{"id":243,"date":"2016-11-09T22:51:01","date_gmt":"2016-11-09T22:51:01","guid":{"rendered":"https:\/\/oceanwp.org\/architect\/?page_id=243"},"modified":"2025-01-22T13:01:56","modified_gmt":"2025-01-22T18:01:56","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.themediamgroup.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"243\" class=\"elementor elementor-243\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3096e e-con-full e-flex e-con e-parent\" data-id=\"0d3096e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a68e4b elementor-widget elementor-widget-prime-slider-blog\" data-id=\"1a68e4b\" data-element_type=\"widget\" data-widget_type=\"prime-slider-blog.zinest\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-prime-slider\">\n\t\t\t<div class=\"bdt-prime-slider-skin-zinest\">\n\t\t\t\t<div class=\"bdt-position-relative bdt-visible-toggle\" data-settings=\"{&quot;id&quot;:&quot;#bdt-1a68e4b&quot;,&quot;animation_status&quot;:&quot;no&quot;}\" id=\"bdt-1a68e4b\" bdt-slideshow=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;ratio&quot;:&quot;16:9&quot;,&quot;min-height&quot;:&quot;440&quot;,&quot;autoplay&quot;:false,&quot;autoplay-interval&quot;:null,&quot;pause-on-hover&quot;:false,&quot;velocity&quot;:1,&quot;finite&quot;:true}\">\n\t\t\t\t\t<ul class=\"bdt-slideshow-items\">\n\t\t\t\t\t\t\n            <li class=\"bdt-slideshow-item bdt-flex bdt-flex-middle elementor-repeater-item-1202\">\n\n                \n                    <div class=\"bdt-ps-slide-img\" style=\"background-image: url('https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/Banner_-Compartamos-Banco-Blog@3x-1024x683.webp')\"><\/div>\n\n                    \n                                    <div class=\"bdt-overlay-default bdt-position-cover\"><\/div>\n                \n                \n        <div class=\"bdt-ps-zinest-container\">\n            <div class=\"bdt-prime-slider-wrapper\">\n                <div class=\"bdt-prime-slider-content\">\n                    <div class=\"bdt-prime-slider-desc\">\n\n                                                    <div class=\"bdt-ps-category-wrapper\" data-bdt-slideshow-parallax=\"y: 50,0,-50; opacity: 1,1,0\">\n                                        <div class=\"bdt-ps-category\" data-reveal=\"reveal-active\">\n        <a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/\" rel=\"tag\">Caso de \u00c9xito<\/a>        <\/div>\n                                    <\/div>\n                        \n                                                    <div class=\"bdt-main-title\" data-reveal=\"reveal-active\">\n                                <h2 class=\"bdt-title-tag\" data-bdt-slideshow-parallax=\"y: 80,0,-80; opacity: 1,1,0\">\n\n                                    <a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/\">\n                                        <span class=\"frist-word\">Compartamos<\/span> Banco fortalece su marca con CTV y PowerTV by Mediam                                    <\/a>\n\n                                <\/h2>\n                            <\/div>\n                        \n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        \n                \n            <\/li>\n\n\n\n            <li class=\"bdt-slideshow-item bdt-flex bdt-flex-middle elementor-repeater-item-1171\">\n\n                \n                    <div class=\"bdt-ps-slide-img\" style=\"background-image: url('https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/02\/Mesa-de-trabajo-12-1024x683.webp')\"><\/div>\n\n                    \n                                    <div class=\"bdt-overlay-default bdt-position-cover\"><\/div>\n                \n                \n        <div class=\"bdt-ps-zinest-container\">\n            <div class=\"bdt-prime-slider-wrapper\">\n                <div class=\"bdt-prime-slider-content\">\n                    <div class=\"bdt-prime-slider-desc\">\n\n                                                    <div class=\"bdt-ps-category-wrapper\" data-bdt-slideshow-parallax=\"y: 50,0,-50; opacity: 1,1,0\">\n                                        <div class=\"bdt-ps-category\" data-reveal=\"reveal-active\">\n        <a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/\" rel=\"tag\">Caso de \u00c9xito<\/a>        <\/div>\n                                    <\/div>\n                        \n                                                    <div