidad \u2014una sinergia impensable en subastas gen\u00e9ricas\u2014. La implementaci\u00f3n de un <strong><em>Private Marketplace<\/em><\/strong> permite a las marcas tener mayor control sobre d\u00f3nde aparecen sus anuncios, asegurando que el mensaje llegue a la audiencia correcta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mecanica_del_sistema_de_puja_selectiva\"><\/span>Mec\u00e1nica del sistema de puja selectiva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El proceso inicia cuando un editor \u2014digamos, un portal de noticias especializado en econom\u00eda\u2014 configura un PMP en plataformas tecnol\u00f3gicas como Google Ads Manager. Define par\u00e1metros clave: inventario disponible (ej.: <em>banners<\/em> en art\u00edculos sobre finanzas sostenibles), <a href=\"https:\/\/www.dreamhost.com\/blog\/es\/audiencia-objetivo-y-como-crear-una\/#:~:text=Una%20audiencia%20o%20p%C3%BAblico%20objetivo%20es%20el%20grupo,concepto%20de%20una%20audiencia%20objetivo%20te%20parecer%C3%A1%20familiar.\" target=\"_blank\" rel=\"noreferrer noopener\">audiencia objetivo<\/a> (inversores <em>millennials<\/em>) y precios de reserva. Acto seguido, selecciona anunciantes cuyo perfil encaje con su audiencia, enviando invitaciones estrat\u00e9gicas.<\/p>\n\n\n\n<p>Los anunciantes invitados acceden a un <em>showroom<\/em> virtual donde, a diferencia del <em>real-time bidding<\/em> tradicional, conocen con antelaci\u00f3n la ubicaci\u00f3n exacta de sus anuncios y el valor de cada impresi\u00f3n. Aqu\u00ed, la negociaci\u00f3n trasciende el mero costo por clic: se establecen acuerdos <em>win-win<\/em> que incluyen vol\u00famenes garantizados, duraci\u00f3n de campa\u00f1as y hasta alineaci\u00f3n tem\u00e1tica.<\/p>\n\n\n\n<p>Un fabricante de veh\u00edculos el\u00e9ctricos, por ejemplo, podr\u00eda asegurar su presencia en un especial sobre movilidad sostenible. De esta forma, paga un precio <em>premium<\/em> a cambio de exclusividad contextual. La flexibilidad y transparencia del <strong><em>Private Marketplace<\/em><\/strong> ofrecen oportunidades \u00fanicas para la publicidad dirigida y efectiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_competitivas_del_Private_Marketplace_Mas_alla_de_la_transparencia\"><\/span>Ventajas competitivas del <strong><em>Private Marketplace<\/em>:<\/strong> M\u00e1s all\u00e1 de la transparencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para los editores, el <strong><em>Private Marketplace<\/em><\/strong> (PMP) act\u00faa como un escudo que protege el valor percibido de su inventario, al tiempo que permite una monetizaci\u00f3n m\u00e1s alineada con la calidad del contenido. Al segmentar sus audiencias y controlar el acceso, transforman sus espacios digitales en <em>commodities<\/em> exclusivos. Por otro lado, los anunciantes evitan el riesgo de aparecer junto a competidores directos o contenido incongruente, un problema recurrente en subastas abiertas. El PMP permite a los editores mantener el valor de su inventario y ofrecerlo a anunciantes selectos, garantizando as\u00ed una relaci\u00f3n m\u00e1s coherente y valiosa entre la oferta y la demanda.<\/p>\n\n\n\n<p>Sin embargo, su verdadero valor yace en la predictibilidad: mientras en el <em>open marketplace<\/em> las marcas compiten ciegamente por audiencias dispersas, en el PMP negocian con datos tangibles. Algunos estudios revelan que los anunciantes en PMP reportan mayor eficiencia en alcance de <em>buyer<\/em> <em>personas<\/em>, precisi\u00f3n que se traduce en retornos de inversi\u00f3n hasta muy superior. Este incremento en el ROI es una de las razones por las que el <strong><em>Private Marketplace<\/em><\/strong> se ha vuelto tan popular.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_Private_Marketplace_que_debes_conocer\"><\/span>Tipos de <strong><em>Private Marketplace<\/em><\/strong> que debes conocer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subastas_privadas_private_auctions\"><\/span>Subastas privadas (<em>private auctions<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Estos son entornos de subasta restringidos donde los editores conceden acceso exclusivo a anunciantes preseleccionados. La diferencia con las subastas abiertas radica en la transparencia: los compradores conocen el inventario, el precio base y las audiencias antes de pujar. Por ejemplo, un portal de noticias podr\u00eda reservar espacios en sus programas de <em>prime time<\/em> para marcas aliadas, garantizando coherencia con el contenido.