{"id":1268,"date":"2025-05-20T14:00:00","date_gmt":"2025-05-20T19:00:00","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1268"},"modified":"2025-05-22T20:30:55","modified_gmt":"2025-05-23T01:30:55","slug":"viewability","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/","title":{"rendered":"Viewability: aprende la importancia de la visibilidad de tus anuncios"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Los_estandares_de_viewability_segun_el_Media_Rating_Council_MRC\" title=\"Los est\u00e1ndares de viewability seg\u00fan el Media Rating Council (MRC)\">Los est\u00e1ndares de viewability seg\u00fan el Media Rating Council (MRC)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Viewability_en_display_Ads\" title=\"Viewability en display Ads\">Viewability en display Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Video_Ads\" title=\"Video Ads\">Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#La_viawability_en_high-impact_Ads\" title=\"La viawability en high-impact Ads\">La viawability en high-impact Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Mejores_practicas_para_mejorar_el_viewability\" title=\"Mejores pr\u00e1cticas para mejorar el viewability\">Mejores pr\u00e1cticas para mejorar el viewability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#1_Elige_ubicaciones_estrategicas\" title=\"1. Elige ubicaciones estrat\u00e9gicas\">1. Elige ubicaciones estrat\u00e9gicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#2_Apuesta_por_formatos_adaptables\" title=\"2. Apuesta por formatos adaptables\">2. Apuesta por formatos adaptables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#3_Prefiere_entornos_de_alta_viewability\" title=\"3. Prefiere entornos de alta viewability\">3. Prefiere entornos de alta viewability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#4_Optimizacion_constante\" title=\"4. Optimizaci\u00f3n constante\">4. Optimizaci\u00f3n constante<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#El_papel_de_la_publicidad_programatica\" title=\"El papel de la publicidad program\u00e1tica\">El papel de la publicidad program\u00e1tica<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Medicion_en_tiempo_real_de_la_viewability\" title=\"Medici\u00f3n en tiempo real de la viewability\">Medici\u00f3n en tiempo real de la viewability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Optimizacion_automatica\" title=\"Optimizaci\u00f3n autom\u00e1tica\">Optimizaci\u00f3n autom\u00e1tica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Audiencias_segmentadas\" title=\"Audiencias segmentadas\">Audiencias segmentadas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Estrategias_para_maximizar_el_impacto_de_tu_inversion_publicitaria\" title=\"Estrategias para maximizar el impacto de tu inversi\u00f3n publicitaria\">Estrategias para maximizar el impacto de tu inversi\u00f3n publicitaria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#%C2%A1Haz_que_tu_inversion_publicitaria_cuente\" title=\"\u00a1Haz que tu inversi\u00f3n publicitaria cuente!\">\u00a1Haz que tu inversi\u00f3n publicitaria cuente!<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/viewability\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>En la publicidad digital, que tu anuncio sea publicado no garantiza que sea visto. Aqu\u00ed entra en juego el concepto de <strong><em>viewability<\/em><\/strong>, o visibilidad, que mide si un anuncio realmente se mostr\u00f3 ante los ojos de una persona. Este indicador no solo es importante, es esencial. \u00bfPor qu\u00e9? Porque impacta directamente en la efectividad de tus campa\u00f1as y, en \u00faltima instancia, en el <a href=\"https:\/\/www.oracle.com\/co\/cx\/marketing\/marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">retorno de inversi\u00f3n (ROI)<\/a>.<\/p>\n\n\n\n<p>Imagina que compras un anuncio en la calle m\u00e1s transitada de la ciudad, pero lo colocan detr\u00e1s de un \u00e1rbol. Aunque t\u00e9cnicamente \u201cest\u00e1 ah\u00ed\u201d, su visibilidad es nula. Con los anuncios digitales pasa algo similar, la visibilidad marca la diferencia entre que tu mensaje llegue o no a tu audiencia.<\/p>\n\n\n\n<p>En este art\u00edculo, te daremos a conocer lo esencial del concepto de <a><strong><em>viewability<\/em><\/strong><\/a><a href=\"#_msocom_1\">[1]<\/a>&nbsp;. Aprende en qu\u00e9 consiste, c\u00f3mo se mide y las mejores pr\u00e1cticas para obtener un mejor rendimiento. Tienes que quedarte hasta el final, \u00a1no puedes pasar por alto las ventajas que la publicidad program\u00e1tica en CTV te puede ofrecer!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_estandares_de_viewability_segun_el_Media_Rating_Council_MRC\"><\/span>Los est\u00e1ndares de <strong><em>viewability<\/em><\/strong> seg\u00fan el <em>Media Rating Council<\/em> (MRC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para entender cu\u00e1ndo un anuncio cuenta como visible, recurrimos a las normas establecidas por el Media Rating Council (MRC). Esta es una instituci\u00f3n que define los par\u00e1metros de medici\u00f3n en publicidad.<\/p>\n\n\n\n<p>Aunque el MRC establece los est\u00e1ndares m\u00ednimos de visibilidad, muchos especialistas consideran un 70% como un <em>benchmark<\/em> de rendimiento \u00f3ptimo. Esta es la cifra que se considera sensata puesto que un 100 % de <strong><em>viewability<\/em><\/strong> no es factible (Sharma, 2024).