class=\"bdt-main-title\" data-reveal=\"reveal-active\">\n                                <h2 class=\"bdt-title-tag\" data-bdt-slideshow-parallax=\"y: 80,0,-80; opacity: 1,1,0\">\n\n                                    <a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/\">\n                                        <span class=\"frist-word\">Halls<\/span> y su refrescante \u00e9xito en ViX: logrando un costo por vista 38.26% m\u00e1s econ\u00f3mico que el benchmark de YouTube                                    <\/a>\n\n                                <\/h2>\n                            <\/div>\n                        \n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        \n                \n            <\/li>\n\n\n\n            <li class=\"bdt-slideshow-item bdt-flex bdt-flex-middle elementor-repeater-item-1078\">\n\n                \n                    <div class=\"bdt-ps-slide-img\" style=\"background-image: url('https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/12\/Mediam-Group-NB-1024x683.webp')\"><\/div>\n\n                    \n                                    <div class=\"bdt-overlay-default bdt-position-cover\"><\/div>\n                \n                \n        <div class=\"bdt-ps-zinest-container\">\n            <div class=\"bdt-prime-slider-wrapper\">\n                <div class=\"bdt-prime-slider-content\">\n                    <div class=\"bdt-prime-slider-desc\">\n\n                                                    <div class=\"bdt-ps-category-wrapper\" data-bdt-slideshow-parallax=\"y: 50,0,-50; opacity: 1,1,0\">\n                                        <div class=\"bdt-ps-category\" data-reveal=\"reveal-active\">\n        <a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/\" rel=\"tag\">Caso de \u00c9xito<\/a>        <\/div>\n                                    <\/div>\n                        \n                                                    <div class=\"bdt-main-title\" data-reveal=\"reveal-active\">\n                                <h2 class=\"bdt-title-tag\" data-bdt-slideshow-parallax=\"y: 80,0,-80; opacity: 1,1,0\">\n\n                                    <a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/new-balance-latam-estrategia-en-ctv\/\">\n                                        <span class=\"frist-word\">C\u00f3mo<\/span> New Balance LATAM potenci\u00f3 su estrategia de marca con publicidad en CTV\u00a0                                    <\/a>\n\n                                <\/h2>\n                            <\/div>\n                        \n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        \n                \n            <\/li>\n\n\n\n        <\/ul>\n\n        \n                    <div class=\"bdt-navigation-arrows bdt-position-bottom-right reveal-muted\">\n                <a class=\"bdt-prime-slider-previous\" href=\"#\" bdt-slidenav-previous bdt-slideshow-item=\"previous\"><\/a>\n                <a class=\"bdt-prime-slider-next\" href=\"#\" bdt-slidenav-next bdt-slideshow-item=\"next\"><\/a>\n            <\/div>\n        \n    \n        <\/div>\n\n        \n        \n        <\/div>\n        <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8994782 e-flex e-con-boxed e-con e-parent\" data-id=\"8994782\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd111fd elementor-widget elementor-widget-heading\" data-id=\"bd111fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nuestro Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45e5bb5 e-flex e-con-boxed e-con e-parent\" data-id=\"45e5bb5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c2dfd elementor-widget elementor-widget-jw-posts\" data-id=\"d4c2dfd\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:3}\" data-widget_type=\"jw-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jw-posts jet-widgets\"><div class=\"jw-posts col-row \">\n<div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/diego-camacho-stern-power-tv-by-mediam\/\" class=\"post-thumbnail__link\"><img decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/04\/Banner_-Diego-Camacho-copia-1.webp\" alt=\"Diego Camacho Stern se suma a Mediam by Aleph como nuevo Head of Sales Power TV Latam\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/diego-camacho-stern-power-tv-by-mediam\/\">Diego Camacho Stern se suma a Mediam by Aleph como nuevo Head of Sales Power TV Latam<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/04\/29\/\" class=\"post__date-link\">29 