<\/p>\n\n\n\n<p>Este modelo es ideal para inventarios <em>premium<\/em>, ya que permite a los editores fijar precios m\u00ednimos y evitar competencia desmedida. Las subastas privadas en el PMP ofrecen un entorno controlado y transparente para la compra de publicidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acuerdos_preferentes_preferred_deals\"><\/span>Acuerdos preferentes (<em>preferred deals<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tambi\u00e9n llamados <em>preferred deals<\/em>, estos no funcionan mediante subasta. En su lugar, se establece un acuerdo directo entre editor y anunciante, con un precio m\u00ednimo acordado previamente. El anunciante decide en tiempo real si adquiere la impresi\u00f3n, otorgando flexibilidad sin perder control.<\/p>\n\n\n\n<p>Este tipo de PMP es com\u00fan en campa\u00f1as de <em>branding<\/em>, donde la alineaci\u00f3n con el contenido es prioritaria. Este enfoque permite negociar inventario exclusivo, como espacios en canales de CTV o contenidos de alto <em>engagement<\/em>. Los acuerdos preferentes en un PMP facilitan la colaboraci\u00f3n directa entre editores y anunciantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ventajas_de_implementar_un_Private_Marketplace_en_tu_estrategia\"><\/span>Ventajas de implementar un <strong><em>Private Marketplace<\/em><\/strong> en tu estrategia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mayor_control_y_transparencia\"><\/span>Mayor control y transparencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En un mercado abierto (<a href=\"https:\/\/www.publift.com\/es\/blog\/what-is-real-time-bidding\" target=\"_blank\" rel=\"noreferrer noopener\">RTB<\/a>), los anunciantes compiten ciegamente por inventario, arriesg\u00e1ndose a aparecer en contenido no alineado con su marca. Los PMP, en cambio, ofrecen datos detallados sobre ubicaciones, audiencias y precios, reduciendo riesgos. En consecuencia, los anunciantes en PMP reportan mayor confianza en la calidad de sus campa\u00f1as. Esta mayor confianza es una de las claves del \u00e9xito del <strong><em>Private Marketplace<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acceso_a_inventario_premium\"><\/span>Acceso a inventario <em>premium<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los PMP permiten negociar inventario exclusivo, como espacios en canales de CTV o contenidos de alto <em>engagement<\/em>. Esto es crucial en mercados como Latinoam\u00e9rica, donde la demanda por publicidad en <em>streaming<\/em> crece con tasas exponenciales. El acceso a inventario <em>premium<\/em> es una de las mayores ventajas que ofrece el <strong><em>Private Marketplace<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizacion_de_presupuesto\"><\/span>Optimizaci\u00f3n de presupuesto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al eliminar intermediarios y centrarse en audiencias segmentadas, los anunciantes logran reducir costos y maximizar el retorno sobre la inversi\u00f3n (ROI). Generalmente, las campa\u00f1as en Private Marketplace (PMP) en Connected TV (CTV) presentan un costo por mil impresiones (CPM) superior al de las campa\u00f1as en mercado abierto, pero se traducen en una menor cantidad de impresiones irrelevantes. Esto a menudo resulta en una mayor eficiencia por impresi\u00f3n y un ROI m\u00e1s s\u00f3lido, optimizando as\u00ed la efectividad de las estrategias publicitarias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Private_Marketplace_y_connected_TV_Una_sinergia_transformadora\"><\/span><strong><em>Private Marketplace<\/em><\/strong> y connected TV: Una sinergia transformadora<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La televisi\u00f3n conectada (CTV) es el escenario ideal para implementar PMP, gracias a su capacidad de <em>addressability<\/em> y segmentaci\u00f3n. Las marcas que usan PMP en CTV logran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precisi\u00f3n en audiencias: Segmentaci\u00f3n basada en datos de consumo de <em>streaming<\/em> (ej.: usuarios de planes <em>premium<\/em>).<\/li>\n\n\n\n<li>Control de contexto: Evitan espacios junto a contenido pol\u00e9mico o competidores.