{"id":1132,"date":"2025-02-05T08:15:00","date_gmt":"2025-02-05T13:15:00","guid":{"rendered":"https:\/\/www.themediamgroup.com\/blog\/?p=1132"},"modified":"2025-06-18T13:08:07","modified_gmt":"2025-06-18T18:08:07","slug":"addressability","status":"publish","type":"post","link":"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/","title":{"rendered":"Addressability: una herramienta clave en el marketing digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#%C2%BFQue_es_addressability\" title=\"\u00bfQu\u00e9 es addressability?\">\u00bfQu\u00e9 es addressability?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Audiencias_addressables\" title=\"Audiencias addressables\">Audiencias addressables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Audiencias_no_addressables\" title=\"Audiencias no addressables\">Audiencias no addressables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#%C2%BFComo_funciona_el_addressability_en_las_campanas_programaticas\" title=\"\u00bfC\u00f3mo funciona el addressability en las campa\u00f1as program\u00e1ticas?\">\u00bfC\u00f3mo funciona el addressability en las campa\u00f1as program\u00e1ticas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Beneficios_de_usar_addressability_en_tu_estrategia\" title=\"Beneficios de usar addressability en tu estrategia\">Beneficios de usar addressability en tu estrategia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Como_integrar_el_addressability_en_tus_campanas_programaticas\" title=\"C\u00f3mo integrar el addressability en tus campa\u00f1as program\u00e1ticas\">C\u00f3mo integrar el addressability en tus campa\u00f1as program\u00e1ticas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Recolecta_y_organiza_datos_de_calidad\" title=\"Recolecta y organiza datos de calidad\">Recolecta y organiza datos de calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Utiliza_plataformas_programaticas\" title=\"Utiliza plataformas program\u00e1ticas\">Utiliza plataformas program\u00e1ticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Adapta_tus_creatividades\" title=\"Adapta tus creatividades\">Adapta tus creatividades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Mide_y_ajusta\" title=\"Mide y ajusta\">Mide y ajusta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Capacita_a_tu_equipo\" title=\"Capacita a tu equipo\">Capacita a tu equipo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Colabora_con_expertos\" title=\"Colabora con expertos\">Colabora con expertos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Integra_una_estrategia_omnicanal\" title=\"Integra una estrategia omnicanal\">Integra una estrategia omnicanal<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1132\" class=\"elementor elementor-1132\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2576ce e-flex e-con-boxed e-con e-parent\" data-id=\"3c2576ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36cc5245 elementor-widget elementor-widget-text-editor\" data-id=\"36cc5245\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Para el <em>marketing <\/em>y las campa\u00f1as program\u00e1ticas, el <strong><em>addressability <\/em><\/strong>es clave, pues las lleva al siguiente nivel. \u00bfPor qu\u00e9? Porque empuja a conectar con la audiencia ideal, entregar mensajes relevantes y optimizar la inversi\u00f3n publicitaria. Adem\u00e1s, te ayuda a cumplir con las normativas de privacidad y a mantener la confianza de tus clientes. Si quieres saber c\u00f3mo funciona y por qu\u00e9 deber\u00edas integrarlo en tus estrategias, aqu\u00ed te lo explicamos.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_addressability\"><\/span>\u00bfQu\u00e9 es <strong><em>addressability<\/em><\/strong><em>?<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p>Es la capacidad de identificar y segmentar audiencias espec\u00edficas utilizando datos personalizados y consentidos. En otras palabras, hace posible que se lleven mensajes precisos a las personas correctas, en el momento y lugar adecuados. Por lo tanto, facilita una comunicaci\u00f3n directa y efectiva con tu p\u00fablico objetivo.