de abril de 2025<\/a><\/span><\/div><div class=\"entry-excerpt\">Con m\u00e1s de 14 a\u00f1os de experiencia en CPG, ecommerce y medios digitales, Diego liderar\u00e1 la estrategia comercial y el&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/diego-camacho-stern-power-tv-by-mediam\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/04\/Anuncios-en-ViX-2.webp\" alt=\"Anuncios en ViX: formatos y alianzas que capturan audiencias\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/\">Anuncios en ViX: formatos y alianzas que capturan audiencias<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/04\/22\/\" class=\"post__date-link\">22 de abril de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#%C2%BFQue_es_ViX_y_por_que_esta_revolucionando_el_mercado\" title=\"\u00bfQu\u00e9 es ViX y por qu\u00e9 est\u00e1 revolucionando el mercado?\">\u00bfQu\u00e9 es ViX y por qu\u00e9 est\u00e1 revolucionando el mercado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#La_transformacion_de_la_publicidad_en_el_mundo_del_streaming\" title=\"La transformaci\u00f3n de la publicidad en el mundo del streaming\">La transformaci\u00f3n de la publicidad en el mundo del streaming<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Publicidad_programatica_el_cerebro_detras_de_los_anuncios_en_ViX\" title=\"Publicidad program\u00e1tica: el cerebro detr\u00e1s de los anuncios en ViX\">Publicidad program\u00e1tica: el cerebro detr\u00e1s de los anuncios en ViX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Anuncios_interactivos_rompiendo_la_cuarta_pared\" title=\"Anuncios interactivos: rompiendo la cuarta pared\">Anuncios interactivos: rompiendo la cuarta pared<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Sponsorship_Collection_cuando_el_contenido_y_la_marca_se_alian\" title=\"Sponsorship Collection: cuando el contenido y la marca se al\u00edan\">Sponsorship Collection: cuando el contenido y la marca se al\u00edan<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Aqui_hay_magia_en_los_detalles\" title=\"Aqu\u00ed hay magia en los detalles:\">Aqu\u00ed hay magia en los detalles:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Ventajas_de_los_anuncios_en_ViX_vs_la_television_tradicional\" title=\"Ventajas de los anuncios en ViX vs. la televisi\u00f3n tradicional\">Ventajas de los anuncios en ViX vs. la televisi\u00f3n tradicional<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Ventajas_concretas_de_los_anuncios_en_ViX\" title=\"Ventajas concretas de los anuncios en ViX\">Ventajas concretas de los anuncios en ViX<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#El_futuro_de_la_publicidad_ya_esta_aqui\" title=\"El futuro de la publicidad ya est\u00e1 aqu\u00ed\">El futuro de la publicidad ya est\u00e1 aqu\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Como_maximizar_el_impacto_de_tus_campanas\" title=\"C\u00f3mo maximizar el impacto de tus campa\u00f1as\">C\u00f3mo maximizar el impacto de tus campa\u00f1as<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/#Referencias\" title=\"Referencias:\">Referencias:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es ViX y por qu\u00e9 est\u00e1 revolucionando el mercado?La transformaci\u00f3n de la publicidad en el&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/anuncios-en-vix\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/03\/Banner_-Compartamos-Banco-Blog@3x-scaled.webp\" alt=\"Compartamos Banco fortalece su marca con CTV y PowerTV by Mediam\" width=\"2560\" height=\"1707\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/\">Compartamos Banco fortalece su marca con CTV y PowerTV by Mediam<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/03\/27\/\" class=\"post__date-link\">27 de marzo de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Power_TV_by_Mediam_Estrategia_integral_de_campanas_en_CTV\" title=\"Power TV by Mediam: Estrategia integral de campa\u00f1as en CTV\">Power TV by Mediam: Estrategia integral de campa\u00f1as en CTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Objetivo_del_estudio_de_Brand_Lift_by_Mediam\" title=\"Objetivo del estudio de Brand Lift by Mediam:\">Objetivo del estudio de Brand Lift by Mediam:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Metodologia_del_Brand_Lift_Study_by_Mediam\" title=\"Metodolog\u00eda del Brand Lift Study by Mediam\">Metodolog\u00eda del Brand Lift Study by