{"id":1202,"date":"2025-03-27T12:16:59","date_gmt":"2025-03-27T17:16:59","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1202"},"modified":"2025-03-28T12:59:08","modified_gmt":"2025-03-28T17:59:08","slug":"caso-de-exito-compartamos-banco","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/","title":{"rendered":"Compartamos Banco fortalece su marca con CTV y PowerTV by Mediam"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Power_TV_by_Mediam_Estrategia_integral_de_campanas_en_CTV\" title=\"Power TV by Mediam: Estrategia integral de campa\u00f1as en CTV\">Power TV by Mediam: Estrategia integral de campa\u00f1as en CTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Objetivo_del_estudio_de_Brand_Lift_by_Mediam\" title=\"Objetivo del estudio de Brand Lift by Mediam:\">Objetivo del estudio de Brand Lift by Mediam:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Metodologia_del_Brand_Lift_Study_by_Mediam\" title=\"Metodolog\u00eda del Brand Lift Study by Mediam\">Metodolog\u00eda del Brand Lift Study by Mediam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Resultados_clave_del_estudio\" title=\"Resultados clave del estudio:\">Resultados clave del estudio:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Conclusiones_del_Brand_Lift_Study_by_Mediam\" title=\"Conclusiones del Brand Lift Study by Mediam\">Conclusiones del Brand Lift Study by Mediam<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1202\" class=\"elementor elementor-1202\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1926731d e-flex e-con-boxed e-con e-parent\" data-id=\"1926731d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e37a103 elementor-widget elementor-widget-text-editor\" data-id=\"4e37a103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Caso de \u00e9xito Compartamos BancoCompartamos Banco, una de las principales instituciones financieras en M\u00e9xico y la Regi\u00f3n, buscaba elevar su presencia de marca y reforzar su conexi\u00f3n con las audiencias clave. Para medir el impacto real de su estrategia de marca, en <strong>Mediam by Aleph<\/strong>, junto con su agencia de marketing <strong>LDM<\/strong>, implementamos nuestra soluci\u00f3n de Brand Lift para evaluar c\u00f3mo la estrategia con <strong>Power TV by Mediam en CTV<\/strong> influy\u00f3 en los principales indicadores de marca y engagement de la audiencia.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Power_TV_by_Mediam_Estrategia_integral_de_campanas_en_CTV\"><\/span><strong>Power TV by Mediam: Estrategia integral de campa\u00f1as en CTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Power TV es nuestra soluci\u00f3n para marcas en CTV, con un enfoque multiplataforma que maximiza el impacto de la estrategia publicitaria en un ecosistema digital en constante evoluci\u00f3n. A trav\u00e9s de los <strong>CTV Mediam Partners<\/strong>, ofrecemos una planificaci\u00f3n estrat\u00e9gica con segmentaci\u00f3n avanzada, insights basados en datos y un alcance optimizado para conectar a la marca con su audiencia ideal en el momento y la plataforma de mayor rendimiento.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Con <strong>Compartamos Banco<\/strong> y el apoyo de<strong> LDM,<\/strong> implementamos una estrategia multiplataforma en CTV, medida y potenciada con nuestra herramienta especializada de <strong>Brand Lift.\u00a0<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Seg\u00fan <strong><em>Fabiola Serrano<\/em><\/strong><em>, Subdirectora de Medios<\/em> de Compartamos Banco:\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<blockquote>\n<p><!-- wp:paragraph --><\/p>\n<p>\u00abApostar por CTV nos permiti\u00f3 no solo fortalecer la recordaci\u00f3n de marca, sino tambi\u00e9n generar un impacto real en la percepci\u00f3n y confianza de nuestros clientes\u00bb.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Objetivo_del_estudio_de_Brand_Lift_by_Mediam\"><\/span><strong>Objetivo del estudio de Brand Lift by Mediam:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>\ud83d\udccc Evaluar el impacto de la publicidad en la recordaci\u00f3n de marca (<strong>Ad Recall<\/strong>).<br \/>\ud83d\udccc Medir el incremento en inter\u00e9s y percepci\u00f3n de la marca.<br \/>\ud83d\udccc Determinar la eficiencia de la estrategia de CTV con Power TV by Mediam en la construcci\u00f3n de marca.<br \/>\ud83d\udccc Analizar la optimizaci\u00f3n de la inversi\u00f3n publicitaria y la eficiencia en la adquisici\u00f3n de audiencia.