<\/p>\n<p><\/p>\n<p>Aqu\u00ed hay una diferencia clave entre dos tipos de audiencias:<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audiencias_addressables\"><\/span>Audiencias <em>addressables<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Se componen de datos segmentados y consentidos, lo que facilita mensajes personalizados y una medici\u00f3n precisa. Adem\u00e1s, con ello se logra una conexi\u00f3n m\u00e1s cercana y relevante con los usuarios. Estas audiencias no solo son m\u00e1s receptivas, sino que tambi\u00e9n incrementan las probabilidades de <a href=\"https:\/\/www.cyberclick.es\/que-es\/conversion-digital\" target=\"_blank\" rel=\"noreferrer noopener\">conversi\u00f3n.<\/a><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audiencias_no_addressables\"><\/span>Audiencias no <em>addressables<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Son de alcance masivo, pero limitan la personalizaci\u00f3n y dificultan la medici\u00f3n de resultados. Por consiguiente, no ofrecen el mismo nivel de precisi\u00f3n ni efectividad. Esto lleva a inversiones menos eficientes y a mensajes menos relevantes para los usuarios.<\/p>\n<p><\/p>\n<p>En plataformas como <em>Connected TV<\/em> (CTV), el <strong><em>addressability&nbsp;<\/em><\/strong>juega un rol fundamental al ofrecer precisi\u00f3n y personalizaci\u00f3n en las campa\u00f1as. Esto es clave para anunciantes en Am\u00e9rica Latina, donde el impacto de estas estrategias est\u00e1 en pleno crecimiento. Otro punto, es que lleva a una experiencia publicitaria m\u00e1s eficiente y enfocada, garantizando un uso \u00f3ptimo del presupuesto.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_el_addressability_en_las_campanas_programaticas\"><\/span>\u00bfC\u00f3mo funciona el <strong><em>addressability<\/em><\/strong> en las campa\u00f1as program\u00e1ticas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p>Las campa\u00f1as de <a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/\">program\u00e1tica<\/a> aprovechan el <strong><em>addressability<\/em><\/strong> mediante tecnolog\u00edas como el <a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/rtb\/\">RTB <\/a>(<em>Real-Time Bidding<\/em>). Esta tecnolog\u00eda automatiza la compra de espacios publicitarios y hace que los anuncios lleguen a las audiencias correctas en tiempo real. Adem\u00e1s, optimiza el uso de datos para maximizar el impacto de cada impresi\u00f3n.<\/p>\n<p><\/p>\n<p>El proceso funciona mediante el an\u00e1lisis y la utilizaci\u00f3n de datos de audiencia obtenidos de manera \u00e9tica y consentida. Por ejemplo, al identificar intereses, comportamientos y h\u00e1bitos de consumo, las plataformas program\u00e1ticas pueden determinar qu\u00e9 usuarios tienen mayor probabilidad de responder positivamente a un anuncio.<\/p>\n<p><\/p>\n<p>En <em>Connected TV<\/em>, puedes segmentar a tu audiencia con datos de visualizaci\u00f3n, intereses y comportamiento. As\u00ed, tus anuncios alcanzan a tu p\u00fablico objetivo y lo hacen con mensajes personalizados que realmente resuenan con ellos. Estos mensajes tienen la opci\u00f3n de adaptarse a diferentes plataformas y dispositivos. Por ejemplo, anuncios en m\u00f3viles, televisores conectados, tabletas y computadoras, creando una experiencia integrada y altamente personalizada.<\/p>\n<p><\/p>\n<p>Por consiguiente, obtienes una inversi\u00f3n publicitaria inteligente y efectiva que maximiza tus resultados. Adem\u00e1s, esta tecnolog\u00eda mide con precisi\u00f3n el impacto de tus campa\u00f1as, lo que facilita ajustes en tiempo real para mejorar su desempe\u00f1o.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_de_usar_addressability_en_tu_estrategia\"><\/span>Beneficios de usar <strong><em>addressability<\/em><\/strong> en tu estrategia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p>Enseguida veamos las ventajas de usar esta herramienta:<\/p>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"1\"><p><\/p>\n<li>Mayor efectividad publicitaria. Personalizaci\u00f3n de mensajes y formatos para captar la atenci\u00f3n de tu audiencia de manera m\u00e1s precisa. As\u00ed, genera un mayor impacto en cada impresi\u00f3n y mejora el <em>engagement.