Mediam<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Resultados_clave_del_estudio\" title=\"Resultados clave del estudio:\">Resultados clave del estudio:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/#Conclusiones_del_Brand_Lift_Study_by_Mediam\" title=\"Conclusiones del Brand Lift Study by Mediam\">Conclusiones del Brand Lift Study by Mediam<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle Power TV by Mediam: Estrategia integral de campa\u00f1as en CTVObjetivo del estudio de Brand Lift by&hellip;<\/div><div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/caso-de-exito-compartamos-banco\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/01\/habitos-de-consumo.webp\" alt=\"H\u00e1bitos de consumo: impacto en la publicidad y tendencias en streaming\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/\">H\u00e1bitos de consumo: impacto en la publicidad y tendencias en streaming<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/02\/26\/\" class=\"post__date-link\">26 de febrero de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Transformacion_de_los_habitos_de_consumo_en_streaming\" title=\"Transformaci\u00f3n de los h\u00e1bitos de consumo en streaming\">Transformaci\u00f3n de los h\u00e1bitos de consumo en streaming<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#_Plataformas_OTT_Over-The-Top\" title=\"&nbsp;Plataformas OTT (Over-The-Top)\">&nbsp;Plataformas OTT (Over-The-Top)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#_Televisores_conectados_CTV_y_habitos_de_consumo\" title=\"&nbsp;Televisores conectados (CTV) y h\u00e1bitos de consumo\">&nbsp;Televisores conectados (CTV) y h\u00e1bitos de consumo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Como_los_habitos_de_consumo_impactan_la_publicidad\" title=\"C\u00f3mo los h\u00e1bitos de consumo impactan la publicidad\">C\u00f3mo los h\u00e1bitos de consumo impactan la publicidad<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Personalizacion\" title=\"Personalizaci\u00f3n\">Personalizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Segmentacion_precisa_en_los_habitos_de_consumo\" title=\"Segmentaci\u00f3n precisa en los h\u00e1bitos de consumo\">Segmentaci\u00f3n precisa en los h\u00e1bitos de consumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#_Aumento_de_la_inversion_en_CTV\" title=\"&nbsp;Aumento de la inversi\u00f3n en CTV\">&nbsp;Aumento de la inversi\u00f3n en CTV<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Tendencias_emergentes_en_habitos_de_consumo\" title=\"Tendencias emergentes en h\u00e1bitos de consumo\">Tendencias emergentes en h\u00e1bitos de consumo<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Consumo_en_multiples_dispositivos\" title=\"Consumo en m\u00faltiples dispositivos\">Consumo en m\u00faltiples dispositivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Preferencia_por_contenido_bajo_demanda\" title=\"Preferencia por contenido bajo demanda\">Preferencia por contenido bajo demanda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Interaccion_social\" title=\"Interacci\u00f3n social\">Interacci\u00f3n social<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/#Referencias_bibliograficas\" title=\"Referencias bibliogr\u00e1ficas.\">Referencias bibliogr\u00e1ficas.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle Transformaci\u00f3n de los h\u00e1bitos de consumo en streaming&nbsp;Plataformas OTT (Over-The-Top)&nbsp;Televisores conectados (CTV) y h\u00e1bitos de consumoC\u00f3mo&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/habitos-de-consumo\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/01\/audiencia-digital.webp\" alt=\"Audiencia digital: \u00bfc\u00f3mo llegar a una a trav\u00e9s de CTV y program\u00e1tica?\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/\">Audiencia digital: \u00bfc\u00f3mo llegar a una a trav\u00e9s de CTV y program\u00e1tica?<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/02\/19\/\" class=\"post__date-link\">19 de febrero de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#%C2%BFQue_es_la_audiencia_digital\" title=\"\u00bfQu\u00e9 es la audiencia digital?