{"version":"1.0","provider_name":"Blog - The Mediam Group by Aleph","provider_url":"https:\/\/www.themediamgroup.com\/blog","author_name":"Michelle Barrera","author_url":"https:\/\/www.themediamgroup.com\/blog\/author\/michelle\/","title":"Halls y su refrescante \u00e9xito en ViX: logrando un costo por vista 38.26% m\u00e1s econ\u00f3mico que el benchmark de YouTube - Blog - The Mediam Group by Aleph","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Er3iC2k23R\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/\">Halls y su refrescante \u00e9xito en ViX: logrando un costo por vista 38.26% m\u00e1s econ\u00f3mico que el benchmark de YouTube<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/halls-caso-exito-publicidad-ctv-vix\/embed\/#?secret=Er3iC2k23R\" width=\"600\" height=\"338\" title=\"\u00abHalls y su refrescante \u00e9xito en ViX: logrando un costo por vista 38.26% m\u00e1s econ\u00f3mico que el benchmark de YouTube\u00bb \u2014 Blog - The Mediam Group by Aleph\" data-secret=\"Er3iC2k23R\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2025\/02\/Mesa-de-trabajo-12.webp","thumbnail_width":1201,"thumbnail_height":801,"description":"Nuestro desaf\u00edo Halls buscaba expandir su presencia en Guatemala a trav\u00e9s de una campa\u00f1a digital innovadora que no solo aumentar\u00e1 el alcance de la marca, sino que tambi\u00e9n optimizar\u00e1 la eficiencia de su inversi\u00f3n publicitaria. De la mano de Publicis Colombia, la agencia de publicidad que lidera la cuenta de Halls en Guatemala, trabajamos en [&hellip;]"}