<\/em><\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"2\"><p><\/p>\n<li>Optimizaci\u00f3n del presupuesto. Al dirigirte solo a audiencias relevantes, reduces desperdicios y maximizas el retorno de inversi\u00f3n. En respuesta, logras una asignaci\u00f3n m\u00e1s eficiente de tus recursos publicitarios.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"3\"><p><\/p>\n<li>Cumplimiento de normativas de privacidad. Utilizas datos consentidos, lo que fortalece la confianza y garantiza el cumplimiento legal. Este enfoque protege tanto a tu marca como a tus clientes.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"4\"><p><\/p>\n<li>Medici\u00f3n m\u00e1s precisa. El uso de datos segmentados facilita el an\u00e1lisis detallado de tus campa\u00f1as, permitiendo identificar qu\u00e9 estrategias son m\u00e1s efectivas.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"5\"><p><\/p>\n<li>Mejora de la experiencia del usuario. Al recibir mensajes relevantes y personalizados, los usuarios tienen una experiencia publicitaria m\u00e1s positiva y menos intrusiva.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"6\"><p><\/p>\n<li>Incremento en las tasas de conversi\u00f3n. Al conectar con la audiencia adecuada en el momento correcto, las probabilidades de conversi\u00f3n aumentan significativamente.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"7\"><p><\/p>\n<li>Mayor fidelidad de los clientes. Las experiencias personalizadas generan una conexi\u00f3n emocional con los usuarios, lo que fomenta la lealtad hacia tu marca.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<ol class=\"wp-block-list\" start=\"8\"><p><\/p>\n<li>Impacto sostenible. Al reducir desperdicios publicitarios y mejorar la precisi\u00f3n, contribuyes a una estrategia m\u00e1s eficiente y sostenible.<\/li>\n<p><\/p><\/ol>\n<p><\/p>\n<p>En <em>Connected TV<\/em>, estas ventajas se amplifican, ya que combinas la precisi\u00f3n del <strong><em>addressability<\/em><\/strong> con la experiencia visual inmersiva que ofrece la televisi\u00f3n conectada. Gracias a ello, se crea una experiencia publicitaria \u00fanica y memorable para los usuarios.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_integrar_el_addressability_en_tus_campanas_programaticas\"><\/span>C\u00f3mo integrar el <strong><em>addressability<\/em><\/strong> en tus campa\u00f1as program\u00e1ticas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p>\u00bfListo para aprovechar todo su potencial? Aqu\u00ed te dejamos algunos pasos clave.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recolecta_y_organiza_datos_de_calidad\"><\/span>Recolecta y organiza datos de calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Aseg\u00farate de trabajar con datos consentidos y actualizados. De esa manera, garantizas la precisi\u00f3n de tus segmentaciones y la confianza de tus usuarios. Utiliza herramientas de an\u00e1lisis que permitan estructurar y enriquecer tus datos para obtener <em>insights<\/em> m\u00e1s profundos sobre tu audiencia.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utiliza_plataformas_programaticas\"><\/span>Utiliza plataformas program\u00e1ticas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Herramientas como el RTB son esenciales para automatizar y optimizar tus campa\u00f1as. Estas plataformas facilitan la compra de espacios publicitarios, y permiten personalizar los mensajes en tiempo real seg\u00fan las preferencias del usuario. Adem\u00e1s, ofrecen capacidades avanzadas de segmentaci\u00f3n y <em>retargeting<\/em> que maximizan el impacto de tus anuncios.