<\/li>\n\n\n\n<li>Rendimiento medible: Medici\u00f3n en tiempo real de KPIs como CTR y <em>engagement<\/em>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Caracter\u00edstica<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Open Marketplace<\/strong><\/td><td><strong>Private Marketplace (PMP)<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acceso<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Abierto a todos los anunciantes<\/td><td>Exclusivo, por invitaci\u00f3n o acuerdo<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Control de Inventario<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Limitado, con riesgo de contenido no alineado<\/td><td>Alto, con control sobre ubicaciones y audiencias<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Transparencia<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Menor transparencia en datos<\/td><td>Alta transparencia con datos detallados<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Costo por Impresi\u00f3n (CPM)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Bajo, pero con m\u00e1s impresiones irrelevantes<\/td><td>Medio\/Alto, con menor cantidad de impresiones irrelevantes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Calidad de Ubicaciones<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Variable, puede incluir contenido no deseado<\/td><td>Premium y segmentada, alineada con la marca<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_recientes_en_Private_Marketplace\"><\/span>Tendencias recientes en <strong><em>Private Marketplace<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las tendencias apuntan hacia la integraci\u00f3n de servicios de valor agregado en los PMP, como la generaci\u00f3n automatizada de ofertas o an\u00e1lisis predictivos de audiencias. Adem\u00e1s, plataformas como AWS han lanzado soluciones para gestionar PMP en entornos empresariales, permitiendo configuraciones personalizadas como la creaci\u00f3n de recursos especializados. El futuro del PMP se dirige hacia la personalizaci\u00f3n y la automatizaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_implementar_un_Private_Marketplace_en_tu_estrategia\"><\/span>C\u00f3mo implementar un <strong><em>Private Marketplace<\/em><\/strong> en tu estrategia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sigue estos pasos para maximizar el potencial de los PMP:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Identifica editores <em>premium<\/em>: Prioriza plataformas con inventario de calidad y audiencias alineadas a tu marca. En CTV, canales con contenido de nicho (ej.: deportes o entretenimiento familiar) son ideales.<\/li>\n\n\n\n<li>Negocia condiciones \u00fanicas: Define precios, vol\u00famenes y duraci\u00f3n de las campa\u00f1as. Herramientas como Deal ID garantizan transparencia en cada transacci\u00f3n<\/li>\n\n\n\n<li>Monitorea y optimiza: Usa herramientas como Publift&#8217;s AdTeach para analizar el rendimiento en tiempo real y ajustar par\u00e1metros como el precio base o la audiencia.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfListo para dar el salto? En Mediam by Aleph, contamos con la experiencia y las herramientas para guiar tu transici\u00f3n a PMP, maximizando el impacto de tus campa\u00f1as en connected TV y <em>beyond<\/em>. <a href=\"https:\/\/html-cleaner.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre c\u00f3mo<\/a>.<\/p>\n\n\n\n<p><strong>Referencias Bibliogr\u00e1ficas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choozle. (s.f.). <em>What is Private Marketplace advertising? &#8211; PMP Programmatic<\/em>. <\/li>\n\n\n\n<li>Criteo. (2024). <em>Private Marketplaces (PMP) | Digital Advertising Glossary<\/em>.<\/li>\n\n\n\n<li>Gourmet Ads. (s.f.). <em>What is Private Marketplace Advertising?<\/em> <\/li>\n\n\n\n<li>Headerbidding.co. (s.f.). <em>What Is a Private Marketplace Deal for Publishers?<\/em> <\/li>\n\n\n\n<li>Programaticaly. (2024). <em>The Guardian apuesta por Private Marketplaces (PMP) para impulsar su publicidad program\u00e1tica<\/em>. <\/li>\n\n\n\n<li>TheViewPoint. (s.f.). <em>Private Marketplaces in CTV Advertising<\/em>. <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El Private Marketplace redefine la publicidad program\u00e1tica en 2025. 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