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metodologia_del_Brand_Lift_Study_by_Mediam\"><\/span><strong>Metodolog\u00eda del Brand Lift Study by Mediam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>El estudio compar\u00f3 dos grupos de audiencia:<br \/>\ud83d\udd39 <strong>Grupo expuesto<\/strong>: Personas que vieron los anuncios en CTV.<br \/>\ud83d\udd39 <strong>Grupo control<\/strong>: Personas que no fueron impactadas por la campa\u00f1a.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ambos grupos respondieron preguntas clave que permitieron cuantificar la efectividad de la campa\u00f1a en m\u00e9tricas de marca.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f773d elementor-widget elementor-widget-image\" data-id=\"d5f773d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/One-Pager_-Compartamos-Banco@2x-1-1024x652.webp\" class=\"attachment-large size-large wp-image-1219\" alt=\"\" srcset=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/One-Pager_-Compartamos-Banco@2x-1-1024x652.webp 1024w, https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/One-Pager_-Compartamos-Banco@2x-1-300x191.webp 300w, https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/One-Pager_-Compartamos-Banco@2x-1-768x489.webp 768w, https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/One-Pager_-Compartamos-Banco@2x-1-1536x978.webp 1536w, https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/One-Pager_-Compartamos-Banco@2x-1-2048x1304.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-615fd2b e-flex e-con-boxed e-con e-parent\" data-id=\"615fd2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e5458 elementor-widget elementor-widget-text-editor\" data-id=\"f5e5458\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\"><span class=\"ez-toc-section\" id=\"Resultados_clave_del_estudio\"><\/span><span style=\"font-family: &quot;Open Sans&quot;; font-size: 24px; font-weight: 600; text-align: var(--text-align);\">Resultados clave del estudio:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">1\ufe0f\u20e3&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">Ad Recall: Incremento significativo en recordaci\u00f3n de marca<\/span><span style=\"font-size: 16px; font-weight: 600;\"><br><\/span>El Brand Lift Study mostr\u00f3 que los usuarios expuestos a la campa\u00f1a en CTV tuvieron una recordaci\u00f3n de marca&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">que se ubica 19 ptos por encima del benchmark de la vertical<\/span>, posicion\u00e1ndose en el&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">top 5% del sector financiero<\/span>.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">\ud83d\udccc&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">47% de Ad Recall en audiencia expuesta.<\/span><span style=\"font-size: 16px; font-weight: 600;\"><br><\/span>\ud83d\udccc Mayor visibilidad y retenci\u00f3n de la marca en un entorno digital premium.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">2\ufe0f\u20e3&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">Incremento en inter\u00e9s y engagement de la audiencia<\/span><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; text-align: var(--text-align);\">La estrategia en CTV con Power TV by Mediam logr\u00f3 un&nbsp;<span style=\"font-size: 16px; font-weight: 700;\">lift de 27 puntos<\/span>&nbsp;entre la audiencia expuesta y control, demostrando como CTV logra una mayor conexi\u00f3n con la audiencia.<\/span><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">\ud83d\udccc&nbsp;<span style=\"font-size: 16px; font-weight: 700;\">45% de las audiencias<\/span>&nbsp;expuestas refirieron tener un alto inter\u00e9s en la marca demostrado en nuestro estudio de brand lift.<br>\ud83d\udccc&nbsp;<span style=\"font-size: 16px; text-align: var(--text-align);\">Mayor afinidad y engagement con la marca en el segmento clave<\/span><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">3\ufe0f\u20e3&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">Eficiencia publicitaria y optimizaci\u00f3n de costos<\/span><span style=\"font-size: 16px; font-weight: 600;\"><br><\/span>El estudio demostr\u00f3 que la estrategia en CTV con Power TV by Mediam permiti\u00f3&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">optimizar la inversi\u00f3n publicitaria<\/span>, logrando una adquisici\u00f3n de audiencia m\u00e1s eficiente en comparaci\u00f3n con otros formatos digitales.