\">\u00bfQu\u00e9 es la audiencia digital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Caracteristicas_principales_de_la_audiencia_digital\" title=\"Caracter\u00edsticas principales de la audiencia digital\">Caracter\u00edsticas principales de la audiencia digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#CTV_y_programatica_el_combo_perfecto_para_llegar_a_esta_audiencia\" title=\"CTV y program\u00e1tica: el combo perfecto para llegar a esta audiencia\">CTV y program\u00e1tica: el combo perfecto para llegar a esta audiencia<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Segmentacion_precisa\" title=\"Segmentaci\u00f3n precisa\">Segmentaci\u00f3n precisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Medicion_en_tiempo_real_de_la_audiencia_digital\" title=\"Medici\u00f3n en tiempo real de la audiencia digital\">Medici\u00f3n en tiempo real de la audiencia digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Personalizacion_de_mensajes\" title=\"Personalizaci\u00f3n de mensajes\">Personalizaci\u00f3n de mensajes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Experiencias_interactivas\" title=\"Experiencias interactivas\">Experiencias interactivas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Con_estas_estrategias_llegaras_mejor_a_la_audiencia_digital\" title=\"Con estas estrategias llegar\u00e1s mejor a la audiencia digital\">Con estas estrategias llegar\u00e1s mejor a la audiencia digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#%C2%BFPor_que_integrar_CTV_y_programatica_en_tu_estrategia_publicitaria\" title=\"\u00bfPor qu\u00e9 integrar CTV y program\u00e1tica en tu estrategia publicitaria?\">\u00bfPor qu\u00e9 integrar CTV y program\u00e1tica en tu estrategia publicitaria?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es la audiencia digital?Caracter\u00edsticas principales de la audiencia digitalCTV y program\u00e1tica: el combo perfecto para&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/audiencia-digital\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/02\/Mesa-de-trabajo-12.webp\" alt=\"Halls y su refrescante \u00e9xito en ViX: logrando un costo por vista 38.26% m\u00e1s econ\u00f3mico que el benchmark de YouTube\" width=\"1201\" height=\"801\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/\">Halls y su refrescante \u00e9xito en ViX: logrando un costo por vista 38.26% m\u00e1s econ\u00f3mico que el benchmark de YouTube<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/02\/18\/\" class=\"post__date-link\">18 de febrero de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#Nuestro_desafio\" title=\"Nuestro desaf\u00edo\">Nuestro desaf\u00edo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#Nuestro_enfoque_estrategico_en_CTV_para_Halls_con_ViX\" title=\"Nuestro enfoque estrat\u00e9gico en CTV para Halls con ViX\">Nuestro enfoque estrat\u00e9gico en CTV para Halls con ViX<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#Segmentacion_inteligente\" title=\"Segmentaci\u00f3n inteligente\">Segmentaci\u00f3n inteligente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#Plataforma_de_publicidad_en_CTV_eficaz\" title=\"Plataforma de publicidad en CTV eficaz\">Plataforma de publicidad en CTV eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#Creatividades_de_alto_impacto\" title=\"Creatividades de alto impacto\u00a0\">Creatividades de alto impacto\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#Resultados_medibles_en_la_campana_de_CTV\" title=\"Resultados medibles en la campa\u00f1a de CTV\">Resultados medibles en la campa\u00f1a de CTV<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/#%C2%BFQue_logramos_junto_a_Publicis_Colombia_con_esta_estrategia_en_publicidad_en_CTV_con_ViX\" title=\"\u00bfQu\u00e9 logramos junto a Publicis Colombia con esta estrategia en publicidad en CTV con ViX?\">\u00bfQu\u00e9 logramos junto a Publicis Colombia con esta estrategia en publicidad en CTV con ViX?<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle Nuestro desaf\u00edoNuestro enfoque estrat\u00e9gico en CTV para Halls con ViXSegmentaci\u00f3n inteligentePlataforma de publicidad en CTV eficazCreatividades&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/01\/brand-awareness.webp\" alt=\"Brand awareness y qu\u00e9 beneficios conlleva potenciarlo\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/\">Brand awareness y qu\u00e9 beneficios conlleva potenciarlo<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/02\/12\/\" class=\"post__date-link\">12 de febrero de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Que_es_brand_awareness_de_forma_sencilla\" title=\"Qu\u00e9 es brand awareness de forma sencilla\">Qu\u00e9 es brand awareness de forma sencilla<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#%C2%BFY_por_que_es_importante_el_brand_awareness\" title=\"\u00bfY por qu\u00e9 es importante el brand awareness?