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adapta_tus_creatividades\"><\/span>Adapta tus creatividades<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Personaliza los mensajes y formatos seg\u00fan las caracter\u00edsticas de tu audiencia <em>addressable, <\/em>de la <a href=\"https:\/\/rockcontent.com\/es\/blog\/buyer-personas\/\" target=\"_blank\" rel=\"noreferrer noopener\">persona<\/a> que es. Esto incluye el uso de din\u00e1micas visuales, ofertas especiales o mensajes espec\u00edficos que resuenen con cada segmento. Adem\u00e1s, considera la posibilidad de realizar pruebas A\/B para identificar qu\u00e9 tipo de creatividad tiene mejor rendimiento.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mide_y_ajusta\"><\/span>Mide y ajusta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Monitorea los resultados en tiempo real y optimiza tus estrategias constantemente. Esto incluye el an\u00e1lisis de m\u00e9tricas clave como la tasa de clics, las conversiones y el retorno de inversi\u00f3n. Adem\u00e1s, utiliza estos datos para realizar ajustes r\u00e1pidos que mejoren el desempe\u00f1o de tus campa\u00f1as.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capacita_a_tu_equipo\"><\/span>Capacita a tu equipo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Aseg\u00farate de que tu equipo est\u00e9 al d\u00eda con las mejores pr\u00e1cticas y herramientas para implementar <strong><em>addressability<\/em><\/strong> de forma efectiva. Invierte en formaci\u00f3n continua para garantizar que todos los involucrados entiendan c\u00f3mo maximizar las capacidades de las plataformas program\u00e1ticas.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Colabora_con_expertos\"><\/span>Colabora con expertos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Trabaja con socios especializados, como Mediam by Aleph, para aprovechar al m\u00e1ximo las capacidades del <strong><em>addressability<\/em><\/strong><em>.<\/em> Estas alianzas pueden ofrecerte acceso a tecnolog\u00edas avanzadas, datos enriquecidos y <a href=\"https:\/\/mexico.unir.net\/noticias\/comunicacion-mercadotecnia\/estrategias-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategias<\/a> personalizadas para lograr un mayor impacto.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integra_una_estrategia_omnicanal\"><\/span>Integra una estrategia omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Aseg\u00farate de que tus esfuerzos de <strong><em>addressability<\/em> <\/strong>se complementen con otras estrategias digitales y tradicionales. Esto garantiza que tu mensaje llegue a la audiencia adecuada en m\u00faltiples puntos de contacto, creando una experiencia consistente y memorable.<\/p>\n<p><\/p>\n<p>El <strong><em>addressability<\/em><\/strong> transforma la manera en que conectas con tu audiencia en entornos como Connected TV. Al integrarlo en tus campa\u00f1as program\u00e1ticas, no solo mejoras la eficiencia y el impacto de tu inversi\u00f3n, sino que logras conectar de manera directa y personalizada con las personas que realmente importan para tu marca. Adem\u00e1s, fortaleces la relaci\u00f3n con tu audiencia y creas experiencias publicitarias memorables.<\/p>\n<p><\/p>\n<p><em>CTV is now<\/em>!<\/p>\n<p><\/p>\n<p>\u00bfQuieres llevar tus estrategias publicitarias al siguiente nivel? En Mediam, hacemos que la publicidad en CTV sea una realidad para marcas y agencias en Am\u00e9rica Latina. Descubre c\u00f3mo aqu\u00ed.<\/p>\n<p><\/p>\n<p><a href=\"https:\/\/americas.themediamgroup.com\/\">Mediam by Aleph<\/a>, <em>making CTV happen for advertisers in LATAM.<\/em><\/p>\n<p><\/p>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Referencias_Bibliograficas\"><\/span><strong>Referencias Bibliogr\u00e1ficas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><\/p>\n<ul class=\"wp-block-list\"><p><\/p>\n<li>Espinoza, M. (2022, 12 de agosto). <em>Qu\u00e9 es el addressability y c\u00f3mo los medios pueden mejorarlo. <\/em>Merca2.0.<\/li>\n<p><\/p>\n<li>Sandulescu, A. (2020). <em>Aproximaci\u00f3n al concepto de addressable advertising en televisi\u00f3n direccionable vs televisi\u00f3n program\u00e1tica.<\/em> Dialnet.<\/li>\n<p><\/p><\/ul>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimiza tu estrategia de marketing con addressability. 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