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">\ud83d\udccc Estrategia publicitaria en CTV con un uso optimizado de la inversi\u00f3n.<br>\ud83d\udccc Reducci\u00f3n del costo por usuario convencido gracias a la selecci\u00f3n estrat\u00e9gica de plataformas y segmentaci\u00f3n avanzada.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">4\ufe0f\u20e3&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">Alcance y eficiencia en la visualizaci\u00f3n de anuncios<\/span><span style=\"font-size: 16px; font-weight: 600;\"><br><\/span>Los anuncios en CTV alcanzaron una tasa de vistas completadas (<span style=\"font-size: 16px; font-weight: 600;\">VTR<\/span>) del&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">98%<\/span>, asegurando que el mensaje completo llegar\u00e1 a la audiencia objetivo, superando la referencia del sector en CTV del&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">70% de visualizaciones<\/span>.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">\ud83d\udccc&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">98% de visualizaci\u00f3n completada en CTV.<\/span><span style=\"font-size: 16px; font-weight: 600;\"><br><\/span>\ud83d\udccc Alta permanencia del mensaje en pantalla, maximizando el impacto publicitario.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\"><span class=\"ez-toc-section\" id=\"Conclusiones_del_Brand_Lift_Study_by_Mediam\"><\/span><span style=\"font-size: 28px; font-weight: 600;\">Conclusiones del Brand Lift Study by Mediam<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\">El estudio confirm\u00f3 que una estrategia bien ejecutada en<span style=\"font-size: 16px; font-weight: 600;\">&nbsp;CTV con<\/span>&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">Power TV by Mediam<\/span>&nbsp;es clave para&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">fortalecer la recordaci\u00f3n de marca, mejorar el engagement y optimizar la inversi\u00f3n publicitaria<\/span>. La campa\u00f1a no solo impact\u00f3 a la audiencia correcta, sino que tambi\u00e9n mejor\u00f3 significativamente la percepci\u00f3n y consideraci\u00f3n de la marca.<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><blockquote style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-weight: 400;\"><p style=\"font-size: 16px;\"><\/p><p style=\"font-size: 16px;\">\u00abLos resultados obtenidos con Compartamos Banco reafirman el valor estrat\u00e9gico de CTV para la publicidad digital en el sector financiero.&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">PowerTV by Mediam<\/span>&nbsp;ha demostrado ser una soluci\u00f3n eficaz para potenciar el alcance y la conversi\u00f3n en entornos premium\u00bb, coment\u00f3&nbsp;<span style=\"font-size: 16px; font-weight: 600;\">Alberto Alvarez, CEO de Mediam by Aleph<\/span>.<\/p><p style=\"font-size: 16px;\"><\/p><\/blockquote><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: &quot;Open Sans&quot;; font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 16px; font-weight: 600;\">Gracias a una estrategia integral con Power TV by Mediam y LDM, Compartamos Banco logr\u00f3 fortalecer su posicionamiento y optimizar su inversi\u00f3n en medios digitales con resultados tangibles en CTV.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito Compartamos BancoCompartamos Banco, una de las principales instituciones financieras en M\u00e9xico y la Regi\u00f3n, buscaba elevar su presencia de marca y reforzar su conexi\u00f3n con las audiencias clave. Para medir el impacto real de su estrategia de marca, en Mediam by Aleph, junto con su agencia de marketing LDM, implementamos nuestra soluci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[28],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caso-de-exito","tag-caso-de-exito","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Compartamos Banco fortalece su marca con CTV y PowerTV by Mediam - Blog - The Mediam Group by Aleph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compartamos Banco fortalece su marca con CTV y PowerTV by Mediam - Blog - The Mediam Group by Aleph\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00e9xito Compartamos BancoCompartamos Banco, una de las principales instituciones financieras en M\u00e9xico y la Regi\u00f3n, buscaba elevar su presencia de marca y reforzar su conexi\u00f3n con las audiencias clave. 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