\">\u00bfY por qu\u00e9 es importante el brand awareness?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#%C2%BFComo_las_plataformas_de_streaming_potencian_el_concepto\" title=\"\u00bfC\u00f3mo las plataformas de streaming potencian el concepto?\">\u00bfC\u00f3mo las plataformas de streaming potencian el concepto?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Publicidad_segmentada\" title=\"Publicidad segmentada\">Publicidad segmentada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Contenido_patrocinado_con_brand_awareness\" title=\"Contenido patrocinado con brand awareness\">Contenido patrocinado con brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Formatos_interactivos\" title=\"Formatos interactivos\">Formatos interactivos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Recuerda_armar_estrategias_de_contenido_innovadoras\" title=\"Recuerda armar estrategias de contenido innovadoras\">Recuerda armar estrategias de contenido innovadoras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#De_que_manerapotenciar_el_brand_awareness_en_streaming\" title=\"De qu\u00e9 manerapotenciar el brand awareness en streaming\">De qu\u00e9 manerapotenciar el brand awareness en streaming<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Que_es_brand_awareness_y_como_colaborar_con_influencers\" title=\"Qu\u00e9 es brand awareness y c\u00f3mo colaborar con influencers\">Qu\u00e9 es brand awareness y c\u00f3mo colaborar con influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Publicidad_en_Connected_TV_CTV\" title=\"Publicidad en Connected TV (CTV)\">Publicidad en Connected TV (CTV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Las_historias_genuinas_en_el_brand_awareness\" title=\"Las historias genuinas en el brand awareness\">Las historias genuinas en el brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Medicion_y_mejora_constante\" title=\"Medici\u00f3n y mejora constante\">Medici\u00f3n y mejora constante<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Llego_el_momento_de_mejorar_el_brand_awareness\" title=\"Lleg\u00f3 el momento de mejorar el brand awareness\">Lleg\u00f3 el momento de mejorar el brand awareness<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle Qu\u00e9 es brand awareness de forma sencilla\u00bfY por qu\u00e9 es importante el brand awareness?\u00bfC\u00f3mo las plataformas&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/brand-awareness\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/02\/Brand-Lift-Solutions-1.webp\" alt=\"C\u00f3mo medir el impacto de tus campa\u00f1as publicitarias con Brand Lift Solutions en 2025\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/\">C\u00f3mo medir el impacto de tus campa\u00f1as publicitarias con Brand Lift Solutions en 2025<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/02\/11\/\" class=\"post__date-link\">11 de febrero de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/#%C2%BFQue_es_Brand_Lift_Solutions_y_por_que_es_importante_para_tu_marca\" title=\"\u00bfQu\u00e9 es Brand Lift Solutions y por qu\u00e9 es importante para tu marca?\">\u00bfQu\u00e9 es Brand Lift Solutions y por qu\u00e9 es importante para tu marca?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/#%C2%BFComo_funciona_el_estudio_de_Brand_Lift\" title=\"\u00bfC\u00f3mo funciona el estudio de Brand Lift?\">\u00bfC\u00f3mo funciona el estudio de Brand Lift?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/#Beneficios_de_implementar_Brand_Lift_Solutions_en_tu_estrategia_de_marca\" title=\"Beneficios de implementar Brand Lift Solutions en tu estrategia de marca:\">Beneficios de implementar Brand Lift Solutions en tu estrategia de marca:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/#Identifica_el_canal_de_mejor_rendimiento_segun_tu_inversion_y_KPIs\" title=\"Identifica el canal de mejor rendimiento seg\u00fan tu inversi\u00f3n y KPIs\">Identifica el canal de mejor rendimiento seg\u00fan tu inversi\u00f3n y KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/#%C2%BFComo_implementar_Brand_Lift_Solutions_en_tu_estrategia_publicitaria\" title=\"\u00bfC\u00f3mo implementar Brand Lift Solutions en tu estrategia publicitaria?\">\u00bfC\u00f3mo implementar Brand Lift Solutions en tu estrategia publicitaria?