<\/p>\n\n\n\n<p>Para conocer este porcentaje de visibilidad se consideran los pixeles visibles del anuncio en la pantalla de los dispositivos de la audiencia. Adem\u00e1s, se tiene en cuenta el tiempo en que el anuncio fue visible de la siguiente manera:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viewability_en_display_Ads\"><\/span><strong><em>Viewability<\/em><\/strong> en <em>display Ads<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para que un anuncio gr\u00e1fico se considere visible, al menos el 50 % de su \u00e1rea debe estar en pantalla durante un m\u00ednimo de un segundo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span><em>Video Ads<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En el caso de anuncios en <a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/video-bajo-demanda\/\">video bajo demanda<\/a>, las reglas son m\u00e1s estrictas: al menos el 50 % del \u00e1rea debe estar visible durante dos segundos consecutivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_viawability_en_high-impact_Ads\"><\/span>La <strong><em>viawability<\/em><\/strong> en <em>high-impact Ads<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En formatos m\u00e1s grandes, como los anuncios desplegables, suele ser necesario un mayor porcentaje de visibilidad dependiendo de su tama\u00f1o.<\/p>\n\n\n\n<p>Estos est\u00e1ndares son muy relevantes en el \u00e1mbito de la publicidad. A partir de ellos queda establecido un lenguaje com\u00fan entre anunciantes, editores y plataformas publicitarias para medir y valorar el rendimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mejores_practicas_para_mejorar_el_viewability\"><\/span>Mejores pr\u00e1cticas para mejorar el <strong><em>viewability<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que tenemos claro qu\u00e9 es el <strong><em>viewability<\/em><\/strong>, vamos con lo pr\u00e1ctico, es decir, \u00bfc\u00f3mo asegurarte de que tus anuncios realmente se vean? Aqu\u00ed te dejamos algunas estrategias clave que deber\u00edas plantearte utilizar desde ya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Elige_ubicaciones_estrategicas\"><\/span>1. Elige ubicaciones estrat\u00e9gicas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No todas las posiciones en una p\u00e1gina web te ofrecen las mismas ventajas. Ten en cuenta que los anuncios colocados en la parte superior, o \u201c<a href=\"https:\/\/es.ryte.com\/wiki\/Above_the_Fold\" target=\"_blank\" rel=\"noreferrer noopener\"><em>above the fold<\/em><\/a><a href=\"https:\/\/es.ryte.com\/wiki\/Above_the_Fold\">\u201d<\/a> (la secci\u00f3n que se ve sin hacer <em>scroll<\/em>), son los que tienen una mayor visibilidad. En otras palabras, nunca uses anuncios ubicados al final de la p\u00e1gina, a menos que haya una raz\u00f3n de peso para ello.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Apuesta_por_formatos_adaptables\"><\/span>2. Apuesta por formatos adaptables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los anuncios adaptables, como los <em>responsive<\/em> Ads, se ajustan autom\u00e1ticamente al tama\u00f1o y orientaci\u00f3n del dispositivo. Esto no solo mejora la experiencia del usuario, sino que incrementa la probabilidad de que tu anuncio sea visible. En este punto, vale la pena se\u00f1alar tambi\u00e9n que debes tener en cuenta el tipo de dispositivo usual de tu audiencia ideal. As\u00ed podr\u00e1s optimizar el contenido en funci\u00f3n de esta, pero sin olvidar la adaptabilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Prefiere_entornos_de_alta_viewability\"><\/span>3. Prefiere entornos de alta <strong><em>viewability<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Plataformas <em>premium<\/em>, como Connected TV (CTV) o medios digitales de alta reputaci\u00f3n, ofrecen un entorno m\u00e1s controlado. En este tipo de plataformas es donde tus anuncios tienen mayor posibilidad de destacarse. En CTV, por ejemplo, los anuncios ocupan toda la pantalla, lo que garantiza una visibilidad cercana al 100 %.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Optimizacion_constante\"><\/span>4. Optimizaci\u00f3n constante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Usa herramientas de anal\u00edtica para identificar ubicaciones, dise\u00f1os, tama\u00f1os de anuncio o formatos con bajo rendimiento. No olvides que ciertos formatos y ubicaciones de anuncios tal vez no sean afines a tu audiencia ideal. Por ello, es importante considerar los datos que ofrecen las plataformas y realizar ajustes continuos para mejorar la visibilidad de tus anuncios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_papel_de_la_publicidad_programatica\"><\/span>El papel de la publicidad program\u00e1tica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqu\u00ed es donde las cosas se ponen interesantes. En la actualidad, el valor de visibilidad ha aumentado y gracias a la publicidad program\u00e1tica se puede medir de manera \u00f3ptima. En este sentido, la program\u00e1tica juega un rol crucial en la optimizaci\u00f3n de la <strong><em>viewability<\/em> <\/strong>en la publicidad hoy en d\u00eda. Te estar\u00e1s preguntando: \u00bfc\u00f3mo lo hace? Lo sabr\u00e1s a continuaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medicion_en_tiempo_real_de_la_viewability\"><\/span>Medici\u00f3n en tiempo real de la <strong><em>viewability<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con la publicidad program\u00e1tica, puedes medir m\u00e9tricas de visibilidad y VCPM (valor por cada mil vistas) en tiempo real. Esto te permite saber de inmediato qu\u00e9 anuncios est\u00e1n cumpliendo las expectativas y cu\u00e1les necesitan algunos ajustes sobre la marcha.