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es Brand Lift Solutions y por qu\u00e9 es importante para tu marca?\u00bfC\u00f3mo funciona el estudio&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/blog\/brand-lift-solutions\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/01\/addressability.webp\" alt=\"Addressability: una herramienta clave en el marketing digital\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/\">Addressability: una herramienta clave en el marketing digital<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2025\/02\/05\/\" class=\"post__date-link\">5 de febrero de 2025<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#%C2%BFQue_es_addressability\" title=\"\u00bfQu\u00e9 es addressability?\">\u00bfQu\u00e9 es addressability?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Audiencias_addressables\" title=\"Audiencias addressables\">Audiencias addressables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Audiencias_no_addressables\" title=\"Audiencias no addressables\">Audiencias no addressables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#%C2%BFComo_funciona_el_addressability_en_las_campanas_programaticas\" title=\"\u00bfC\u00f3mo funciona el addressability en las campa\u00f1as program\u00e1ticas?\">\u00bfC\u00f3mo funciona el addressability en las campa\u00f1as program\u00e1ticas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Beneficios_de_usar_addressability_en_tu_estrategia\" title=\"Beneficios de usar addressability en tu estrategia\">Beneficios de usar addressability en tu estrategia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Como_integrar_el_addressability_en_tus_campanas_programaticas\" title=\"C\u00f3mo integrar el addressability en tus campa\u00f1as program\u00e1ticas\">C\u00f3mo integrar el addressability en tus campa\u00f1as program\u00e1ticas<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Recolecta_y_organiza_datos_de_calidad\" title=\"Recolecta y organiza datos de calidad\">Recolecta y organiza datos de calidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Utiliza_plataformas_programaticas\" title=\"Utiliza plataformas program\u00e1ticas\">Utiliza plataformas program\u00e1ticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Adapta_tus_creatividades\" title=\"Adapta tus creatividades\">Adapta tus creatividades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Mide_y_ajusta\" title=\"Mide y ajusta\">Mide y ajusta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Capacita_a_tu_equipo\" title=\"Capacita a tu equipo\">Capacita a tu equipo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Colabora_con_expertos\" title=\"Colabora con expertos\">Colabora con expertos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Integra_una_estrategia_omnicanal\" title=\"Integra una estrategia omnicanal\">Integra una estrategia omnicanal<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es addressability?Audiencias addressablesAudiencias no addressables\u00bfC\u00f3mo funciona el addressability en las campa\u00f1as program\u00e1ticas?Beneficios de usar addressability&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/addressability\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a46b8fb elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"a46b8fb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac8f748 e-con-full e-flex e-con e-child\" data-id=\"ac8f748\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba92e64 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ba92e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conoce m\u00e1s sobre Mediam by Aleph<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c54ef elementor-widget elementor-widget-text-editor\" data-id=\"83c54ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"lp-pom-box-591\" class=\"lp-element lp-pom-box\">\n<div id=\"lp-pom-text-593\" class=\"lp-element lp-pom-text nlh\">\n<p><span style=\"font-size: 24px; letter-spacing: 0px; text-align: var(--text-align);\">Descubre nuestras soluciones digitales&nbsp;<\/span><span style=\"font-size: 24px; letter-spacing: 0px; text-align: var(--text-align);\">para agencias y marcas en toda LATAM.<\/span><\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f537b9f e-con-full e-flex e-con e-child\" data-id=\"f537b9f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element 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