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizacion_automatica\"><\/span>Optimizaci\u00f3n autom\u00e1tica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los algoritmos program\u00e1ticos ajustan tus campa\u00f1as en tiempo real. Por ejemplo, si ciertos formatos o ubicaciones tienen baja visibilidad, la plataforma redirigir\u00e1 tu presupuesto hacia opciones m\u00e1s convenientes para ti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audiencias_segmentadas\"><\/span>Audiencias segmentadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Usando la publicidad program\u00e1tica se garantiza que tus anuncios lleguen a las audiencias adecuadas. Con datos precisos es posible hacer que tus piezas publicitarias sean vistas por personas interesados en tus productos o servicios. As\u00ed podr\u00e1s obtener el mayor rendimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_para_maximizar_el_impacto_de_tu_inversion_publicitaria\"><\/span>Estrategias para maximizar el impacto de tu inversi\u00f3n publicitaria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para aprovechar al m\u00e1ximo tu presupuesto, necesitas priorizar estrategias que maximicen la <strong><em>viewability<\/em><\/strong>. A continuaci\u00f3n, te damos a conocer algunos consejos sobre la ejecuci\u00f3n de las campa\u00f1as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colabora con <em>partners<\/em> confiables: es muy importante que trabajes con plataformas con amplia experiencia en este servicio. Es clave que sea un servicio que se caracterice por brindar una plataforma de Connected TV completa y actualizada a sus anunciantes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioriza la calidad sobre la cantidad: es mejor pagar por impresiones de alta visibilidad que por miles de anuncios que nadie ver\u00e1. No pierdas tiempo y presupuesto empleando publicidad tradicional que ha perdido el inter\u00e9s del p\u00fablico. Opta por plataformas actuales que respondan mejor a las nuevas audiencias y sus h\u00e1bitos de consumo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eval\u00faa constantemente: analiza los informes de <strong><em>viewability<\/em><\/strong> y ajusta tus estrategias seg\u00fan los resultados. Conocer el rendimiento de los anuncios sobre la marcha permite tomar decisiones informadas antes de que la campa\u00f1a haya expirado. Esto hace que tu presupuesto publicitario no se vea desperdiciado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%A1Haz_que_tu_inversion_publicitaria_cuente\"><\/span>\u00a1Haz que tu inversi\u00f3n publicitaria cuente!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong><em>viewability<\/em><\/strong> no es solo una m\u00e9trica m\u00e1s en tu tablero de control, es un reflejo directo de la efectividad de tus campa\u00f1as. Al asegurarte de que tus anuncios sean realmente visibles, no solo mejoras tu ROI, sino que tambi\u00e9n construyes una relaci\u00f3n m\u00e1s s\u00f3lida con tu audiencia.<\/p>\n\n\n\n<p>\u00bfListo para llevar tus campa\u00f1as al siguiente nivel?<a> <\/a><a href=\"https:\/\/americas.themediamgroup.com\/\">Mediam by Aleph<\/a> est\u00e1 aqu\u00ed para ayudarte a optimizar cada impresi\u00f3n y garantizar que tu mensaje llegue a las personas adecuadas en el momento preciso. \u00a1Conecta con nosotros hoy mismo y transforma tu estrategia publicitaria de la mano de los mejores!<\/p>\n\n\n\n<p>El mundo de la publicidad program\u00e1tica es muy vasto y est\u00e1 lleno de conceptos que hace falta conocer a profundidad. Ven y aprende ya <a href=\"https:\/\/themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/\">qu\u00e9 es CTV<\/a> y <a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ott\/\">qu\u00e9 es OTT<\/a>. Estos dos conceptos son fundamentales para el posicionamiento de las marcas en la actualidad y por ello los debes dominar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Referencias_Bibliograficas\"><\/span><strong>Referencias Bibliogr\u00e1ficas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn Microsoft. (2024, 3 de febrero). <em>Industry Reference &#8211; Introduction to viewability.<\/em> <\/li>\n\n\n\n<li>Sharma, D. (2024, 6 de septiembre).<em> \u00bfQu\u00e9 es la visibilidad de los anuncios y c\u00f3mo mejorarla? Una breve introducci\u00f3n para editores<\/em>. AdPushup. <\/li>\n<\/ul>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepto de viewability es fundamental para determinar si tus anuncios est\u00e1n siendo vistos o no. \u00a1Aqu\u00ed te ense\u00f1amos qu\u00e9 tener en cuenta!<\/p>\n","protected":false},"author":1,"featured_media":1269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[18,27],"class_list":["post-1268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-tv","tag-marketeros-y-publicistas","tag-medios-programaticos","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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